Partners for Rural America Meeting

Evanston, WyomingAugust 2014

WRDC One of Four Regional Centers

Regional Rural Development Centers

RRDC Initiatives

Regional Rural Development Centerswork regionally to build national capacity

Initiatives• Workforce Development• Economic Development• Rural Safety and Health

RRDC Joint Projects

NARDeP National Agricultural & Rural Development Policy Center

OVERVIEW• Provides policy makers and others with timely, evidence-

based information on the major issues facing rural areas in the U.S.

NARDeP News, Information, and Policy

Briefs available at nardep.info

RRDC Joint Projects

SETStronger Economies Together

Regional Set Impact Indicators Total States Reporting

Number of newly formed regional planning teams 30 28

Number of organizations engaged in regional planning teams 1,543 28

Number of regional economic development plans developed 16 11

Dollar value of grants and resources leveraged/generated by communities $ 6,816,722.00

10

Phase IV

RRDC Joint Projects

CAPECommunity Assessment and Education to Promote Behavioral Health Planning and Evaluation

About CAPE• Partnership with USDA and Department of

Health and Human Services• Objective is to map and improve community

information sources about community behavioral health

• 10 pilot sites in partnership with land-grant universities around the nation; urban-rural diversity; range of minority representation

CAPE Pilot Communities

CAPE News, Information, and Webinars available at

Healthench.info

RRDC Joint Projects

ReadyCommunityIs a planning process developed in conjunction with FEMA to assist rural areas in preparing for disasters.

About ReadyCommunity• Currently being applied in communities in

eight states• Helps communities from the formation of a

collaborative planning team through to community-wide implementation

ReadyCommunity information available at

srdc.msstate.edu/readycommunity

WRDC Activities

Topical Workshops and Targeted Trainings• Extension Sustainability Summit 2015

• The WRDC will develop and coordinate the event in collaboration with Roslynn Brain, Utah

State University Extension Sustainability Specialist• Location, dates, and planning committee to be determined

• Wildfires in the West Workshop 2015• Regional committee has developed surveys to gauge needs and interest• Plans will proceed after analyzing the survey results

• Community Development Extension Institute 2016• Based on 2014 participant feedback this training will be held every other year• Details to be determined

• Rural Health Workshop 2016• Regional committee has been assembled and is developing an outline for the

event

ImmigrationArticles contributed by Western region Extension scholars

Drought and Wildfire in the WestWith an article by Governors Herbert and Hickenlooper

RuralConnections

Read and download issues at wrdc.usu.edu

Extension’s Role in SustainabilityArticles contributed by Western region Extension scholars

Rethinking Rural summarizes characteristics of the isolation, mass society, and global society eras. It offers guidance to community leaders, policy makers, and scholars seeking ways to address poverty, increasing inequality, and shifting demographics, as well as resource management and conservation issues.

Book Publication

Order from Amazon or Washington State University Press http://wsupress.wsu.edu/order-info.html

BOOK Rethinking Rural

Rural Communities Entering a New Era• Small Town in Isolation• Small Town in Mass Society• Small Town in Global Society

BOOK Rethinking Rural

Rural Community Development in a Global Era• Appropriate and sustainable natural resource

development• Enhance human capacity through people-based

rural development• Create vibrant rural economies through place-

based rural development

WRDC ASAP

Area Sector Analysis Process – ASAP• Awarded USDA Agriculture and Food Research Initiative grant

• The project team’s AFRI grant project will focus on developing and piloting its

ASAP curriculum with Cooperative Extension

• WRDC Support• The Center has provided financial and in-kind support for this project since its

inception when it was called the Community Business Matching Model• WRDC staff continues to support the project and it is now known and

promoted as the Western Rural Development Center ASAP

• ASAP Team• Don Albrecht, Western Rural Development Center• Barbara Andreozzi, Montana State University (Retired)• Buddy Borden, University of Nevada Cooperative Extension• Linda Cox, University of Hawaii Cooperative Extension• Tom Harris, University of Nevada Cooperative Extension• Malieka Landis, University of Nevada Cooperative Extension• Phil Watson, University of Idaho Extension

WRDC ASAP

What is ASAP?• ASAP assists communities in targeted sustainable economic

development by identifying:

• NAICS based on industries

• Community goals and priorities for economic development

• Community assets that will help achieve goals and priorities

• Industry needs and factors that are important for locating

operations in a community

• Industries that are consistent with community goals and assets

WRDC ASAP

The ASAP Framework

WRDC ASAP

ASAP Program Structure• ASAP Team’s primary role is to guide, educate, and motivate• The ASAP Team includes:

• ASAP Facilitator/Coach

• County/Region Coordinator(s)

• County/Region Steering Committee

WRDC ASAP

ASAP Program Structure• 8 Modules

• Each module requires two to three hours to deliver

• Each module has an opening topic presentation and/or results

• Each module has an interactive activity at the conclusion

• Timeline is determined by the Team’s coordinator(s) and steering

committee

WRDC ASAP

ASAP Modules• Economic Development Model

• Three components• What activities have taken place over the last 10 years?

• Sustainable Development• Social, environmental, and economic systems• What is the current sustainability position and how may it change?

• Economic System• Three structural elements in an economy (basic industries, service firms, households)• Know your region (review local data)• Industry clusters

• Identify Goals and Priorities for Economic Development• Community outreach sessions• Pair wise comparison survey

• Asset Mapping and Assessments• Community resources – things with value• Asset assessment survey

• Best Matched Industries• Desirability Index• Compatibility Index

• Strategic Planning and Action• Become familiar with targeted industries

WRDC ASAP

ASAP Examples for Community XYZ

• Identify geographical region

• Identify ASAP coordinator(s)

• Identify steering committee, and size, that represents

a cross section of the community

• Establish program timeline to complete all modules

• Start program modules

WRDC ASAP

Key Deliverables for Community XYZ

• Throughout the program the following deliverables will be produced:• Goals and Priorities for Economic Development

• Asset Inventory

• Best matched industries with index scores

• Detailed desirability and compatibility analysis

• Relocation/expansion factors by NAICS

• Various other data relevant to the study area

WRDC ASAP

Community XYZ DEVELOPMENT GOALS

WRDC ASAP

Community XYZ DEVELOPMENT PRIORITIES

WRDC ASAP

Community XYZ ASSET INVENTORY - ABBREVIATED

• Present and projected:• Availability of land and building space

• Land (developed & underdeveloped)• Availability of infrastructure and services

• Access to all types of transportation• Hi-tech• Water/sewer, etc…

• Business and social indicators• Workforce (education, prevailing wage, etc…)

WRDC ASAP

Community XYZ BEST MATCH INDUSTRIES Desirability and Compatibility by NAICS

WRDC ASAP

Community XYZ BEST MATCH INDUSTRIES Desirability > .6 and Compatibility > .6 by NAICS

WRDC ASAP

Community XYZ BEST MATCH INDUSTRIES - INDEXDesirability > .6 and Compatibility > .6 by NAICS

NAICS4 Description Existing DI CI

1112 Vegetable and Melon Farming 0.7039 0.83782212 Natural Gas Distribution 0.6922 0.60642213 Water, Sewage and Other Systems 0.6249 0.91013112 Grain and Oilseed Milling 0.6136 0.76313113 Sugar and Confectionery Product Manufacturing 0.6155 0.73093251 Basic Chemical Manufacturing 0.6443 0.74453252 Resin, Synthetic Rubber, and Artificial Synthetic Fibers and Filaments Manufacturing 0.7298 0.63423312 Steel Product Manufacturing from Purchased Steel 0.6839 0.85553315 Foundries 0.6768 0.6113322 Cutlery and Handtool Manufacturing 0.6334 0.69063327 Machine Shops; Turned Product; and Screw, Nut, and Bolt Manufacturing 0.6388 0.75133328 Coating, Engraving, Heat Treating, and Allied Activities 0.6261 0.70543331 Agriculture, Construction, and Mining Machinery Manufacturing 0.6682 0.64083336 Engine, Turbine, and Power Transmission Equipment Manufacturing 0.6259 0.74093341 Computer and Peripheral Equipment Manufacturing 0.6312 0.68553343 Audio and Video Equipment Manufacturing 0.6145 0.67473353 Electrical Equipment Manufacturing 0.6930 0.67793359 Other Electrical Equipment and Component Manufacturing 0.6146 0.78883361 Motor Vehicle Manufacturing 0.6786 0.6363363 Motor Vehicle Parts Manufacturing 0.6239 0.66163364 Aerospace Product and Parts Manufacturing 0.6247 0.79223365 Railroad Rolling Stock Manufacturing 0.6063 0.70373391 Medical Equipment and Supplies Manufacturing 0.6154 0.86124431 Electronics and Appliance Stores 0.6320 0.85145179 Other Telecommunications X 0.7121 0.93945239 Other Financial Investment Activities X 0.8277 0.8757

WRDC ASAP

Community XYZ DESIRABILITY ANALYSIS BY NAICS

4-digit NAICS Code

1112

3252

3254

3256

3342

3344

4859

5152

5179

5239

3343

3359

3363

3364

3365

3391

6241

3112

3113

3314

Desirability IndexCompatibility Index

Desirability IndicatorG1.I1 - Every new job generates additional jobs in the communityG1.I2 - New businesses return profits to the communityG1.I3 - New businesses hire locallyG1.I4 - New businesses buy locallyG1.I5 - New businesses increase the average local wageG2.I1 - New businesses do not pollute the waterG2.I2 - New businesses do not release toxic chemicals in the airG2.I3 - New businesses are in compliance with hazardous waste managementG2.I4 - New businesses do not emit greenhouse gasG2.I5 - New businesses do not develop undeveloped landG3.I1 - New businesses increase the local tax baseG3.I2 - New jobs are full-timeG3.I3 - New jobs offer benefits (health and/or retirement)G3.I4 - New jobs provide training programsG3.I5 - New businesses support community activities

Top 10 DI Bottom 10 DI

WRDC ASAP

Community XYZ COMPATIBILITY ANALYSIS BY NAICS – PT1

4-digit NAICS Code

2131

2213

2381

5171

5179

5411

3121

4441

5619

3159

3256

3313

3371

4244

4541

4859

4885

4931

5152

7223

Desirability IndexCompatibility Index

Space requirementLand

Manufacturing spaceWarehouse space

Offi ce spaceRetail space

Asset requirementAvailability of job training programs

Availability of financingLow crime rate

Affordable housingClean air & water

Quality of natural ecosystem*Outdoor recreational opportunities*

Social/cultural opportunities*Shopping opportunities*

Quality of K-12 schooling*Access to university/college

Quality of health care*Quality of public safety services*

TOP 10 CI BOTTOM 10 CI

WRDC ASAP

Community XYZ COMPATIBILITY ANALYSIS BY NAICS – PT2

4-digit NAICS Code

2131

2213

2381

5171

5179

5411

3121

4441

5619

3159

3256

3313

3371

4244

4541

4859

4885

4931

5152

7223

Desirability IndexCompatibility Index

Asset requirementAccess to interstate

Access to package freightAccess to railhead/rail spur

Access to rail freightAccess to passenger air

Access to port/harborAccess to international port

Access to natural gas pipelineAccess to suppliers

Access to customersAccess to 3-phase electric power

Access to fiber optic linesHigh-volume water supply

High-volume wastewater disposalSolid waste disposal

Availability of public transportationPossibility of expansion at site

High-speed internetAvailability of managerial workforce

Availability of skilled workforceAvailability of unskilled workforce

Favorable labor costFavorable workers compensation tax

Favorable business tax rate

TOP 10 CI BOTTOM 10 CI

WRDC ASAP

RELOCATION FACTORS FOR NAICS 5416

N=41 Very Important Important

Access to Customers (one day) 43.6% 23.1%

Availability of High Speed Internet 78.1% 12.2%

Availability of Skilled Labor 29.3% 41.5%

Favorable Local Labor Costs 17.5% 42.5%

Favorable Local Tax Rate 21.9% 48.8%

Quality of Education System 53.7% 26.8%

Availability of Quality Health Care 39.0% 48.8%

Low Crime Rate 39.0% 46.3%

Internet (Sources used to find location info) 75.0% 12.5%

WRDC ASAP

Where ASAP has been delivered

• U.S. Communities– Kingman, AZ– Lander County, NV– Spicer, MN– White Pine County, NV (started)– Monterey County, CA

• Montana Counties– Silver Bow*– Deer Lodge*– Beaverhead– Madison– Granite– Powell

• Colorado River Region– Laughlin, NV– Bullhead City, AZ– Needles, CA– Golden Valley– Mohave Valley

WRDC ASAP

How has ASAP helped with Economic Development?• Increased strategic approaches to economic development efforts• Increased community engagement with economic development

efforts• Better understanding of asset base and how to improve to better

meet industry needs• Formalized economic development organizations including sub-

working committees (ED, Workforce Development, Quality of

Life, etc.)• Development of Master Plans and Economic Development

Strategic Plans (industrial and commercial)• Development of Comprehensive Development Strategies• Industry cluster development

WRDC ASAP

ASAP FAQs• Time Commitment

• Depends on how fast the region moves through the process (6-12 months is average)

• Deliverables• All output tables presented plus additional descriptive data that

will be used in final plan

• Support• Facilitator is the main contact person who will also work with

ASAP program team to produce meaningful deliverables• Facilitator and ASP program team will assist with final

interpretation of results and preparing final strategic action plan

• Cost• Depends on the geographical size of the study area

WRDC ASAP

ASAP Team Contact Information

Tom HarrisUniversity of Nevada, RenoNevada Cooperative ExtensionUniversity Center for Economic Developmentharris@unr.edu775-784-1681

Malieka LandisUniversity of Nevada, RenoNevada Cooperative ExtensionUniversity Center for Economic Developmentmaliekal@unr.edu775-784-1913

Buddy BordenUniversity of Nevada, RenoNevada Cooperative Extensionbordenb@unce.unr.edu775-257-5505

Don AlbrechtWestern Regional Development CenterUtah State Universitydon.albretcht@usu.edu435-797-2798

The Western Rural Development Center is a catalyst for capacity building in the West.

Webwrdc.usu.edu

Twitter @westernrural

Facebook Western Rural Development Centerfacebook.com/westernrural

Connect

ContactDon E. AlbrechtDirectorWestern Rural Development CenterUtah State UniversityT: 435.797.2798E: don.albrecht@usu.edu