Web Alliances:Google and Youtube

Octa Ramayana – MICM 2010

Alliance Defined

A strategic alliance is when two or more businesses join together for a set period of time.

The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience.

Source: www.1000ventures.com

How to Make Alliances Work Vision Curiosity Communication Organize Leadership Compassion Contracts

Source: www.morebusiness.com

How it all started

Video Sharing Websites

How Did Youtube do it? Community focused Ad free (at the beginning) Interactivity (rate, comment, and subscribe) stay viral without even have to go to their site Automate DMCA (Digital Millenium Copyright Act)

process

If You Can’t Beat Them, Buy Them!

$ 1.65 billion

Where the Alliance Starts

VisionCorporate vision: ‘a mental image of the possible and desirable future state of the organization’. (Richard L. Lynch, 2000)

“to organize the world's information and make it universally accessible and useful”

“to provide fast and easy video access and the ability to share videos frequently.”

“delivering access and content to users”

Curiosity

Organizations should keep looking for opportunities to raise their profits and improve their capabilities.

Curiosity (What’s in it for me?)

Expert in computing, communication, and monetizing web content,

Number 1 search engine and 1st most visited website

Capital stability

Billions of view per day

Hundred thousands of new video uploaded everyday

4th most visited website (alexa, 2006)

Communication

Transparency Effective

Communication

Organize

Google’s organization culture: informal, equal, involvement, and empowerment and it has an aversion to bureaucracy

Organizing the alliance structure and procedures can have a huge impact on the longevity and ultimate implementation of the alliance.

Organize

Leadership

The Winning Team

“The team believed in the project and in each other. It was about trust and friendship.”

“The biggest challenge of any startup is to find the right people to build a successful company. You need a team to work well together to make it a reality. It’s the thing you can’t lose sight of. And, have fun along the way.”

Chad Hurley – One of YouTube founders

Compassion

Conclusion

the $ 1.64 billion investment is not only for the technology but for the community

Reference Arrington, M. (2006).

http://techcrunch.com/2006/10/09/google-has-acquired-youtube/

Google. (2010). http://www.google.com/corporate/ Kotelnikov, V. (2007).

http://www.1000ventures.com/business_guide/strategic_alliances_main.html

Morebusiness.com. (2007). http://www.morebusiness.com/running_your_business/businessbits/business-alliances.brc

Solis, B. (2008). Chad Hurley on the Beginning, Rise, Acquisition, and Future of YouTube http://bub.blicio.us/chad-hurley-on-the-beginning-rise-acquisition-and-future-of-youtube/

http://en.wikipedia.org/wiki/YouTube Stone, A. (2006).

http://www.bloggingstocks.com/2006/10/12/how-to-build-the-next-youtube-five-lessons-from-the-google-deal/