Past, Present, & Future of Business Analysis by Kevin Brennan
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The Past, Present, and Future of Business Analysis Kevin Brennan, CBAP EVP, Product Management & Development
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Kevin Brennan, EVP, Product Management & Development, IIBA International Business analysis is growing beyond its roots in software requirements engineering and process performance measurement to become a true stand alone profession focused on organizational change. To be successful, business analysts will find themselves focusing less on technology and detailed specifications and more on business value, strategy, and delivering results. The demand for business analysts with these skills is only going to increase in the years to come. Business analysts must learn to look beyond project scope to understand why the business needs to change, and to help the business realize the benefits of change. If companies are going to survive and thrive in an increasingly competitive and globalized world, they will need business analysts to move beyond facilitation and requirements management and embrace architecture and design. The future for the business analysis profession is very, very bright - as long as we are willing to grasp it.
Transcript of Past, Present, & Future of Business Analysis by Kevin Brennan
The Past, Present, and Future of Business Analysis Kevin Brennan, CBAP EVP, Product Management & Development
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Once upon a time...
How I Became A BA Image ©2009 Doug Kerr, Licensed Under CC-BY-SA
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Nobody Understood What We Did
Testing?
PM?
Requirements? UX?
Process?
Rules?
Training?
Coffee? Data?
Coding?
© 2012 CollegeDegrees360. Licensed under CC-BY-SA.
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Projects Paid A High Price
71% “of software projects [that] fail do so because of poor requirements management, making it the single biggest reason for project failure…” Source: CIO Magazine, 11/15/2005
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Were we: ORDER-TAKERS?
GOFERS?
ASSISTANT PROJECT MANAGERS?
DOCUMENTERS?
Or would we rise to the challenge?
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Business Analysis Had To Change
• Methodologies began to address requirements development in earnest
• Specialized techniques emerged taking us past “the system shall”
• IIBA formed in 2003 to help move profession forward
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It Became A Profession
Elicitation
Solution Assessment & Validation
Requirements Management & Communication
RequirementsAnalysis
EnterpriseAnalysis
Business AnalysisPlanning & Monitoring
✓?
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Business and IT Bridging the gap between…
© 2011 Jonas Ginter. Licensed under CC-BY-NC-ND.
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But That Didn’t Fix The Problem
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1994 1996 1998 2000 2002 2004 2006 2009
Standish Group CHAOS Report
Succeeded
Challenged
Failed
Source: The Standish Group Project Resolution History
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Business Value Isn’t Inside Projects
Traditional BA Space
Pre-Project Project Post-Project
Enterprise Analysis
Requirements Analysis
Solution Assessment & Validation
Rationale Delivery Benefits
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Are we: LIAISONS?
FACILITATORS? TRANSLATORS? REQUIREMENTS
MANAGERS? Or will we rise to the challenge?
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Business Analysis Has To Change
• Requirements management focuses us on predictable delivery of scope
• We have to focus on delivery of business value
• We consistently neglect understanding of the reasons for change and evaluating the benefits
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From Software To Business Outcomes
Business Outcomes
Software
People
Process
Rules & Data
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Projects and Operations Bridging the gap between…
© 2010 Doug88888. Licensed under CC-BY-NC-SA.
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We Need More Than Analysis
Architecture and Design
Analytical Thinking Goal: To Produce Reliable, Predictable, Repeatable Outcomes Reliability
Intuitive Thinking
Goal: To produce outcomes that meet the
desired objectives Validity
Source: Roger L. Martin, The Design of Business
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Embrace Architecture And Design
Strategic Business
Design
Concept Visual-ization
Empathy
Source: Heather M.A. Fraser, Design Works
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Can we become: VISIONARIES? INNOVATORS? STRATEGISTS?
LEADERS? Are we up to the challenge?
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Business Analysts Must Change Again
IT EntArch
Systems Analyst
Decision Systems
BI
IT BA
EntArch
Agile Product Owner
Business Relationship
Manager
Business Architect
Process Analyst
Enterprise
Project Technology Business
Enterprise
Project Technology Business
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Align Change Across The Business
ImprovementInnovation OperationsStrateg y
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Strategy and Execution Bridging the gap between…
© 2011 Neil Howard. Licensed under CC-BY-NC.
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Businesses Need Us To Take This Leap
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Business analysis gives us the tools to reinvent our profession.
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“To unite a community of professionals to create better business outcomes.”
IIBA Core Purpose
