PARTNERS

Doncaster Rovers has a rich history that has been built since its foundation in 1879. The club turned professional in 1885, playing home games at the historic Belle Vue, until 2006 when we moved to the Keepmoat Stadium, a ground-breaking £32 million development on the edge of town.

The Keepmoat Stadium is a multi-use venue, used for live sporting activity by Doncaster Rovers FC, Doncaster Rugby League and Doncaster Belles Ladies’ FC as well as hosting major events and concerts. In addition the facility has become a major hub of the business community, with a great number of local companies choosing the stadium as their home. The all-seater stadium holds 15,200 spectators with first class facilities to deliver for all its uses.

In 2008 Doncaster Rovers were promoted to the Championship after defeating Yorkshire rivals Leeds United at Wembley in the League One Play Off Final. More recently Doncaster Rovers have been promoted as Champions from League One in 2013 and recorded further success in the summer of 2017 by bouncing straight back to League One level after a one year stay in League Two.

A RICHHISTORYDobuprhi

MEDIA REACH

263,000 tuned into Doncaster Rovers v Rotherham, 276,000 tuned into Doncaster Rovers v Plymouth, 294,000 watched Doncaster Rovers v Portsmouth and 448,000 watched Doncaster Rovers v Leeds United broadcast live on Sky Sports in 2015.Slight ABC1 Male Bias

As a professional sports club we receive considerable attention from local, national and international media sources. We are regularly selected for live fixtures broadcast on Sky Sports that can typically attract up to 500,000 viewers. In addition Sky Sports’ flagship highlights programmes are viewed by 135,337 people each week, with Channel 5’s own highlights programme commanding viewing figures of 265,600 every week. For the last two season’s the Keepmoat Stadium has hosted the Rugby League Challenge Cup semi-final, showcasing the stadium to a worldwide audience.

National RadioAverage reach of 6,120,000 million listenersBBC Local RadioAverage reach of 220,000 million listeners

National RadioAverage reach of 3,250,000 million listeners

Audience 265,600 (UK) C2DE bias

Audience 64,000 Slight C2DE biasFemale Bias

RADIO

TELEVISION

Source: Kantar Media, BARB, FLData

We have reached new global audiences through our most well known fan Louis Tomlinson from One Direction.

Louis designed of our away shirt for the 2016-17 season and has previously made an appearance for the reserve squad and played in charity games at the stadium.

Louis is a firm friend of the club and has without question put Doncaster Rovers on the global scene.

Fellow fan Jamie McDonnell a professional boxer from Hatfield, Doncaster whocurrently holds the WBA World Bantamweight Title. He is also the former IBF World Bantamweight champion, a title which he won at the Keepmoat Stadium.

INTERNATIONALEXPOSURE

Doncaster Rugby League FC have also recentlyplayed games against international expansion teams such as Toronto Wolfpack and OlympiqueToulouse which have received considerablenational and international attention.

Our social media channels are amongst our principal forms of communication and are growing month on month. Our Facebook page has more than 138,000 likes and Twitter has more than 136,000 followers with significant engagement from our digital fanbase across both platforms. This year our innovative social media activity has gone viral on a number of occasions and has been featured by UK national newspapers.

The official Doncaster Rovers website gets over one million visits per year and we have a full database of more than 38,000 fans. We communicate with fans regularly through e-shots that has a subscription database of 14,000 fans.

Club Doncaster has invested in a brand new CRM (customer relationship management) system to enable direct marketing to segmented data to maximise engagement.

In addition we have more than 6,000 subscribed to our YouTube with views exceeding one million on some video content.

SOCIAL MEDIA,WEB ANDE-MARKETING

6,978 subscribers896,000+ views for Fleetwood video1,596,000+ views forBury video

@drfc_official136,000 followers@doncaster_rlfc7,734 followers

8,679 followers Doncaster Rovers138,000+ likesDoncaster RLFC900+ likes

14,000+ regular data contacts38,000+ full database

We pride ourselves on fan engagement and see ourselves as one of the most progressiveclubs in England. This has been recognised by the Football League after we received the League One Family Club of the Year 2016. We’ve also been awarded the Family Club Excellence Award every year since it’s conception from 2008 until our most recent success in 2017.

We recently introduced a new supporters’ board so fans could play their part in further boosting supporters’ matchday experience. Key issues such as seasonal memberships, match day pricing, kit design and catering are regularly discussed.

One of our main fan engagement initiatives is around kit design. The kit is designed by a fans’ focus group to ensure maximum sales and buy in and has proved immensely popular since it was introduced. Our fan engagement extends to the wider community with activity in over 35 schools throughout the region.

FANENGAGEMENT

IT’S INOURDNA

We aim to increasethe fanbase by25% over the next 18 months

Reach 25% penetration inDoncaster with the DNACard

Access offersalongside national brands

Working inpartnership withBHSF across thenation

Potential for selling thecard on a national levelthrough key partners

Club Doncaster has developed a discount card with a difference. The cards will be available as a bolt-on to season memberships (season tickets) or as a stand alone product giving fans access to a whole host of benefits connected both with the club and national high street brands such as House of Fraser and Pizza Express.

It will provide a platform for our local partners to access a new market as well as stay in touch with the core brand of football and rugby in Doncaster.

Organisations will be able to introduce flash sales as well as have generic offers to a closed group of members.

IT’S IN OUR DNA

VALUE THROUGH PARTNERSHIPS

We are committed to forging long lasting mutually beneficial partnerships with the business community in Doncaster and beyond.

Our exciting Partnership model gives you the opportunity to get involved with the club to the level that you want, allowing you to shape the way that you make our creative marketing and advertising opportunities work in your best interests.

There are five distinctive levels at which you can become an official partner of the club:

- Platinum +- Platinum- Gold- Silver- Bronze

For more information about what isincluded at each level of partnership, e-mail commercial@clubdoncaster.co.ukor call 01302 764665 to speak to a member of the Commercial team.

PARTNERSHIPS Description Bronze Silver Gold Platinum Platinum +

Package Value * £2,500 £6,000 £11,500 £28,000 POA Shirt Sponsorship ✘ ✘ ✘ ✘ ✔

Stand Naming Rights ✘ ✘ ✘ ✔ ✘

Exclusivity within sector ✘ ✘ ✘ ✘ ✔

Perimeter Board (TV) ✘ ✔ ✔ ✔ ✔

Big Screen ✘ ✘ 10 game package Full Season Full SeasonConcourse TV ✘ ✘ ✔ ✔ ✔

Match Tickets 10 Match Tickets 20 Match Tickets 30 Match Tickets 50 Match Tickets 75 Match Tickets Corporate Hospitality 6 places per season 10 places per season 20 places per season Match Sponsorship 2 Match SponsorshipsNetworking Event 4 per annum 4 per annum 4 per annum 4 per annum 4 per annumPartner Evenings ✘ ✘ ✔ ✔ ✔

Programme ✘ ✘ 1 Advertorial 5 Advertorials Every Match CoverageWebsite Spotlight Story Spotlight Story Spotlight Story and Spotlight Story + Spotlight Story + 2 month carousel 3 month carousel + 12 month carousel + partners bar partners bar CRM E-Shot inclusion Quarterly within Club Quarterly within Club 6 per year 6 per year 12 per yearUse of Club logos ✔ ✔ ✔ ✔ ✔

Dons Season Tickets 2 2 2 2 2Dons Perimeter Board ✔ ✔ ✔ ✔ ✔

Dons Match Sponsor ✘ ✘ ✘ ✔ ✔

Programme Partners Page ✔ ✔ ✔ ✔ ✔

Perimeter Board (Crowd / None TV) ✔ ✔ ✔ ✔ ✔

Business Club Presence ✔ ✔ ✔ ✔ ✔

Priority Tickets ✔ ✔ ✔ ✔ ✔

Official Signed Merchandise 1 Non Framed Shirt 2 Non Framed Shirts 1 Framed Shirt + 2 Framed Shirts + 5 Framed Shirts + Signed Ball Signed Ball Signed Ball Club Account Management ✔ ✔ ✔ ✔ ✔

Club Doncaster DNA Card 10 10 20 20 50Lead product e-shot ✘ ✘ ✔ ✔ ✔

Inclusion in the product pack ✔ ✔ ✔ ✔ ✔

Legends Club ✘ 2 Seats 2 Seats 4 Seats 4 Seats Bolt on Products Private Box £10,000 £10,000 £10,000 £10,000 £10,000Dons Shirt Sponsorship £5,000 £5,000 £5,000 £5,000 £5,000Foundation Project Support Bespoke Bespoke Bespoke Bespoke Bespoke

* All prices are subject to VAT

DONCASTER ROVERS | DONCASTER RUGBY LEAGUE | CLUB DONCASTER SPORTS COLLEGE | CLUB DONCASTER ACADEMY | CONFERENCES | ENTERPRISE ZONEBox Office: 01302 762576 | Commercial: 01302 764665 | Sports College: 01302 764663 | Conference & Events: 01302 762592