Past, Present and Future. Sybase Past, Present and Future Joop Bruggink Senior Consultant Sybase...

Past, Present and Future

Sybase Past, Present and Future

Joop Bruggink

Senior Consultant

Sybase Professional Services

[email protected]

Topics

Introductions

Who we are

Sybase in the RDBMS Market

RDBMS market segments

RDBMS trends / Development Strategy Sybase

Sybase’s momentum in RDBMS market

Adaptive Server Enterprise 12.5.0.1

Where are we going from here

Who We Are

• Founded as database company in 1984• Headquarters Dublin CA, USA• 63 countries• App. 6000 employees• Stocks on NYSE (SY)• Billion-dollar global company • +40.000 customers• 56% of Wall Street runs on Sybase

First to market withclient/server relationaldatabase

First to deliver open replication technology

Over 4M seats deployed on SQL Anywhere

Leading open middleware technology

Leading client/serverdevelopment tools withPowerBuilder

1986 1990 1994 19981995 20001999 2001

Market leader in capitalmarkets

Delivered onlinebanking and brokerageapplications

First to deliver a J2EE application server

First to deliver enterprise-classEnterprise Portal product

Delivered first enterpriseanalytics

Market leaderin online banking

Market leaderin EAI

New Horizons

Guinness bookWorld Cup Soccer• most hits in one month• most hits in one day• most hits in one hour• most hits in one minute

Sybase in RDBMS marketMarket focus

Vertical Market Focus

GovernmentFinancial ServicesTelecommunicationsHealthcare

Target Markets

Large enterprises who are deploying e-Business applications, either new or evolved from existing systems, which are characterized by :

• Mission-critical demands with high volume, transaction-intensive workloads

• Secure management of information

Sybase in RDBMS marketCustomer selection

DEUTSCHE TELEKOM

RDBMS Market Segments

• RDBMS market will grow to $ 16.8 billion by 2004 for a compound annual growth rate of 16.7%

Segments of the RDBMS marketA. High-end e-Business Transactional Databases

B. Embedded/Mobile database products

C. Commodity transactional Databases

Source : IDC

Commodity

E-Business Transactional

Business

Adaptive Server Enterprise 12.5 + e-business options and features

Adaptive Server Enterprise 12.5 + e-business options and features

Adaptive Server Anywhere 8.0Adaptive Server Anywhere 8.0

Adaptive Server Enterprise 12.5

Adaptive Server Enterprise 12.5

Trends looking towards 2004 (IDC) Adopted and recognized development strategy Sybase

•Due to market focus and target areas Sybase has recognized these needs in early stage and will extend features in favour of decision support, business intelligence and data warehousing.

Source : IDC

•Need for RDBMS integration products as elements of large e-Business platforms Focus on larger database vendors with comprehensive enterprise integration softwarestrategy•Sybase was and is strongly focused on enterprise integration, and will extendintegration features within ASE

• Need for real-time business intelligence will lead to an increase of using databases for analytical purposes. RDBMS that provides analytical features in combination with robustness and scalability

Trends looking towards 2004 (IDC) Adopted and recognized development strategy Sybase

• Based on track record in embedded market Sybase provides and will extend self-management and zero administration features in ASE.

Source : IDC

• Need for continuous access to enterprise data with devices which have access to data only from time to time (mobile, embedded devices and laptops) RDBMS products that include radical miniaturization of DBMS kernels with sophisticated data replication • Adaptive Server Enterprise in combination with market leading Adaptive Server Anywhere suite (including intelligent replication/synchronization features) answers this need today.

• Growing embedded RDBMS market will combine with the growing complex data management.

Sybase56%Oracle

18%

MS SQL Server17%

IBM DB29%

Sybase in RDBMS marketMomentum

• Revenue grew 7.1% from 1999 to 2000

• 68% of Sybase total revenue is database related

• Customer satisfaction increased from 84.2% in 2000 to 89.6% in 2001

• Leading in mobile database market with 68% market share (Gartner)

• Leading in security database market with 56% market share (Tower group)

• Market share in China’s telecommunications market 45%

• 56% of Wall street companies are executed on a Sybase platform

• Price/performance ratio in enterprise class systems 140.239,97 tpm/C

with a price performance ratio of $16.31/tpmC

Telecom Database MarketChina

Security Database market

ReplicationHigh AvailabilityJava in Adaptive Server EnterpriseMerge JoinsANSI JoinsDynamic Execution of Transact-SQLAbstract PlansDistributed Transaction ManagementRelaxed server limitsDynamic reconfigurationSQLJ stored procedures and functions (Java)XML in the databaseUnion in viewsInternet directory services (LDAP)Secure Socket Layers (SSL)Enterprise Java Beans (EJB Server)External file system supportRow-level access controlJava.net supportUnichar support

Adaptive Server Enterprise 12.5.0.1

IT Market in 2002

Overall Spending33% to increase17% to hold steady50% to decrease (much of it to come from outsourcing)

Where is it goingSecurityBackup data centersBusiness ContinuityApplications

What are the technology priorities ignoring network/hardwareSystems ManagementWeb Development toolsWeb servicesLegacy access and integration

Sybase Assertions

• Growth in data management will be constrained if

– Transactions and content are not integrated in a seamless fashion

– Current ratios of DBAs to servers is not reduced by 50% or more

From Here to There

• Integrated Content Management– Current cost of ongoing operations should be reduced by

greater than 30%– XML should be handled natively in the database– Database should manage data irrespective of location

• Reduced human intervention– Self healing systems– Automation of data center operations– Embedded systems– Function or application specific databases

Data Management Vision

A next generation database technology that builds on existing foundation of store and access with emphasis on the following

– Self-healing systems and TCO– Intelligent handling and management of any kind of business data– Management of data agnostic to the location of actual storage– Modularity and customizability to specific application and function

Database Directions

• Reduce TCO

• Self managed systems

• Integrated Content Management

• Support for latest hardware and software technologies

Reduce TCO

Business NeedFor customers to utilize databases in greater numbers and sizes, TCO must be reduced at all levels – license, maintenance and hardware costs.

Focus on reducing DBA and data center operation costs that account for 40% of all costs.

$750,000Grand Total

$300,000DBA & Data Center Operation costs

$450,000Total HW & SW Lic. For 15 servers

$30,000Subtotal HW & SW Lic. For 1 Server

$6,000Hardware/Storage costs

$16,000Maintenance at 20% of license

$8,000License – at $800/seat for 100 seats and 10 yr EOL cycle

Cost/yearItem

Sybase Solution

• Reduce need for human intervention through dynamic configuration and automatic tuning– Over two years the cost of operations will be reduced by 50%

• Enhanced performance to reduce hardware/storage and license costs– ASE 12.0 achieved (superceded by 12.5) TPC-C throughput of

over 156,873 transactions per minute supporting over 128,000 users with $48/tpmc. (Ultra SPARC II with 64, 400 mHz CPUs, 64 GB of main memory and 15,624 GB of total disk storage)

– ASE 12.5 achieved TPCC-C throughput of over 140,000 transactions per minute supporting over 114,000 users with $15.59/tpmc. (16 - HP-PA RISC 8700 750 MHz chips, 64 GB memory, 3498 GB total disk storage)

Self-Managed Systems

Business NeedWhile storage and performance needs for growing data sizes are being met through advancements in technology, the current models of human based management of data still ignore

– Need for 24X7 availability with reduced maintenance window– Continuing shortage of skilled labor– Increasing complexity with growth in data sizes

Self-managed systems will reduce database administration workload and alleviate the problem of skilled labor shortage.

Integrated Content Management

Business NeedThe need to integrate unstructured data with transactions is ever increasing. The introduction of XML, which is semi-structured data predicates that relational

databases develop technologies to handle semi-structured and unstructured data

Relational databases today are increasingly capable of managing structured and unstructured data without storing unstructured data in the database itself.

Sybase SolutionIntegrated Content Management

Integrated dump through BackupServer

Dump is done through OS

Backup External Files through BackupServer

Both regular table updates and External File updates can be in the same transaction

Transactional control of External Files

Enhanced ACL to support database users mapped to OS users

Owner is always the Sybase Process Owner

Access control of External Files

Enhanced RI through constraints

Insert/Update/Delete through SQL

Referential Integrity with External Files

Available in ASE 12.5Support for External Files through CIS

ASE 15.0ASE 12.5

Support for Hardware and Software Technologies

Ideally suited for highly partitionable applications data/function applications

Ideally suited for large OLTP systems that can be partitioned by data/function

Ideally suited for large central/homogenous OLTP systems and for mixed work loads

Applications Profile

Most difficult with having to manage data partitions

More difficult as RDBMS management requires consideration of process groups

Simplified ManagementSystem Mgmt

Same issues and advantages as UMA systems

Availability is more inherent in the architecture

RDBMS needs to be aware of special memory access and any partitioning of processor groups

Availability not inherent in architecture

Hardware availability achieved by clusters/mirrors

RDBMS needs fail over techniques/replication/dynamic configuration capabilities for high availability

System Availability

Achieved by horizontal scalability, wherein databases can be partitioned and spread across the stacks

Achieved by horizontal scalability but special memory access considerations by RDBMS processes needed to achieve same or higher performance levels than UMA SMP systems

Achieved by vertical scalability; RDBMS can have almost linear performance up to 64 processors today

Performance Scalability

Blade ServersSMP with NUMA SMP Systems with UMARDBMS Attribute

Sybase in 12.5 and 15.0 will provide support the multiple hardware architectures

Sybase Past, Present and Future

Joop Bruggink

Senior Consultant

Sybase Professional Services

[email protected]

Past, Present and Future. Sybase Past, Present and Future Joop Bruggink Senior Consultant Sybase...

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