Pastor Yousef NadarkhaniCampaign for persecuted Pastor receives international support

Case background• Pastor Nadarkhani is a church leader from

the Church of Iran denomination

• In October 2009, he was arrested while attempting to register his church

• In September 2010, he was tried and found guilty of apostasy (abandoning Islam) and received the death sentence

Situation normal• Send email to urgent action subscribers

list

• Link to e-activist email to target campaign

• Generates 300 – 500 online actions

• Majority of action takes place within 48 hours of sending email

Joined up thinking• Target = Iranian Embassy

• Urgent action email sent to 20,000 contacts on 27 September linking to e-activist campaign

• Social sharing on the thank you page

• #Nadarkhani and Facebook Group

• Promoting campaign through corporate and personal twitter accounts

Run away success• Over 57,000 emails sent to the Iranian

Embassy• Protest organised in 24 hours drawing over

50 people who had participated in the online campaign

• Over 40,000 new opt-ins (tripling the size of our email list)

• 15,000 members in Facebook group• Hundreds of phone calls to Embassy

Adapting • Adding country fields to identify

international participants

• Adding a redirect and filter for US campaigners

• Removing Brazilian redirect after reports of bounces

• Customising thank you email to suit broader audience