2018Australia Day

Partnership Opportunities

Australia Day

Great famiy day out!

The main stage had great performances

and atmosphere

The fireworks were spectacular.

Australia Day @TheFarm presents a unique opportunity for Hills residents and visitors to enjoy and celebrate all things Australian. In 2018 audiences will be delighted as Old Sydney Town is brought back to life at Bella Vista Farm, with great activities planned around the heritage of The Hills area and our national history. Australia Day @TheFarm transports audiences back in time to experience what Australia was once like.

Our evening concert and spectacular fireworks display are some of the main highlights of this incredible event. Families are invited to come, sit back and enjoy an evening of iconic Australian music performed live by Fasika (runner up of The Voice 2017), Mental as Anything and the Rogue Traders featuring Nat Bassingwaighte.

Australia Day is an opportunity to say g’day to the person standing beside you, participate in some great Australiana activities, eat a humble meat pie or chow down on a classic sausage sizzle while enjoying amazing performances from both talented young locals as well as big name Aussie artists.

Audience breakdown from Australia Day @TheFarm 2017

34,000 attendees 92% of attendees surveyed said they

would return in 2018

97% of attendees surveyed said they

were satisfied

54% of attendees came with their family

Social Media Campaign• 83,000 reached• 10,500 engaged• 9,000 click throughs• 49 Facebook posts

Marketing• 50,000 commuters daily exposed to event Outdoor Advertising• 20,000 residents received Australia Day flyers• 7,500 received Australia Day EDMs

75% live in The Hills15% live in bordering areas

10% live further away

By partnering with our Australia Day Event, you can take advantage of the opportunity to build a profile in our community and establish long lasting rapport with new and existing cus-tomers. Being involved as a partner in these events allows you accelerated access to your target markets and provides your business unprecedented profile.

LEAD GENERATIONLeverage your exposure through con-necting with Summer Series. Having a profile at one or all of these events allows you to showcase your products and services to attendees and their contacts who may share a similar interest.

BRAND RECOGNITIONLogo placement on strategic market-ing materials, campaigns and locations will increase your brand awareness. Being recognised as a sponsor will provide added credibility through endorsements with other high profile businesses.

NON-TRADITIONAL MEDIA AWARENESS Our events attract a mix of people from different demographics, so we use a mix of marketing approaches to reach them. This provides added value to your opportunity.

COMMUNITY ENGAGEMENT & CONTRIBUTION Being involved in Australia Day can enhance your business profile and be viewed as a way of giving back to the

community. Supporting an event also demonstrates the value your business places on providing support for com-munity activities.

PARTNERSHIPPartnering has many benefits. Events are a great way to establish new pro-fessional contacts and build networks. Our extensive contacts can help boost and provide invaluable connections leading to business growth.

PRODUCT EXPOSURE AT KEY EVENTSGet the word out about your business by connecting with thousands of event goers, creating greater brand exposure. Australia Day provides an opportunity for your business to offer product samples and information to your targeted audience as part of the partnership.

MAJOR PARTNER $15000 + GST (1 Package Available)

LOGO PLACEMENT:• Main Stage Branding• Newspaper advertising• www.thehills.nsw.gov.au —with hotlink• www.summerseries.com.au —with hotlink• Australia Day adverts on Council TV• 20,000 flyers delivered via letterbox drop• A3 posters in Council Libraries, Castle Grand Community Centre• LED Screen on Main Stage ONSITE ACTIVATION:• 6x3 stall on the day – promoting your business• Opportunity to have your company mascot at the event• Main Stage Announcements throughout the day• Opportunity to create activity with your stall SOCIAL MEDIA:• ‘Sydney Hills Events’ Social Media acknowlgement and link back to company social media pages – Twitter, Facebook and Instagram – x2 (14,500 Followers) THANK YOU• Thank you Plaque —Partnership acknowledgement

PartnershipOpportunities

TO DISCUSS PARTNERSHIPOPPORTUNITIES CONTACT THE EVENTS DEPARTMENT9843 0112 | events@thehills.nsw.gov.au

MINOR PARTNER$10,000 + GST (1 Package Available)

LOGO PLACEMENT• Community stage branding• Newspaper advertising• www.thehills.nsw.gov.au —with hotlink• www.summerseries.com.au —with hotlink• Australia Day advertisement on Council foyer slides• 20,000 flyers delivered via letterbox drop• A3 posters in Council libraries & Castle Grand community centre• Corflute signage with company logo on front of stage

ONSITE ACTIVATION• 3x3 stall on the day—promoting your business• Opportunity to have your company mascot for the duration of the event• Community stage annoucements throughout the day• Opportunity to create activity with your stall

SOCIAL MEDIA• ‘Sydney Hills Events’ social media acknowledgement and link back to company social media pages [Twitter, Facebook & Instagram] x 2 (14,000 followers)

VIP OPPORTUNITIES• Invitation to a VIP Australia Day networking function, hosted by the Mayor of The Hills Shire.

THANK YOU• Plaque—Partnership acknowledgment

GOLD PARTNER$8,000 + GST (2 Package Available)

LOGO PLACEMENT• Newspaper advertising• www.thehills.nsw.gov.au —with hotlink• www.summerseries.com.au —with hotlink• Australia Day adverts on Council foyer slides• 20,000 flyers delivered via lette box drop• A3 posters in Council libraries and Castle Grand Community Centre• LED screen on Main Stage

ONSITE ACTIVATION• 3x3 stall at Australia Day—Bella Vista Farm promoting your business• Main Stage/ Community Stage Announcements throughout the day• Opportunity to create activity with your stall

SOCIAL MEDIA• ‘Sydney Hills Events’ social media acknowledgement and link back to company social media pages [Twitter, Facebook & Instagram] x 1 (14,000 followers)

THANK YOU• Plaque—Partnership acknowledgment

SILVER PARTNER$5000 + GST (4 Package Available)

LOGO PLACEMENT• Newspaper advertising• www.thehills.nsw.gov.au —with hotlink• www.summerseries.com.au —with hotlink• Australia Day advertisement on Council foyer slides• 20,000 flyers delivered via letterbox drop• A3 posters in Council libraries & Castle Grand community centre

ONSITE ACTIVATION• 3x3 stall space at Australia Day —Bella Vista Farm promoting your business (BYO Marquee)• Opportunity to create activity with your stall

THANK YOU• Plaque—Partnership acknowledgment

BRONZE PARTNER$3000 + GST (5 Package Available)

LOGO PLACEMENT• www.thehills.nsw.gov.au —with hotlink• www.summerseries.com.au —with hotlink• Australia Day advertisement on Council foyer slides• 20,000 flyers delivered via letterbox drop• A3 posters in Council libraries & Castle Grand community centre

ONSITE ACTIVATION• 3x3 stall space at Australia Day —Bella Vista Farm promoting your business (BYO Marquee)• Opportunity to create activity with your stall

THANK YOU• Plaque—Partnership acknowledgment

EXPECTATIONSPromotion of the Sydney Hills 2017 Australia Day event through various platforms including:• In your business (reception, counter, flyer holders)• Your business social media/website• Other marketing opportunities available