Tuesday, January 8th

Introduction to PATA meeting

Pacific Asia Travel AssociationUS registered association1952/53 Hawaii to promote the sustainable

growth, value & quality of tourism to, from & within “Pacific Area” region

Global community of Tourism professionals incl. 755 corporate members (Govt + Pvte sector); 7,500+ individual members worldwide

HQ Bangkok 28 staff; 5 regions; 38 Chapters

Local: discount in each propertyNetworking locallyBuild your network in the region (contacts

with other chapters, head office)Promote your business during events, PATA

websitePATA label (achievement)Exposure for your business (website,

newsletter)

Benefits of joining PATA Laos

Group Brainstorm at the endWhat objectives could a PATA Chapter in our

destination have?

PATA Laos Chapter Keys to success

Board of at least 6 Lao out of 10 active members

50% of Lao membersLarge number of members (target 100)From all parts of the industry (Public

sector, Airlines, Hotels, Restaurants, Transport, Agencies, etc.)

From all over Laos (Vientiane, Luang Prabang, Pakse)

PATA Laos Chapter planningSetup PATA Vientiane Chapter in January

2013 Identify 10 key board members (power will

be given to the board to make decisions)Vote the membership fee (board)Collect membership fees (feb)Introduction Meeting on the 18th of JanLaunch party: 19th of JanIncorporate the association (6 months = July

2013)

PATA Laos Chapter platform

PATA Laos Chapter VisionIndustry gatherings in Vientiane and Luang

Prabang every month -> networking, teamwork (HR, legal, sales)

Establish a sustainable tourism development committee for Laos and develop strategic plan.

Setup Education committee to develop & establish student related opportunity and activities.

Set up Green committee -> promote greener practices in the industry (oil into fuel, wastage into compost, plastic bottles, share best practices and tips)

PATA Laos Chapter VisionWork with Tourism sector to approach

airlines exploring international flight access in to Laos.

Rebrand Laos as a vibrant, unique must see country and gateway to the Mekong.

Review unique selling points for Laos to ensure they are current, user friendly & marketable.

Establish working relationship with government via HQ & locally to drive long term joint planning.

Issue monthly press releases on what is happening in Laos (festivals, events)

PATA Laos Chapter VisionKnowledge sharing among the network:

organize and conduct tourism events/workshops/seminars/meetings to promote the dialogue/network/ knowledge sharing among members and

Promote responsible tourism and sustainable competition in tourism businesses industry.

Become ONE VOICE - increase membership among tourism related businesses in the whole industry to become one voice

Education FocusDevelop student interest in PATA early,

networking with PATA students worldwide.Facilitate student engagement with industry

in Laos.Provide live projects for students to get

involved in, within the tourism industry.Increase the level of interest for future

prospective employers.Competition “Face of the future” (less than

25, entrepreneur, movie showing the challenges they will face in the future). Jury: PATA Executive board and a visibility for their business (TBC)

Competition “Face of the future”Entrepreneur, movie showing the challenges

they will face in the future. Jury: PATA Executive board Win promotion of their business in Asia (TBC)

Group BrainstormWhat objectives could a PATA Chapter in our

destination have?