Matthew Ellis

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Outline What is the problem? Societal Impact Solution How it works Market Competition Why P.A.T? Potential Downfalls Conclusion Works Cited

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What’s the problem? Auto Theft accounts for one of the most

expensive crimes in the United States

“Every 40 seconds a vehicle is stolen in the United States”

15 vehicles by the end of this presentation

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Insurance Information Insititue

Impact “In 2009 the value of stolen motor vehicles

was nearly $5.4 billion” “Only 12.4% of thefts were cleared by

arrests or other means”

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Insurance Information Institute

Impact cont.Most stolen vehicles in Virginia in 2009

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Rank Name Year

1 Accord 1996

2 Civic 1999

3 Caravan 1996

4 Camry 2009

5 F150 1997

6 Explorer 1999

7 Jeep Cherokee

1996

8 Corolla 2009

9 Taurus 1996

10 Altima 2005

Source: National Insurances Crime Bureau

Is your vehicle in the top ten?

Solution

P.A.T

Personal Auto TrackerA tracking device that can be used on a cell

phone to track your vehicle in real time in the event of a theft.

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How it works Uses GPS technology to remotely track your

vehicle in real time through a transmitter hidden in the vehicle.

P.A.T software tracks your vehicle and provides important information such as Vehicle speed Direction Provides police non-emergency numbers depending on

the location of the vehicle

In the event of a system failure, P.A.T can use radio frequency tracking as a backup to GPS

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Market

Auto OwnersSpecifically: Those who do not have full

coverage insurance.

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Compitition Onstar – Stolen Vehicle Assistance

Found on select GM vehiclesUses GPS to track vehicles remotelyCan then shutdown vehicles engine to thwart

the thief$20-$30/month fee

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Source – onstar.com

Compitition cont. LoJack

Uses radio frequency technology to track the vehicle

Claims a 90% recovery rate“Most” police have receivers to track the vehicle

and recover it~3 mile limit$695-$995

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Source – lojack.com

Why P.A.T?

Combines the best of both worldsAftermarket productReal time remote tracking not limited by

distanceProvides the owner with a means to track

the vehicle as well as police○ Peace of mind

Cost effective○ ~$200-$300 one time fee

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Potential Downfalls

CompititionOnstar and Lojack have been around for

awhile and are strong competitorsBoth have a solid client base

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Vs. Vs. P.A.T

Conclusion While P.A.T isn’t a new

idea, it solves the short falls of other tracking services in a way that is cost effective and reliable.

By letting the owner track his/her vehicle as well as police, the owner isn’t left at home guessing if the police are making progress toward recovery.

Can lead to the recovery of that one car or truck that holds that special place in your heart.

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Works Cited NICB – National Insurances Crime Bureau

https://www.nicb.org/newsroom/nicb_campaigns/hot%E2%80%93wheels/hot-wheels-2009

LoJackhttp://www.lojack.com/

OnStarhttp://www.onstar.com/web/portal/home

Insurance Information Institutehttp://www.iii.org/issues_updates/auto-theft.html

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