Fundraising from Corporations

Options for NGOs

Presented by Anup Tiwari @ RA-VSO Workshop, Nepal, July 2009

Unrestricted Donations

Corporate General Contributions

Restricted Donations

Identified Project Funding

Capital grants

Corpus Funds

Brand Associations

Sponsorships Cause Related Marketing Customer Fundraising

CRM Motives

CEO involved in your NGO

Brand Building for Company

Increase in sales

Feel for the cause

Brand Synergy

CRM

In-flight Envelopes

Affinity Cards

ATM Fundraising

Rounding of Bill

Co-branded Mailers

Co-branded merchandise

Employee Contributions

Employee Giving/Payroll Giving Matching grant by Employer

Involving Corporate Employees to Raise Funds

Working interestingly with the captive audience

Presented at Resource Alliance Workshop for VSO; Nepal 2009

Milestones on the way

Catching attention-splashes

Building awareness

Involvement

Ambassadors

Time

Level

of

Co

mm

itm

en

t

Catching attention-splashes Street plays of beneficiaries

Raddi (junk collection) drive

Product stalls

One rupee collection drive

Events/Contests with employees’ (kids)

….splashes

Late fine for cause

Song requests for cause

Wishing well

Cause table in cafeteria

Building awareness

Annual event properties with corporate employees

• quiz, cricket, football, golf

• corporate citizen awards

• talk-show

• essay competition

Involvement

Scholarships

Social tourism

Donate and sell a skill

Pay Roll Giving

Ambassadors

Think tank committees structure

Advocates inside & outside the company

Controlled media exposure

Start engaging with employees

This investment pays back