Executive Pastry Chef:Brendan DewarBrendan Dewar has been at the forefront of the pastry cooking industry in Australia for the past 10 years. Having led several of the city’s top pastry teams, Dewar was invited to devise the menu for the now hugely-popular Lindt and Sprungli Café in Martin Place. !ere he worked along-side world-renowned French pastry chef Pierre Herme, whom Vogue Maga-zine dubbed the Picasso of Pastry. Brendan is an incredibly passionate and intense chef who creates artfully-constructed, colourful cre-ations including pyramid-shaped folds of basil mousse with wild strawberry or lemongrass bavarois and every morning you will "nd the crowds queuing for his piled high of danishes, croissants, pain au chocolat, palmiers and brioches!

IntroductionPastry Perfection is a unique, colourful and vibrant multi platform video series broadcasted on the new SONY TV Channel, Wine.Food.Hotel. www.winefoodho-tel.com Pastry Perfection’s pastry chef Brendan Dewar showcases artisan bakers, pastry chefs and pastry cooking ingredients. He also visits some of the most renowned bake houses, patisseries, chocolatiers, ice creameries and restaurants in Australia. With products and ingredients, Brendan also creates new and exciting signature dishes with ingredients identi!ed by potential product sponsors.

™

What is Pastry Perfection?

™

™

In each episode, Pastry extraordinaire and one of Australia’s leading Pastry chefs, Brendan Dewar of Sydney’s renowned Bacco Pasticceria & Wine Bar, shares his passion and philosophies creating the !nest pastry products as he meets the cra"smen & women who create them.Pastry is much more than lamingtons and custard tarts… the art of pastry transforms ingredients into a world of sweet exotica; wonderful textures and #avour fusions – constructed into works of ultra-chic, edible works of art.Pastry Perfection will provide an insightful journey into the wonderful world of pastry; the series will be fresh, interesting, educational and exciting. To this end, each episode of Pastry Perfection will each feature an Aussie artisan from one of the establishments Brendan Dewar visits. We will immerse Brendan into the culture of the establishment, provide a back-story about the artisan and share the experience of pastry cooking with them.

How does Pastry Perfection work?

Pastry Perfection explores the art of pastry cooking and travels across Australia to discover the talented and passionate artisans & pastry chefs from some of Australia’s most renowned bake houses, patisseries and restaurants.Lifestyle video website Wine.Food.Hotel has partnered with Sony to launch a dedicated Internet TV channel on the media giants new IPTV platform. $e Wine.Food.Hotel TV channel showcases inspiring, entertaining and informa-tive videos from leading chefs, winemakers and hoteliers while unearthing exciting and interesting new travel destinations in Australia, New Zealand and across the globe. It˙s an exciting partnership with Sony and Food.Wine.Hotel sits alongside brands such as YouTube, Billabong, SBS, ABC, Tom Ford and a host of others.

What’s in it for you?Featuring Your ProductsPastry Perfection will not only feature artisan bakers and pastry chefs, but also be using pastry cooking ingredients and products, which assist in the production of quality pastry products, in turn funding the costs associated in pro-ducing the video content.

Designing a signature dish for your productYour product can be designed and incorporated into a signature dish, which will appear on the Pastry Perfection video series amongst other high pro!le, quality products.

It’s Your Product, Your Signature Dish And Your Video.

With your ingredients & products, we will create a signature dish…We create a broadcast quality video…You upload your video to your website & social media networks…We broadcast your video on sony itv channel with one million hits per month!

How to get involved...What is required from you? 1. Correspondence indicating you are interested in participating in Pastry Perfection Australia.

2. Background information about your business’ product you would be interested in cra"ed into a signature dish and video. Where to go from here?

We will join you for a consultation about this in more detail to discuss how your product will be represented in the video.

Why have we selected your business?

Master Pastry chef Brendan Dewar believes your products to be of excellent quality and he has chosen your business and products to feature in the new series because of your reputation and respect for !ne ingredients. What will be involved?

We would like to meet in person to build a trusting and open relationship with you and we will need to learn all about you, your company, your cra" and your product/s.

A"er consultation and once we establish how your product can be positioned and skillfully cra"ed and incorporated into Pastry Perfection, we will prepare !lming your video.

How much does it cost?

!e cost of the video will cost $2250.00Add a professional photo shoot? $500.00

!e process

Producing the video includes initial consultation with Brendan to discuss how your product can be developed into your next signature dish – what it could be, what it would look like; including prototype sampling previews.

!e video

#e six-minute video will be planned and !lmed with high production values and !lmed on location at the beautiful Bacco Pasticceria, the Bacco Pastry School, or the featured artisan’s own kitchen; this is where your product will be cra"ed into one of the Pastry Perfection’s signature dishes.

Audience

Your video will be seen by a host of potential clients via these formats:

site and social media networks)

Who are the participant artisans who have agreed to be involved?

Who else is featuring on Food.Wine.Hotel?

Making of the video

Key Crew

Contact Kris Kerehona – ProducerMobile: Web: Web: www.tribal!lms.com.au

Kris KerehonaCreative Producer/Videographer

www.kriskerehona.com

Cole Benne"sPhotojournalist

government and private sector commissions. Cole is a photographer with many years of experience, with his work

--

-

others.

Outside of photojournalism and commercial photography, Cole has held several solo and group exhibitions receiving critical acclaim.

Contact

LinksBacco Pasticceria & Wine Barwww.bacco.com.au/

Sydney Morning Herald

!e Telegraph (Adriano Zumbo mentions Brendan Dewar)

!e Agenda, Sydney Bacco Pasticceriawww.theagendadaily.com/sydney/restaurants/bacco-wine-bar-and-pasticceria/

eatdrinkwww.eatdrink.com.au/2009/02/bacco-opens-in-sydney-cbd/

De Groots Best Restaurants of Australia

Bacco Launchwww.adrianerdedi.com/tag/high-tea/