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PARTNERSHIP-THE NEW NORMAL UTILIZING THE PRIVATE SECTOR TO ADDRESS THE NEEDS OF YOUR COMMUNITY Arizona Parks and Recreation Association Annual Conference August 29, 2013

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DEFINITION OF A PARTNERSHIP A legal contract entered into by two or more persons in which each agrees to furnish a part of the capital and labor for a business enterprise, and by which each shares a fixed proportion of profits and losses. A relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal.

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TYPES OF PARTNERSHIPS With other public sector agencies With the non-profit sector With the private sector

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PRIVATE SECTOR FOCUS The difference between the public sector and the private sector Timing they move more quickly Attitude profit and loss Dont understand or appreciate government process Want what you have need you

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DEVELOPING A PARTNERSHIP Solicited RFP Unsolicited potatoes from the sky Do you need an RFP with a potato? Inventory of assets Analysis of needs Community relationship building Alignment with mission and organizational values Economic justification Credible economic studies

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WHAT IS NEEDED TO SUCCEED? Shared vision Governing body Top Management Clarity on desired outcomes Strong Agreements Good agreement administration Impactful difference Metrics Trust/Credibility/Fairness Relationship with Agency departments-Team effort Relationship with partner Entrepreneurial/innovative organizational culture Assets Courage

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TYPES OF AGREEMENTS Use Permit License Lease MOU Partnership Customized

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AGREEMENT PITFALLS Timing (use period) Accountability/Penalty Conflict of use Use Area Insurance and liability Staff resources Attitude of partnership quid pro quo PUBLIC BENEFIT

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BENEFITS Revenues Direct to department Direct to organization Indirect - Regional Economic impact Capital improvements at no cost to tax payer Marketing/branding of public facilities at no cost to the tax payer Recreational opportunities for the public Benefit to the organization to maximize assets on behalf of the public

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RELATIONSHIPS Oftentimes no template need to work together Need to create an environment to make it profitable for the partner Constant vigilance and agreement administration Establish mutual trust Success breeds success

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CASE STUDY: 3 PUBLIC/PRIVATE PARTNERSHIPS IN COCONINO COUNTY Pepsi Amphitheater Flagstaff Extreme North Pole Experience

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County owned facility at Fort Tuthill County Park 3000 capacity First performance: 2006 Season: May - October Management company: R Entertainment North Contracted with Management Agreement in 2011 for 5 years County receives contracted minimum plus % of tickets, merchandise, concessions, liquor

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2012 Numbers # of Events AttendanceDirect $ to County Job Creation % Non- Local Visitation Economic Impact 2621,245$88,3122341%$2M Economic Impact Source: NAU AZ Rural Policy Institute

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12 acres within 413-acre Fort Tuthill Opened to the public May 2012 Season: March-December Proprietary engineering uses compression rather than piercing any trees In 2012 - $43/per person CCPR receives 3% of ticket, food, beverage, merchandise revenue

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AttendanceDirect $ to CCPR Job Creation % Non- Local Visitation Economic Impact Capital Improvements 14,743$17,6043545%$4M$450,000 Economic Impact Source: Economic Collaborative of Northern Arizona 2012 Numbers

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NORTH POLE EXPERIENCE http://www.northpoleexperience.com/

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NORTH POLE EXPERIENCE Use of County owned building at Fort Tuthill County Park Previous operation in Greer Proven business model Opened in 2012 at Fort Tuthill 26 event days, November and December Trolley from Little America Hotel Operation from 4PM-10PM CCPR receives flat rate from ticket revenue tiered with attendance, 3% of merchandise revenues on and off site.

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NORTH POLE EXPERIENCE # of Events AttendanceDirect $ to CCPR Job Creation % Non- Local Visitation Economic Impact Capital Improvements 26 days17,000$27,0884085%$3M$469,000

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SUCCESS BREEDS SUCCESS 2012AttendanceCapital Improvements Direct Revenues to County/CCPR Job Creation Non- Local Visitation Economic Impact Pepsi Amp21,245$88,3612341%$2M Flag X14,743$450,000$17,6043545%$4M NPX17,000$469,000$27,0884085%$3M TOTAL52,988$919,000$133,0539857%$9M Pending: Outsourcing of the campground at Fort Tuthill Public/Private Partnership Snow Play at Fort Tuthill

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PARTNERSHIP-THE NEW NORMAL UTILIZING THE PRIVATE SECTOR TO ADDRESS THE NEEDS OF YOUR COMMUNITY Arizona Parks and Recreation Association Annual Conference August 29, 2013