Partnership Opportunities · brand logo placement on sponsorship recognition media, and...

15
Partnership Opportunities Undergraduate Business Council at the Schulich School of Business 2014 - 2015

Transcript of Partnership Opportunities · brand logo placement on sponsorship recognition media, and...

Page 1: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

Partnership Opportunities

Undergraduate Business Council at the Schulich School of Business 2014 - 2015

Page 2: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

!

About UBC

The Undergraduate Business Council (UBC) is the official student government of the Schulich School of Business. As the governing body, our mission is to represent all undergraduate students on an academic, professional, and social level. !As a corporate partner, you have the unique opportunity to build a relationship with Schulich’s most influential and visible undergraduate organization. This sponsorship package is designed to give our partners the flexibility to pursue a wealth of opportunities that will add value to their organizations. By forming a partnership, the UBC looks to understand and to fulfill your corporate objectives in a productive and effective manner. The UBC’s breadth and scope of initiatives are unlike any other student-run organization. Whether via social or academic forums, our organization presents corporate partners with an exclusive opportunity to brand, market, engage and recruit the most promising talent Schulich has to offer. !Most importantly, by increasing your organization’s campus exposure through the UBC, your organization will achieve an affluent and prestigious reputation. We invite you to explore the multitude of our value-added opportunities and look forward to building a sustainable relationship with your organization. We welcome you to contact us with any comments, questions or ideas.

Jessica Gahtan BBA 2016!

Corporate Relations Director!Undergraduate Business Council

[email protected]

!Table of Contents!

!Benefits 3 !Networking Evening 4!Speakers Series 5!Options in Business 6!Globe Conference 7!Multi-Media Promotion 8!JDCC: Team Schulich 9!Marketing & Sales Week 10 !Schulich Olympics 11!New Business Competition ! 12!RISE Conference & Competition 13!Schulich’s Got Talent 14!Summary Chart 15

PAGE | 2

Page 3: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

!

Why Sponsorship Benefits Your Organization

1. It is a marketing opportunity to: !• Enhance brand awareness among a diverse, international community of

business students • Establish corporate visibility as an employer of choice for the next generation of

business leaders • Promote recognition of your products & services to an expanding market of

affluent and brand conscious consumers !2. Gain market access & exposure to:!

• 1,500 Undergraduate students in the BBA and iBBA (International) programs • Schulich students who will join a 26k+ alumni network spanning 50+ countries

worldwide when they graduate !3. Achieve brand activation through:!

• On-site presence at an event with company representatives meeting students, brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students

• On-line presence with advertisements, logo placement, and sponsor recognition on UBC’s website, social media, e-mail newsletter, and the 2014 Digital UBC Survival Guide

PAGE | 3

Promote Brand Recognition!To an expanding market of affluent consumers

Enhance Corporate Visibility!To the next generation of business leaders

Page 4: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

!

Networking Evening

PAGE | 4

UBC’s NETWORKING EVENING is an exceptional opportunity for your company to meet its recruitment and brand awareness objectives. You will have access to potential employees and interns from a pool of 150 top students within the Schulich undergraduate student body. The attendees will be selected in order to cater to your firm’s interests and recruitment needs. Additionally, corporate sponsors will be given access to a complete Resume Bank. Firms will also receive an unparalleled opportunity to network with some of Schulich’s brightest students. Networking Evening provides brand exposure in the form of banners, a company booth, and your logo on paraphernalia.

WHO?!150+ !

Delegates

WHEN?!January !

2015

WHERE?!Schulich School

of Business

WHO ELSE? 20+ !

Student Leaders

Sponsorship BenefitsGold

$1,000Silver $500

UBC website and newsletter promotion

Company logo on event promotional material

Exclusive company booth throughout the event

3-4 Representatives are Invited to attend the event

Access to resume bank

Assistance from trained Schulich leaders

Exclusive naming rights to the event, e.g. “[Your Organization] Presents…”

Page 5: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

Speakers Series

PAGE | 5

The SPEAKERS SERIES grants your organization the flexibility to design a customized session in accordance with its major objectives. This session may include resume building workshops, speaker series, mock interviews and even personal career panels. This series offers your company maximum exposure to hundreds of Schulich’s brightest students and provides exclusive company promotion, branding and advertisement opportunities. The series will be promoted with the use of banners, logos on promotional materials and updates will be mentioned in the UBC email newsletters that are read by the entire student body.

WHO?!75+ !

Delegates

WHEN?!Flexible !

Date

WHERE?!Schulich School

of Business

WHO ELSE? 20+ !

Student Leaders

Sponsorship BenefitsTitle

$2,000

UBC website and newsletter promotion

Company logo on promotional paraphernalia

Exclusive networking opportunity with students

Company representatives as speakers

Access to resume bank

Assistance from trained Schulich leaders

Naming rights to the event, e.g. “[Your Organization] Presents…”

Optional: Free giveaways

Page 6: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

Sponsorship BenefitsTitle

$1,500Discipline

$500

Logo on promotional paraphernalia

Company representatives invited to present a discipline workshop

Company representatives at networking lunch

Advertise your company’s upcoming events

Workshop led by your firm’s industry specialist

Opening keynote address

Options in Business

UBC’s OPTIONS IN BUSINESS conference is an annual event that is specifically catered towards first and second year students to create awareness about specializations in various business-related fields. The event is comprised of a series of individual workshops presented by industry professionals and a networking lunch which enables company representatives to build networks and promote their brand.

PAGE | 6

WHO?!150+ !

Delegates

WHEN?!February !

2015

WHERE?!Schulich School

of Business

WHO ELSE? 20+ !

Student Leaders

Page 7: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

!

GLOBE Conference

A one-day event catered to over 150 undergraduate students that are passionate about global issues, the GLOBE CONFERENCE focuses on inspiring attendees to explore beyond conventional career paths and to embrace new cultures and mindsets. GLOBE 2014 will integrate traditional business fields with opportunities that exist outside of Canadian borders. With a line up of top-notch workshops, speaker panels and networking breaks, there are many exciting ways that corporate partners can get involved. Key benefits include exclusive branding opportunities and interacting with talented students for consideration in campus recruitment programs. The Globe Conference opens up a world of opportunities for all those that attend, please join us.

Sponsorship BenefitsTitle

$1,500Workshop

$500

UBC Website, email, & social media promotion

Logo on promotional paraphernalia

Company representatives at networking lunch

Advertise your company’s upcoming events

Workshop led by your firm’s industry specialist

Opening keynote address

PAGE | 7

WHO?!150+ !

Delegates

WHEN?!October !

2014

WHERE?!Schulich School

of Business

WHO ELSE? 20+ !

Student Leaders

Page 8: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

!

Multi Media Promotion

PAGE | 8

WHO?!1,500+ !

Undergraduate Students

WHEN?!Full Year !Exposure

Every Sunday and Wednesday night, over 1,500 undergraduate students receive an EMAIL NEWSLETTER from the UBC featuring information on available club executive positions, competitions, undergraduate events, recruiting sessions and other relevant news in the Schulich community. Students rely on the email-outs to remain up to date and take advantage of the advertised opportunities. This offering serves well for corporate sponsors interested in sponsoring other events in the package. Sponsoring UBC email-outs grants you weekly electronic promotion, raises brand awareness and strengthens your organization’s affiliation with the Schulich School of Business. !The newly revamped UBC WEBSITE is an integral resource for Undergraduate students to remain updated on both internal and external events pertaining to the Schulich community. The website is also linked to our social media channels. This enables the UBC to target a broader scope of students and provide real-time updates. The site has consistently proven to be an effective marketing tool for our partners to promote their brands and events.

Sponsorship BenefitsGold

$1,500Silver

$1,000Bronze $500

WEBSITE: Company logo and link on sponsor webpage

TWITTER: Retweet corporate posts

FACEBOOK: Two company update posts on the official UBC page

Four company updates in the e-mail newsletter Company dedicated page featuring updates from partnering organization

Page 9: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

JDCC has grown to become Canada’s most comprehensive business competition. Over 700 delegates from 15 universities across Canada are in attendance to participate in a series of academic, social and athletic competitions. TEAM SCHULICH features the best and brightest students in the program and has had a history of top finishes in a variety of disciplines. Corporate partners will benefit from branding options on Team Schulich uniforms and exclusive access to a resume bank to gain a better insight of the business leaders of tomorrow. Your generous support will empower Team Schulich to be the crowned champions of JDCC 2015.

PAGE | 9

WHO?!750+ !

Participants

WHEN?!January !

2015

WHERE?!Downtown

Toronto

HOW LONG?!3

Days

JDCC: Team Schulich

Sponsorship BenefitsGold

$3,000Silver

$2,000Bronze $750

Company logo displayed on full team uniform

Distribute promotional Items

Resume database

Mentor competitors

Invitation to team Meet & Greet Welcome party

Company logo displayed on athletic team uniform

Copy of athletic team uniform with company logo

Opportunity to participate in JDCC charity events

Company logo displayed on Team Schulich banner

Page 10: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

!

Marketing & Sales Week

MARKETING & SALES WEEK is an initiative launched by the UBC to pique and satisfy students’ interest in the field of sales. The event will bring out the best and brightest undergraduates at Schulich on multiple dates, allowing a larger and more diverse influx of students. This series of events will feature dedicated opportunities for your company to reach out to your target audience by hosting company-exclusive workshops, and informational and networking sessions to expose, immerse and connect with students passionate to learn and grow!

Sponsorship BenefitsTitle

$1,000

UBC website and newsletter promotion

Company logo on promotional paraphernalia

Exclusive networking opportunity with students

Company representatives as speakers

Access to resume bank

Assistance from trained Schulich leaders

Naming rights to a workshop, e.g. “[Your Organization] Presents…”

Optional: Free giveaways

PAGE | 10

WHO?!100+ !

Delegates

WHEN?!January !

2015

WHERE?!Schulich School

of Business

WHO ELSE? 15+ !

Student Leaders

Page 11: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

!

Schulich Olympics

The SCHULICH UBC OLYMPICS is a one-day sporting spectacle, where students are given the opportunity to compete across several athletic disciplines with their colleagues in a professional and fun environment. Points are scored based on performance within each athletic activity. Teams with the highest point totals at the end of competition are awarded medals at the awards ceremony, hosted at a local venue following the event. The Schulich Olympics conveys teamwork, perseverance, comradeship, and strong work ethic; some of the qualities that are keys to success in business.

Sponsorship BenefitsGold

$2,000Silver

$1,000

UBC e-mail newsletter promotion

UBC website promotion

Company logo on participant t-shirts

Copy of participant t-shirt with company logo

Mention of company in promotional videos

Logo on winning team’s medals

Naming rights to the event

Company representatives as guest referees and award presenters

PAGE | 11

WHO?!100+ !

Participants

WHEN?!October !

2014

WHERE?!Hangar!

.

WHO ELSE? 20+ !

Student Leaders

Page 12: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

!

New Business Competition

As a component of the compulsory management course taken by all first year students during their first semester, the annual NEW BUSINESS COMPETITION hosted by the Schulich School of Business puts the creativity, originality, leadership, and teamwork skills of all first year students to the test. This project requires students to work in teams to analyze numerous industries and creatively develop innovative products or services. In previous years, students have put immense effort into this competition and the UBC has developed a platform to judge the teams and crown a winner. In the preliminary round, students present their ideas to a panel of judges. The best teams are then sent to the final round, where one plan is crowned the business plan of the year.

Sponsorship BenefitsTitle Sponsor

$2,000

Exclusive naming rights

Presenter at award ceremony

UBC newsletter and website promotion

Company logo on promotional material

Mix & Mingle with finalists

Company logo on awards and finalist medals

Optional: company prize sponsorship

PAGE | 12

WHO?!450+ !

Participants

WHEN?!November !

2014

WHERE?!Schulich School

of Business

WHO ELSE? 20+ !

Student Leaders

Page 13: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

!

RISE Conference & Competition

The RISE CONFERENCE & COMPETITION is an annual 2-day event hosted by the Schulich School of Business that brings together the brightest business students from universities across Ontario. The workshops, networking sessions, and case competition at RISE provide different settings to interact with students. These settings allow you to gain a multifaceted view of the skills, competencies and potential of our carefully selected delegates from across the province.

Sponsorship Benefits Gold | $3,000 Silver | $1,500 Bronze | $500

Invitation to attend the Networking Cocktail

Social Media and Website Advertising

Paraphernalia

Logo on sponsor page in Delegate Package

Workshop & Networking

Company banner on display

Access to Resume bank

Invitation to Day 1 Dinner

Invitation to Day 2 Gala Dinner

Case Competition Naming Rights & Judging

Case Competition Award Presentation at Gala Dinner

PAGE | 13

WHO?!200+ Internal & External !

Delegates

WHEN?!November !

2014

WHERE?!Schulich School

of Business

WHO ELSE? 20+ !

Student Leaders

Page 14: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

!

PAGE | 14

WHO?!150+ !

Undergraduate Students

WHEN?!March !2015

WHERE?!Schulich School

of Business

WHO ELSE? 20+ !

Student Leaders

Schulich’s Got Talent

Ranked as one of the best business schools in the world, Schulich firmly believes in empowering its students to be well-rounded and pursue their interests. SCHULICH’S GOT TALENT is the biggest event of the year that provides undergraduates a platform to display their skills beyond just business. From showcasing their musical prowess to flaunting wicked dance moves, our acts are sure to impress. This is a unique opportunity for corporate partners to discover our students from a different angle.

Sponsorship BenefitsGold

$1,000Silver $500

Logo on paraphernalia

2-3 Company representatives at event

Representative on judging panel

Networking opportunities

Closing address

Page 15: Partnership Opportunities · brand logo placement on sponsorship recognition media, and distribution of sponsored in-kind product to students • On-line presence with advertisements,

Summary Chart

Opportunity Cost Date ExposureNetworking Evening $1,000 - $500 Jan 2015 150+ Schulich Undergrads; 20+ Student Leaders; Years 1-4

Speakers Series $2,000 Flexible 75+ Schulich Undergrads; 20+ Student Leaders; Years 1-4

Options in Business $1,500 - $500 Feb 2015 150+ Schulich Undergrads; 20 + Student Leaders; Years 1-2

Globe Conference $1,500 - $500 Oct 2014 150+ Schulich Undergrads; 20+ Student Leaders; Years 1-4

Multi-Media Promotion $500- $1,500 All Year 1,500 undergraduate students

JDCC: Team Schulich $3,000 - $750 Jan 2015 3 days; Delegations of 60 students from a total of 13 schools; Years 1-4

Marketing & Sales Week $1,000 Jan 2015 4 days; 100+ Participants; 15+ Student Leaders

Schulich Olympics $2,000 - $1,000 Mar 2015 100+ Participants; 20+Student Leaders

New Business Competition $3,000 Nov 2014 450+ Participants; 20+ Students Leaders

RISE Conference & Competition $3,000 - $500 Nov 2014 2 days; 200+ Internal & External Delegates, Proctors; 20+ Student Leaders; Years 1-4

Schulich’s Got Talent $1,000 - $500 Mar 2015 150+ Schulich Undergrads; Years 1-4

PAGE | 15

If you feel that your company’s sponsorship strategy does not align with the aforementioned opportunities then we would be more than happy to work with you to find a suitable solution. !

Alternatively, if you would like to make an in kind donation, we would be glad to discuss the possible corporate benefits on an individual basis.