Party tourism

Lynn, Elena, Juliette

Introduction

• Visiting cites and museums less

interesting

• Different brand image

• Social aspect

• Trendy destinations

What is party tourism?

"Travel, typically by people under 30 and

especially prevalent in Northern Europe, to

warm destinations in the Mediterranean

for the purpose of indulgence in drinking,

dancing, and other party behaviour."

Who are the target markets?

• 18-25

• Travel in groups

• Reason for party trips:

– Being someone else

– Feeling like a star on the spot lines

– Drinking excessively

Example of party destinations

Ibiza

• Worlds best know

party destination

• Worlds best DJ’s

https://www.youtube.com/

watch?v=bQWSeg-

pHlI

• Drugs

• Criminality problems

• Move to the town for

better jobs

Berlin• Crazy night life

• The city that never

sleeps

• Converted space for

party

• Tourism office for

Clubmachers

Future challenges

• Growing business in the tourism

sector

• Concerns social side of life

• Cities changing landscape

• Spread of party tourism

Conclusion

• Marketing

• Big spending visitors

• More traditional forms of tourism