Partnership Opportunities [Sponsor] and [Your Club]
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Transcript of Partnership Opportunities [Sponsor] and [Your Club]
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Partnership Opportunities [Sponsor] and [Your Club]
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ContentsObjectives 1
Executive summary 2
Equestrian sport overview 4
Equestrian audience 5
Media and publicity 7
Marketing 9
Sponsorship opportunities 12
Sponsorship benefits 15
Summary of exposure 18
Investment summary 19
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• [Dot point your sponsors objectives] • [Dot point how yours are similar]
OBJECTIVES
[Sponsor] and [Your Club]’s objectives are aligned:1
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Executive Summary
Sponsorship opportunities
[Insert text]
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Equestrian SportOverview
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Organisation overview [Insert text]
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Organisation Audience
[Insert text]5
Organisational snapshot
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Organisation’s Achievements 6[Insert text]
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Media & Publicity 7[Insert text]
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Media & Publicity 8
[Insert text]
[Insert text]
Insert screen shot of media clipping here Insert screenshots of
media clippings here
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Marketing 9MARKETING CHANNELS AUDIENCE NUMBER
[Your Club] website ### hits/month
Monthly e-newsletter ###/month
Facebook page ### fans
YouTube Channel Approx ### viewers daily (during events)
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Marketing 10[Insert text]
Screenshot of your club website
Facebook e-newsletter Twitter account
screenshot of your
club Facebook
account screenshot of
your club e-
news screenshot of your
club twitter account
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Sponsorship Opportunities
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Sponsorship Opportunities 12Support partner – [Your Club][Your Club] is excited to be presenting the following opportunities to [Sponsor].
When reviewing [Sponsor]’s main objectives [Your Club] would like to offer exposure through the following channels:
• IP rights nationally integrated through all elements (with main focus on membership).
• Exclusivity in category.
• Access to the ### members and supporters that opt in to receive information from [Your Club].
• Showcase [Sponsor] through national and international events.
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Sponsorship Opportunities 13[Your Event][Insert text]
More than ## of the top riders from around the country ### spectators More than ### volunteers Tradeshow of featuring more than ### exhibitors [Is your event being televised?] [What media will be covering your event?] Coverage on the [Your Club] YouTube Channel as well as
the [Your Club] website.
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Sponsorship Benefits
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Sponsorship Benefits
Benefits of (insert sponsor type) sponsor status are as follows:
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Sponsorship Benefits 16[Your Event] – SUPPORT PARTNER
Benefit Details
SIGNAGE & BRANDING Logo placement to feature on marketing collateral
[Sponsor] logo will appear on [Your Event] marketing collateral produced by [Your Club] including:-Press releases -Programs -Media guides -E-Newsletters (sent monthly – reach of more ###)-Other collateral (as determined)
#% of signage at the event
[Sponsor] signage will receive #% of the signage space provided
Website/online Logo recognition on:-Website (### hits per month)-[Your Event] website
BROADCAST INTEGRATION Verbal mentions Commentators will acknowledge the support of partners of [Your Event] throughout the
event.
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Sponsorship Benefits
ADVERTISING Advert in Program ½ page advert to appear in the official event program. Bigscreen advert Opportunity to play one advert or a static ad displayed on the big screen each day of the event.
TICKETS & HOSPITALITY Corporate hospitality [Your Club] will grant [Sponsor] two complimentary corporate hospitality tickets for each
function. General Admission Tickets [Your Club] will provide two general admission tickets per day to [Sponsor] for staff use or
promotional opportunities with customers for general admission to [Your Event]
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OTHER BENEFITS Product inclusion/promotional material in riders packs
[Sponsor] can include any products or promotional items as part of the riders pack that will be developed by [Your Club]
Recorded PA mentions [Sponsor] will be recognised as a support partner in the recorded PA announcements developed as part of the [Your Event]
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Summary of exposure – 2013/2014 18
Activity Jul 13
Aug 13
Sep 13
Oct 13
Nov 13
Dec 13
Jan 14
Feb 14
Mar 14
Apr 14
May 14
Jun 14
Event A
Event B
Event C
Event D
Event E
Event F
Event G
[Your Club] Support Partner
Event H
Pre-promotion opportunity In market
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Sponsorship Investment Summary 19
Property Property Category Category Exclusivity
Cash Contra
Official ‘Support partner’ of [Your Club]
[e.g Support partner] $###
[Your event] [e.g Support partner] $###
[Other major events] [e.g Support partner] $###
TOTAL INVESTMENT $###
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For further information please contact:
[Contact Name][Position][Your Club] (01) 2345 [email protected]
[Contact name][Position][Your Club] (01) 2345 67890401 234 [email protected]