Partnering with YoPro

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YoPro Global | YoPro Local | Events for Young Professionals PARTNERING WITH YOPRO

Transcript of Partnering with YoPro

1. YoPro Global | YoPro Local | Events for Young Professionals PARTNERING WITH YOPRO 2. YoPro global was started out of a need for aspirational and driven young professionals to meet, network and build a community around themselves for development and advancement. YoPros members, called yopros are young professionals who recognize the value of networking and personal development in their careers, and take the opportunities YoPro provides to advance themselves. YoPro is a global brand and registered trademark that is available for licensing in cities and countries that values the development of their youth, working population and society. YOPRO GLOBAL 3. INSIDE A YOPRO NETWORKING EVENT 4. 2007- YoPros Founder launched GenNow, an internal group for employees of American Airlines 2007- European Young Professionals London established with YoPros co-founder, Ronny Ellefsen 2009- Having relocated to Ireland, YoPros Founder met with European Young Professionals Londons Founders and launched EYP Dublin, a networking group for young professionals in Dublin 2010- YoPros Founder collaborates and launches EYP Barcelona 2011- YoPro hits 10,000 followers on Facebook in 4 cities: Dublin, London, Barcelona and Bangkok 2011- YoPros Founder combines all EYP brands under EYP Global November 2011- Market research points to a need to establish a new global brand. European Young Professionals was not global and inclusive. YoPro Global tested highest amongst an international focus groups participants 2012- YoPros Founder leaves 16-year career with American Airlines and relocates to San Francisco, CA to learn about Technology companies. YOPRO GLOBALS HISTORY 5. March 2012- YoPro Registered in USA with CEO Dr. Ty Richardson, Ronny Ellefsen (CCO) and Drew Morrison (CFO) March 2013- YoPro launches it first version of www.yoproglobal.org, Drew Morrison leaves his position but remains a shareholder in YoPro Global 2014- YoPro launches its third version of www.yoproglobal.org and develops The Community Project, YoPros five-year expansion plan April 2014- Brett Torina is added to YoPro Global as Director of Global Communities inline with the Community Project July 2014- YoPros CEO and Director of Communities relocate to Trinidad and Tobago to launch its first in 75 communities August 2014- YoProT&T Launches at Aria with local icons supporting the networking event November 2014- YoPro introduces Seminars and Workshops in Trinidad and Tobago December 2014- Events for Young Professionals Trinidad established as a company in Trinidad and Tobago with the License to operate YoPro in the twin-island. YOPRO GLOBALS HISTORY 6. YOPROS FOUNDERS PREPARING TO PITCH YOPRO FOR INVESTMENT IN CALIFORNIA 7. YoPros vision is to be the single global resource for a diverse group of likeminded, aspirational young professionals, providing development, support and opportunities to its members and the wider community. YoPros principles are simple: Community Support Growth Fun Respecting Diversity These principles guide everything that is developed as part of the YoPro brand. YOPRO GLOBALS VISION 8. YOPROS FOUNDERS PRESENT YOPRO IN NEW YORK 9. YoPro is a registered trademark of EYP Global. As a registered trademark, YoPro is marketed as a global brand. With five locations identified as EYP Global Hubs, the YoPro brand is licensed to qualified individuals and organizations demonstrating their understanding of, and ability to grow the local and global community by adding value and following the YoPro model. www.yoproglobal.org is 100% owned and operated by EYP Global. While physical communities are the only aspect of the organizations that is licensed, EYP Global maintains and manages the global online network. EYP Global maintains a very rigid guide to the use of the YoPro brand, and the products and services offered by organizations representing the brand. To learn more about Licensing the YoPro brand, contact [email protected]. YOPRO GLOBALS MODEL 10. TESTING YOPRO IN SAN FRANCISCO, CA WITH MATCH.COM FOUNDER 11. The social network, www.yoproglobal.org is comprised of tools for members to use as they develop and advance their careers. Dashboard Members can see the activity that pertains directly to their interests, as well as get updates and reminders about activity they have initiated Library This section provides members with content in a variety of formats for them to develop themselves and improve their employability Marketplace Here members can purchase items at a discounted rate to help them start life as a young professional. WWW.YOPROGLOBAL.ORG 12. Homepage/ Community Page Each members homepage is their community page. This page is managed by the Licensee or EYPs General Manager in that city. It provides local content and relevant information in that market Members can select other Communities to check out Members can also Go Global to engage view content across all communities. This is the default for locations without a community page. The Career Center The career center is where members can search jobs and use various resources for professional development including personality assessments and recruitment advice. Events This area shows local YoPro and non-YoPro events in the local community. WWW.YOPROGLOBAL.ORG 13. A PROPOSED RENDERING OF THE NEW WWW.YOPROGLOBAL.ORG 14. ONLINE YOPRO MEMBERSHIP Membership to YoPros online website will cost $7.88 USD per month for access however, users will be able to obtain free membership by referring people into the network each month ONLINE ORGANIZATIONAL MEMBERSHIP To access young professionals in the network, organizations will also have to pay a membership fee to be part of the YoPro online community ONLINE ADVERTISING Organizations that are members of YoPro will be able to upload advertising content through a self-service portal designed to automate the process CONTENT (VIDEO, ARTICLES, BLOGS) Content can be uploaded by individuals and by organizations in the YoPro Library for a fee. This content is then accessible by the entire community. YOPRO GLOBALS ONLINE PRODUCTS 15. EVENT LISTING Members of the YoPro community can upload their own events to the YoPro calendar for a fee. These events can also be managed using the application on www.yoproglobal.org JOB LISTINGS Organizations that are members of YoPro can list jobs and participate in the YoPro Career Center, as they seek to recruit new talent Publications To recognize accomplished young professionals, YoPro plans to issue lists including Top 40 Young Professionals; Top 10 Companies for Young Professionals, Top 10 Cities for Young Professionals to live in, etc. SPECIAL EVENTS YoPro plans to host international award functions and getaways for young professionals annually in various community locations. YOPRO GLOBALS OTHER PRODUCTS 16. YOPRO RECOGNIZED IN LOCAL MEDIA 17. DISCUSSION OVER DRINKS Used as a forum to discuss ideas, test products or gain feedback, this is an informal forum YoPro uses to interact with members and guests NETWORKING Themed events, these networking sessions are the cornerstone of YoPros value proposition. At networking events, YoPro uses facilitated networking and hosts to engage members and ensure value is identified THE YOPRO XPERIENCE Combining Networking and Workshops, the YoPro Xperience engages a speaker or facilitator and asks members to use the knowledge imparted, to conduct an activity that involves one or more people in a group SEMINARS & WORKSHOPS These interactive day-long events focus on imparting knowledge to a group of professionals around personal development and usually target corporates. YOPRO GLOBALS COMMUNITY PRODUCTS 18. OPPORTUNITY FAIRS Opportunity Fairs are a take on Career Fairs, redesigned to include an experience. Jobs, entrepreneurial resources and academic programs are combined with Lifes needs (like a bank account) and with the help of a Guide cohorts of 10 are encouraged to bond as they find opportunities THE INFLUENCER NEWSLETTER YoPros voice in the community. This is how YoPro shares whats happening each month to members and influencers V.Y.P. MEMBERSHIP Combining online membership and community Add-Ons, Valuable Young Professional (VYP) membership includes benefits like discounts on purchasing event tickets, access to YoPro G.R.O.W. and various other special benefits. Revenue for this product is attributed to the community, not Global OUTPLACEMENT SERVICES YoPro is able to package three months of seminars, workshops and opportunity fairs for people impacted by layoffs and redundancies. Outplacement services are packaged with YoPro membership, to companies for transitioning employees. YOPRO GLOBALS COMMUNITY PRODUCTS 19. YOPRO PUBLICATIONS To recognize accomplished young professionals, YoPro plans to issue lists locally, including Top 40 Young Professionals; Top 10 Companies for Young Professionals, Top 10 Cities for Young Professionals to live in, etc. YOPRO GAIN REAL ON-THE-JOB WORK EXPERIENCE(G.R.O.W.) This product extracts the best of the best in the YoPro Community. All V.Y.P. members, this running list are provided access to work opportunities with icons in their field when they have short projects; as well as programs offered by entities like the U.S. Embassy. YOPRO HOUSE (COMING SOON) YoPro House is a concept that, in specific locations, offers members a clubhouse where they can access the resources they would have on the website. Designed as a co-working space, there are parts of the House that can be leased for an event, a Kitchen Restaurant and Bar to enjoy food and drinks and other amenities exclusively for members of YoPro. YOPRO GLOBALS COMMUNITY PRODUCTS 20. A SPIRITED (EYP) EVENT IN BARCELONA 21. YoPro Active Communities YoPro Inactive Communities YoPro Planned Communities 2015-2016 Trinidad & Tobago London Kingston, Jamaica Dublin Barbados Bangkok Nassau, Bahamas Barcelona Paris, France San Francisco YOPRO GLOBALS LOCATIONS CURRENT 22. EYP DUBLIN DOES 1920S THROWBACK 23. Dr. Ty Richardson Founder & Chief Executive Officer Mr. Brett Torina, Director of Global Communities EYP Trinidad & Tobagos Board of Directors Intern Assistant Ms. Kristina Valter, Project Manager (web development) Mr. Alpay Beler Contract Developer Mr. Ronny Ellefsen, Chief Creative Officer Intern Assistant EYP Global EYP Local (Example: Trinidad & Tobago) Board Members Paid Staff Licensee Volunteer Committee EYP GLOBALS TEAM 24. YOPROS FIRST SEMINAR IN TRINIDAD AND TOBAGO 25. YOPRO GLOBAL'S PROJECTED FINANCIALS YEAR-END 2015 Particulars USD Income Expenses Starting Capital $18,000 EYP Trinidad Year-End 2014 -$13,500 Est. EYP Trinidad Year-End 2015 +$23,000 Est. Licenses Sold (2) in 2015 +$30,000 Start-Up Training Expenses (3) -$8,000 Marketing Investment -$6,500 Website Development -$15,000 Est. Balance Year-End 2015 $10,000 26. YOPROS DIRECTORS PROMOTING YOPROS ACTIVITIES ON TELEVISION 27. YoPro T&T, (also known as YoProTT) was the first community established outside of the United States under the YoPro brand. Trinidad and Tobago was selected as the first international YoPro community based on YoPros founder, Dr. Ty Richardson having been born in the Republic. Shortly after launching the community, Dr. Richardson and Mr. Torina quickly realized the model developed for YoPro did not cater to the needs of the developing world, and thus, decided to extend their stay in Trinidad and Tobago to build a better YoPro that can be readily adopted in developing nations. Based on this, a new YoPro website was conceived and products and services added to the menu of YoPro offerings to cater to the development of developing nations citizens. YoProTT is the Flagship Community for YoPro in the Caribbean, Central and Latin America and is currently operated as part of the EYP Global group of companies. EYP Trinidad is the operating company for YoPro in Trinidad and Tobago. ABOUT YOPRO T&T (YOPROTT) 28. YOPRO T&T HISTORY EYP launched YoPro in Trinidad and Tobago on August 28th 2014. This was the first networking event for the brand in the twin-island nation. In November, 2014, YoProT&T successfully launched its first seminar entitled The Art of Conversation. Events for Young Professionals Trinidad was registered as a non-profit organization on December 14th 2014 to operate the brand in Trinidad and Tobago Four of the committee members who supported the start-up of YoPro in Trinidad and Tobago were invited to become board members, along with YoPro Founder and CEO, and YoPros Director of International Communities and a seventh board member selected for her support for YoPro. As of March 2015, Events for Young Professionals Trinidad has six of its 14 board members assigned; and a robust committee of 13 volunteers who execute events 29. YOPRO HOSTS A CHRISTMAS MARKET SPECIAL EVENT 30. Upon entering the Trinidad and Tobago market, YoPros leaders identified eight (8) products for this marketplace: Networking Events, August 2014 The Influencer Newsletter, October 2014 Seminars and Workshops, November 2014 Opportunity Fairs, May 2015 YoPro G.R.O.W., June 2015 YoPro V.Y.P. Membership, July 2015 YoPro Publications, August 2015 YoPro House, 4Q15. YOPROTTS PRODUCTS 31. YOPRO INTEGRATES INTO LOCAL CULTURE IN TRINIDAD AND TOBAGO 32. YoProTTs team is currently a work-in-progress and updates can be found at YoProTTs Team website: www.yoproand.me YOPROSTTS TEAM YoProTTs Board of Directors YoProTTs Committee Members 33. Statistic Data Total Number of Followers (Facebook) 1157 Growth over the period (1st Quarter) 26% (8% month over month) Total # page views on www.yoproglobal.org/TT 782 (March 2015) Bounce rate on www.yoproglobal.org/TT 3% Newsletter distribution in March 829 recipients Growth of Newsletter distribution over the period 286% Open rate of the Newsletter over the period 26% % of Facebook Followers are Male 36% % of Facebook Followers are Female 63% Largest segment: 24-34 year old Women 34% % Said Yes to: Did the Event Meet Your Expectation? 95% Score out of 4.0, How Satisfied are you with YoProTT? 3.5 YOPROTTS 1Q15 DATA 34. YOPRO CEO DISTRIBUTING FUNDS TO LOCAL CHARITY AFTER AN EYP EVENT 35. Particulars 1Q15 (TTD) Total number of events (excluding newsletters) 5 Total number of paying attendees to events 267 Total revenue generated this period $78,712 TTD Largest revenue source for events: Sponsorship 39% Second largest revenue source for events: Advanced Tickets 27% Total event expenses for the period $71,577 Total event expenses as a % of revenue 91% Net Revenue for the period $7,136 YOPROTTS FINANCIALS 36. YOPRO AT CHUCK-E-CHEESE FOR A NETWORKING EXPERIENCE 37. YoPros approach toward the execution of its mission is to partner with organizations and brands that provide value to yopros locally and globally. Partnership opportunities can be both local or global, and can be made in cash or in-kind. The value received for partnering with YoPro is customized to each partnership and includes a host of visual and integrated approaches designed to engage our members and their guests with your brand, based on the experience. OPPORTUNITIES WITH YOPROTT 38. ENGAGING BRANDS IN THE YOPRO EXPERIENCE 39. Global opportunities to partner with YoPro Global include: Website development Marketing collateral (YoPro merchandise; YoPro membership cards and YoPro marketing materials: videos, commercials) Market-entry support locally in a location YoPro intends to launch Travel and accommodation support for YoPros expansion team in locations around the world Contacts that can assist with providing support, resources and content for YoPros events, launches and expansion. GLOBAL OPPORTUNITIES 40. YOPROS NETWORKING OVER BRUNCH 41. Cash opportunities to partner with YoPro locally include: LOCAL CASH OPPORTUNITIES Product Cash Partnership Starting from Organizational (includes all events and activities/experiences) $350,000 (TTD) annually Committee/ Volunteers (wearing branded t-shirts and promo material) $125,000 (TTD) annually Networking Experiences $10,000 (TTD) per event Seminars and Trainings $25,000 (TTD) per event Opportunity Fairs $35,000 (TTD) per event YoPro G.R.O.W. $1,500 (TTD) per experience YoPro Publications $25,000 (TTD) per publication Influencer Newsletter $5,000 (TTD) per issue 42. YOPROS LEADERSHIP WITH THE PRIME MINISTER OF TRINIDAD AND TOBAGO 43. Standard product/in-kind partnership opportunities include: Special product/in-kind partnership opportunities include: LOCAL IN-KIND OPPORTUNITIES Item For Venue All Events Food/ Bar/ Beverages All Events Speakers All Events Marketing/ Media Support All Events and Organizations Item For Magazine Printing Support/Editing Publications Curriculum development & Facilitation Seminars/Workshops/Opportunity Fairs Special Projects/Programs YoPro G.R.O.W. Advertisers The Influencer Newsletter 44. YOPRO MEMBERS ARE ACTIVELY ENGAGED IN THE COMMUNITY 45. YoPro partnership opportunities include three core aspects: Visual recognition of the partners brand. This includes: A co-branded media wall Co-branded digital photos uploaded to social media Promotion of the partners brand on YoPros social media Engagement with the partners brand which includes: Co-facilitation at seminars and workshops The partners brand used as a case study for workshops or the networking experience Use of the partners facility, product or service to experience networking Measured results in tandem with the expectations of the partner An interview prior to the partnership to agree on expectations Implementation of the YoPro Guarantee based on the circumstances. RETURN ON YOUR INVESTMENT (R.O.I.) 46. INFLUENCERS SUPPORTING THE LAUNCH OF YOPRO IN TRINIDAD 47. The YoPro Guarantee is simple. If the total number of leads agreed on prior to the event is not reached by the partner, EYP will offer the partner up to two (2) additional, but different event experiences at no cost, for the partner to achieve the agreed number of leads. If following three (3) events, the agreed number of leads are not achieved, YoPro no longer bears the responsibility for achieving those leads. THE YOPRO GUARANTEE 48. YOPRO RECOGNIZED MORE IN THE LOCAL MEDIA 49. Contact us at: [email protected] [email protected] 1-868-362-3945 www.eypglobal.org LIKE WHAT YOU SEE 50. THE TEAM AT YOPROTT