Online Constituency & Campaign Management ToolsFor Party Organizations and Candidates

Statistics

In 2012 President Obama raised $690 million online. The average online donation was $156.

During 2012 election cycle 13% of Adult Americans made a contribution to a political campaign 50% donated online. 10% were made through SMS technology

38% of American adults who use Social Media promote material related to politics.

35% have used social networking to encourage people to vote.

Benefits

Centralize your organization and/or campaign efforts and donor data

Manage your team and resources

Create walking routes and track reach

Accept donations online, door to door, through your mobile phone

Exploit constituent data to build an ecosystem

Target donors based on issues that are important to them

Build and engage supporters and their peers through social media

Expand and target GOTV efforts using traditional, social media and SMS medium

Multi-Level Data Integrity and Aggregation

• Single, redundant data source ensures constituent/voter data accuracy and integrity across all campaigns and organizations.

• Information can be managed at any level• Data can be cleaned, scrubbed and verified

• Provides accurate information for all participating organizations• Constituent data is accessible to Town, District, County, State and Federal

level campaigns and organizations

Top-Down Initiatives

• Unified messaging

• Launch campaigns

• Coordinated messaging

• Access resources across national, state, county and local level

• Campaign intelligence

• Unprecedented access to voter/constituent “habits”

• Issues

• “Attendance”

• Polling responses

• Activism

• Etc.

• Campaign strategy

• Individual and coordinated

• Responsive and flexible

• Informs all levels of the user community

Localization

• Initiatives drive localized analytics

• Fine-tune messaging

• Match population or population segments

• Address issues specific to the audience

• Fine-tune efforts

• Create and execute targeted “campaigns”

• All levels of the user base, local through national are provided keen and comparative insight into addressing individual constituents.

Social Media: Data Mining, Intelligence & Organizing

Social media integration allows clients to match constituent profiles to individual Facebook accounts. Providing access to their social

network.

Identify and segment network relationships Based on demographics

Issue, relationship, gender, preferences, etc.

Organize the social network

Social Fundraising

Utilize the power of social media, integrated into our online fundraising platform to increase contributions from voters and their social network.

Accept donations right on your website or through your custom Facebook app.

Gain access to voters facebook timeline and twitter feeds.

Gain insight into trending issues in your constituent’s social media habitat.

Harness key demographic information volunteered by social media users and their network.

Events

Manage organization free and paid events, accept payments, deploy volunteers, track attendance, setup tables, “Thank You” and “We Missed You” follow ups, etc.

Track effectiveness of party fundraising events.

Broadcast events to your constituent’s social media habitat.

Customize website to serve as central web presence for online efforts.

Simultaneously broadcast TARGETED and personalized email, SMS and social media messages thousands of voter profiles and their networks.

Custom templates and profile “groups” allow for unmatched flexibility and effectiveness in communication.

Robust analytics allow you to track reach.

2 way SMS and social media interactions allow you to conduct polls, identify issues, monitor voter turnout and run GOTV intiatives.

Communication

Volunteer Management

Recruit volunteers through web and social media initiatives.

Manage volunteer resources and assign roles.

Track individual volunteer attendance, time and efforts.

Campaign Analytics

Contribution Reports

Website Analytics

Social Reach Data

Email and SMS Analytics

Custom reporting across multiple data points.