Parts & Services...Year to date, motor oil & lubricants, oil changes, auto body repair, and other...
Transcript of Parts & Services...Year to date, motor oil & lubricants, oil changes, auto body repair, and other...
Parts & ServicesClick demand analysis
As of March 20, 2020
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Key Parts & Services (P&S) demand trends
All-up clicks for Parts & Services (P&S) are down 11.4% this week year over year (YoY), marking the first time clicks are below 2019 levels this year. This has reduced year-to-date (YTD) growth from 5.2% to 3.7%.
March has been characterized by week-over-week (WoW) clicks declining across most Parts & Services sub-categories
Clicks for tire shops have seen a dramatic drop, trending at 65% of 2019 levels, as fewer people driving have resulted in subdued demand
Even with fewer drivers on the road, Gas Stations is one of the only P&S categories up on the year this week, bolstered by cheaper oil prices and inherent recession resistance
Year to date, motor oil & lubricants, oil changes, auto body repair, and other vehicle parts & accessories have been trending up, while auto audio, other vehicle service & repair, tire shops, and tire repair have been trending down
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
Parts & Services clicks slipped 11.4% WoW, reducing YTD YoY growth to 3.7%
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
1 2 3 4 5 6 7 8 9 10 11
2019
2020
Parts & Services clicks, YTD
458%
-21%
-8%
8%
-29%
-43%
-63%
-43%
-34%
69%
7%
2%
1%
-29%
-30%
-32%
-37%
-48%
Motor Oil & Lubricants
Other Vehicles Parts & Accessories
Other Vehicles Service & Repair
Gas Station
Oil change
Auto Body Repair
Tire Shop
Auto Audio Equipment
Tire & Wheel Repair
New tires and tire repairs dropped, and gas stations remained steady, YoY despite fewer drivers; consumers shifted to motor oil purchases vs. oil change servicesh
Parts & Services click gainers and decliners: This week YoY (%), YTD YoY (%)
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020Other vehicles include motorcycles, boats, atvs, etc,
When this week YoY is outpacing YTD YoY, momentum is picking up. When the two are misaligned, this indicates a shift in the marketplace.
YoY and YTD clicks
Volume analysis
Clicks for Auto Audio Equipment are down –37% YoY and –36% YTD
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
Clicks for Auto Body Repair are down -30% YoY and up +10% YTD
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
Clicks for Gas Stations are up +1% YoY and +33% YTD
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
Clicks for Motor Oil & Lubricants are up +69% YoY and down -8% YTD;however, YTD is trending positively overall due to lifts between Feb. 8 & Mar. 7The Feb. 2019 click spike was largely driven by one top oil competitor
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
Clicks for Oil Changes are down -29% YoY and up +11% YTDOil change clicks spiked during the weeks of Feb. 15th and Feb. 29th
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
Clicks for Other Vehicle Parts & Accessories are up +7% YoY and+6% YTD
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020Other vehicles include motorcycles, boats, atvs, etc,
Clicks for Other Vehicle Services & Repairs are up +2% YoY and down -34% YTD
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020Other vehicles include motorcycles, boats, atvs, etc,
Clicks for Tire & Wheel Repairs are down -48% YoY and up +32% YTDYTD, clicks are trending down overall due to lower volume in Weeks 1, 2 and 11
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
Clicks for Tire Shops in 2020 are down -32% YoY and -55% YTD
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
Weekly clicks
Momentum analysis
Autos Audio Equipment clicks have been trending down, only showing strong WoW growth on two occasions this year (Weeks 1 and 8) Auto Audio Equipment weekly clicks
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
32%
1%
-21%
-1%
-13%
4%
-9%
16%
2%
-6%-11%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
February MarchJanuary
Autos Body Repair clicks have shown slowing WoW growthAuto Body Repair weekly clicks
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
9%
5%
-3%
0%
6%
-1% -1%
12%
8%5%
-19%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
February MarchJanuary
Gas Station clicks were positive Week 3 to Week 8 before declining minimally in MarchGas Station weekly clicks
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
-14%
-24%
6%2% 3%
17% 16%
21%
-8%
1%3%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
February MarchJanuary
Motor Oil & Lubricants showed significant increases in mid-February but have since declinedMotor Oil & Lubricants weekly clicks
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
15%
-21%
2% 2%
-1%
22%19%
-2%
1%
-18%
-6%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
February MarchJanuary
Clicks for Oil Changes started the year off calmly, but WoW changes have varied wider recentlyOil Changes weekly clicks
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
-2% -6% -4% -1%
23%32%
6%
-44%
91%
-23%-12%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
February MarchJanuary
Clicks for Other Vehicles Parts & Accessories have seen modest WoW change of +/- 6%Other Vehicles Parts & Accessories weekly clicks
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
4% 4%
6%
3%
-2%
0%
-6%
2%
4%
-2%
-4%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
February MarchJanuary
Other Vehicles Service & Repair clicks started the year with a strong week, but click growth has faded overall since Week 2Other Vehicles Service & Repair weekly clicks
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
70%
-11%
-22%
-9%
7% 8%
-2%
2% 2%
0%
-12%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
February MarchJanuary
Clicks for Tire & Wheel Repair started the year strong, but have fallen since FebruaryTire and Wheel Repair weekly clicks
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
17%
28%
47%
11%
-9%
-17% -14%
-1%
3%
0% -3%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
February MarchJanuary
Since January 25, clicks for Tire Shops have been down consistently WoWTire Shops weekly clicks
Source: Microsoft Internal Data Jan. 5, 2019 – Mar. 22, 2019 and Jan 4, 2020 – Mar 20, 2020
2%
13%
7%
-27%
-18%
-2%
-8% -7% -7%-5%
-17%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
February MarchJanuary
Closing thoughts for your consideration As of Tuesday, March 31, 30 states have
restrictions on businesses, but auto repair and related
industries have typically been considered 'essential' (confirm
with your local officials for guidance)
Since people still need to use their automobiles to
complete essential activities, several areas within Parts &
Services are experiencing YTD click growth
These areas include Auto Body Repair, Gas Stations, Oil Changes,
Other Vehicle Parts & Accessories and Tire & Wheel Repair
Consider location-based targeting to keep
consumers informed of their local P&S stores, allowing for
essential activities to continue
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