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http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QWmDQu5SWSd0XM&tbnid=JpM5J1Snxy2NPM:&ved=0CAUQjRw&url=http://thenextweb.com/shareables/2012/04/21/valves-new-employee-handbook-is-as-inspiring-as-the-games-it-makes/&ei=5fh9UYr5GMHe0QGUxoAY&psig=AFQjCNGUCh7GYB8GYLj-7psEIjq0eNI1Fw&ust=1367296588570031

TIER 1 Publications

Digital Village using Connections

TO HELP OTHERS 80%

NETWORKING 66%

BELONGING 41%

19% PERSUADE OTHERS TO ADOPT MY POV

Seen as an expert 39%

CREDIBILITY + RELIABILITY + INTIMACY

SELF-ORIENTATION= TRUST

TRUST COMMUNITY $

COMMUNITY ADVOCATES

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BpKBRAD3mlIccM&tbnid=fwF-7xpJIy85iM:&ved=0CAUQjRw&url=http://www.carsarmored.org/articles/mercedes-benz/mercedes-benz-s-600-guard.php&ei=EP99UfT9B7HH0AH0jIGgAQ&psig=AFQjCNHaFLW18zHQuqMrvb6GgRW3PG0Imw&ust=1367298126535584

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DATA RICHNESS

Ability to Take ACTION

Most companies

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http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=G-_2Nj-lJcz2sM&tbnid=vEiavO4pEA3Z0M:&ved=0CAUQjRw&url=http://themanilaurbanite.blogspot.com/2011/11/cirque-du-soleils-saltimbanco-in-manila.html&ei=6BF-UfXJE4bT0gGF6YGYDw&psig=AFQjCNHZJgUu2FMx5pLzi_Aoje5QyT-PYg&ust=1367302979650974

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GoIVC1OdiZ7UiM&tbnid=J9UnALLg9JFHpM:&ved=0CAUQjRw&url=http://foundation.nascar.com/netcommunity/page.aspx?pid=290&ei=PhJ-UfjLLqaT0QHo4IHYCA&psig=AFQjCNE9_qXdCzzeJvE1QnkDbNfnkEglIg&ust=1367303005080368

INFLUENCERS

HELP BUILD

CREDIBILITY + RELIABILITY + INTIMACY

SELF-ORIENTATION= TRUST

INFLUENCERS

HELP BUILD

COMMUNITY + TRUST = $$

• Build relationship with influencers

• Have them build community

• Validation of product and business model

• Create content

GOALS

TO SURVIVE, BUSINESSES MUST CHANGE STRUCTURE

SEEK AND BE INFLUENTIAL

MAKE COMMUNITY MEMBERS FEEL SPECIAL

RALLY AROUND A CAUSE

CREATE A PROMISE AND DELIVER

Mark Fidelman

CEO Evolve!

TWITTER @markfidelman

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