Pascale Le Blanc Profile Via Youthopia
-
Upload
pascale-leblanc-consultante -
Category
Documents
-
view
437 -
download
0
description
Transcript of Pascale Le Blanc Profile Via Youthopia
Prepared and presented by:Pascale LeBlancYOUTHOPIA Communications2007
Strategic Marketing, Promotion,Strategic Marketing, Promotion,and Design Conceptsand Design Concepts
for Today’s Youthfor Today’s Youth
Making YouthMaking YouthThe FocusThe Focus
WHO WE ARE!WHO WE ARE!
Creative strategic thinkers
Marketing, promotional & PR practitioners driven by business goals
Interactive lifestyle project managers
Youth environment designers
Youth fans
Making YouthMaking YouthThe FocusThe Focus
OUR APPROACHOUR APPROACH
We create bold strategies.
We lead with the development of new concepts.
We optimize brands.
We evaluate concepts and strategies.
We conduct feasibility assessments.
We identify and evaluate retail best practices.
Making YouthMaking YouthThe FocusThe Focus
OUROUR SSERVICESERVICESCreativeCreative interactive original conceptsinteractive original concepts
Youth relevant concept and execution (Branding, Marketing, Promotion & PR).
Youth Environment DesignYouth Environment DesignEnvironmental design for retailers, manufacturers, and consumers includingall marketing elements.
Strategic grassroots, promotional, and PR program & planningStrategic grassroots, promotional, and PR program & planningReinforce and create powerful connections with today’s families to optimizemarketing spending to establish and develop brand culture, attributes andbenefits.
Lifestyle event marketing, planning, and coordination from streeLifestyle event marketing, planning, and coordination from street upt upCreate, design and organize interactive marketing and promotional lifestyleprojects and events (on-site and online).
Insight into the Canadian and Quebec Youth marketsInsight into the Canadian and Quebec Youth markets
Making YouthMaking YouthThe FocusThe Focus
WHATWHAT WE DO!WE DO!
We make it easy for you!We make it easy for you!Integrate the concept of youth marketing and design intelligence toinclude youth and family needs — and meet them.Use a wide-angle gender lens to review all your company’s practicesand processes such as:
Market research methodologyProduct developmentMarketing programs, advertising, and customer service training
Build relevant training materials for sales, marketing and communications to help your organization create genderintelligent customer touch points — your customer service staff.Offer trend and design guerrilla research.
Making YouthMaking YouthThe FocusThe Focus
GROW CUSTOMER RELATIONSHIPSGROW CUSTOMER RELATIONSHIPS
Target CustomersTarget CustomersFind the elusive target audience on the goTarget youth and family
AcquisitionAcquisitionConvert attraction with relevant offers into salesDirect Mail, Flyers, and POS offers
ServiceServiceIngrain and enhance customer service philosophy on the store floor
RetentionRetentionTargeted promotions based on customer knowledge, life events and seasons
Making YouthMaking YouthThe FocusThe Focus
YOUTHYOUTHENVIRONMENT DESIGNENVIRONMENT DESIGN
The Chameleon Design ProcessThe Chameleon Design ProcessThe translation of youth marketing intelligence into trend-relevantenvironments.
5 Key Principles5 Key PrinciplesReveal your true colorsRemain intuitiveSeek an emotional response from your targeted audienceKeep your eyes on the bigger pictureDevelop a symbiotic relationship with your targeted audience
Making YouthMaking YouthThe FocusThe Focus
YOUTH YOUTH ENVIRONMENT DESIGNENVIRONMENT DESIGN
ProcessProcessAssessmentAssessment
Assess the brand identity and the environment in which it will be represented,to create an enduring source of inspiration for the targeted audience(your brand ambassadors).
Concept Planning and DesignConcept Planning and DesignEnvironmentFloor PlanningFixturing and MerchandisingIn-store Marketing (visual and signing components) We harmonize all related branding elements to achieve a seamlessand flawless execution
Making YouthMaking YouthThe FocusThe Focus
RESOURCESRESOURCESKids, tweens & teens
Our team (Canadian & European)
Guerrilla Marketing Research
Youth Newsletters
Youth & Design Trends
Market research companies
Youth Studies
Making YouthMaking YouthThe FocusThe Focus
HOWHOW Will Help You Will Help You REACH REACH and and CCONNECT wONNECT withith Family and Youth?Family and Youth?
Provide focused creative concepts that prioritize key brand messagesfor family and youth via one-to-one interactions.
Foster and produce profitable store traffic with relevant retailenvironment designs for your retail stores and consumers to hold.
Create targeted messages using interactive media channels and on-site events.
Enrich and enhance your reach to target market segments through yourcustomer database.
Create relevant lifestyle marketing events to enrich original communication concepts.
Making YouthMaking YouthThe FocusThe Focus
OUR CLIENTSOUR CLIENTS
Making YouthMaking YouthThe FocusThe Focus
YOUTHOPIA CommunicationsPascale LeBlanc
Youth Communication StrategistCell: 416.669.3030