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…Partner/Account/Employee Relationship...
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OUR OBJECTIVE Utilizing decades of successful experience driving market growth, CMW Market Results will turn your business planning into business doing with scalable and quantifiable services that: • Increase your market presence via results-driven market strategies • Convert your contacts into clients with ROI-producing business events • Re-energize your existing relationships by implementing a sharper customer focus CHRISTINE M. WHITE MARKET SOLUTIONS ARCHITECT www.CMWMarketResults.com OUR SERVICE EXPERTISE • Business Intelligence & Market Analysis • CRM & Channel Strategy Development • Global Team Leadership • Multi-Partner Relationship Management • Business Event Development • Growth (Change) Management • Metric-Based Sales Acceleration • Process & Performance Integration • Strategic Program Planning & Marketing • EQ and VoC Training/Workshops • Quality Systems Implementation • Traditional Marketing / Media Development • X-Functional Account/Project Management • Account P&L and Contractual Management • Metric-Based Communications Assessment OUR CLIENT-FOCUSED SUCCESSES PLEASE SEE WEBSITE AND LINKEDIN FOR DETAILS, TESIMONIALS AND MORE METRIC-BASED SUCCESSES TIE PERFORMANCE AND PROFITABILITY TO YOUR MARKET STRATEGY As a business entrepreneur, I’ve built and sustained solid, long-term relationships by providing strategic direction, management and leadership for marketing communications and project management clients, gaining a consistent reputation for exceeding expectations in delivering solution-based services, including: …Process & Performance Implementation • Overhauled and executed annual week-long global employee engagement communications program for Fortune 50 manufacturing client. Program implemented simultaneously to more than 130,000 employee participants at +1000 locations worldwide, in 28 languages, on time and within 40%-reduced budget. Leadership survey ranked involvement at 70%-95%, with highest scores for “quality of meetings,” “support” and “engagement satisfaction.” Attained program’s first- ever featured Forbes article . • Developed and coordinated Customer Relationship Management (CRM) and Marketing Automation (MA) Assessment and processes for manufacturing client during a company and market territory expansion. Produced CRM platform optimization and streamlined training and processes that delivered significantly greater and more qualified leads; enhanced internal/external MA communications; and expanded activity monitoring and performance. Contributed to successful business restructuring that nearly tripled revenues and increased EBITDA by 5x. …Partner/Account/Employee Relationship Management • Pioneered an internal communications assessment that resulted in +8-year, first- of-its-kind contract with a public energy utility client. Ongoing services included multi-divisional marketing strategy, collateral development, program launches, annual reports, focus group leadership, etc. During client relationship, consulted for several RFPs and regulatory tariff changes and assisted in the acquisition of several successful, multi-million-dollar accounts, the retention of a top 10% annual sales customer, and “Preferred Vendor” status for a Fortune 50 customer. www.CMWMarketResults.com (407) 394-7444 [email protected]
Transcript of …Partner/Account/Employee Relationship...
OUR OBJECTIVE
Utilizing decades of successful experience driving market growth, CMW Market Results will turn your business planning into business doing with scalable and quantifiable services that:
• Increase your market presence via results-driven market strategies
• Convert your contacts into clients with ROI-producing business events
• Re-energize your existing relationships by implementing a sharper customer focus
CHRISTINE M. WHITEMARKET SOLUTIONS ARCHITECT
www.CMWMarketResults.com
OUR SERVICE EXPERTISE
• Business Intelligence & Market Analysis
• CRM & Channel Strategy Development
• Global Team Leadership
• Multi-Partner Relationship Management
• Business Event Development
• Growth (Change) Management
• Metric-Based Sales Acceleration
• Process & Performance Integration
• Strategic Program Planning & Marketing
• EQ and VoC Training/Workshops
• Quality Systems Implementation
• Traditional Marketing / Media Development
• X-Functional Account/Project Management
• Account P&L and Contractual Management
• Metric-Based Communications Assessment
OUR CLIENT-FOCUSED SUCCESSES
PLEASE SEE WEBSITE AND LINKEDIN FOR DETAILS, TESIMONIALS AND MORE METRIC-BASED SUCCESSES
TIE PERFORMANCE AND PROFITABILITY TO YOUR MARKET STRATEGY
As a business entrepreneur, I’ve built and sustained solid, long-term relationships by providing strategic direction, management and leadership for marketing communications and project management clients, gaining a consistent reputation for exceeding expectations in delivering solution-based services, including:
…Process & Performance Implementation
• Overhauled and executed annual week-long global employee engagement communications program for Fortune 50 manufacturing client. Program implemented simultaneously to more than 130,000 employee participants at +1000 locations worldwide, in 28 languages, on time and within 40%-reduced budget. Leadership survey ranked involvement at 70%-95%, with highest scores for “quality of meetings,” “support” and “engagement satisfaction.” Attained program’s first-ever featured Forbes article.
• Developed and coordinated Customer Relationship Management (CRM) and Marketing Automation (MA) Assessment and processes for manufacturing client during a company and market territory expansion. Produced CRM platform optimization and streamlined training and processes that delivered significantly greater and more qualified leads; enhanced internal/external MA communications; and expanded activity monitoring and performance. Contributed to successful business restructuring that nearly tripled revenues and increased EBITDA by 5x.
…Partner/Account/Employee Relationship Management
• Pioneered an internal communications assessment that resulted in +8-year, first-of-its-kind contract with a public energy utility client. Ongoing services included multi-divisional marketing strategy, collateral development, program launches, annual reports, focus group leadership, etc. During client relationship, consulted for several RFPs and regulatory tariff changes and assisted in the acquisition of several successful, multi-million-dollar accounts, the retention of a top 10% annual sales customer, and “Preferred Vendor” status for a Fortune 50 customer.
www.CMWMarketResults.com (407) 394-7444 [email protected]
OUR EXPERIENCE, continued
PLEASE SEE WEBSITE AND LINKEDIN FOR DETAILS, TESIMONIALS AND MORE METRIC-BASED SUCCESSES
…Business/Program Development
• Designed and executed +75 executive-level, ROI-producing business events as chief architect of new business development programs for several clients in health care IT and manufacturing industries. Achieved event ROIs ranging from 400% to +8000% (metric documentation available) and generated new revenue opportunities from 30-60% of attendees within 4-12 months. Consistently rated “top industry conferences” by attendees.
• Revitalized post-9/11 vacation property management company that had suffered significant tourism and revenue losses and generated a profitable 79% annual occupancy rate while increasing units under management by 25%. Subsequently orchestrated the company’s marketing and sale within 3 years and at a 23% profit.
• Achieved ~40% increase in sponsorships for health care software company’s partner-paid symposium.
• Initiated new vendor partner lead program for health care systems client that exceeded program’s target by nearly 15% within first third of program development’s allotted timeframe.
…Strategic Communications
• Drove strategic marketing communications planning and execution for health care IT provider during +7-year relationship. Successfully launched new programs/service offerings that “exceeded all expectations”, “furthered the market position and sales potential of the company” and generated “better than anticipated ROIs” (per client).
• Introduced and executed new and/or improved strategic market programs during +15-year relationship with Fortune 500 manufacturing client, including: multiple global channel partner and employee communications and training programs; global Customer Data (CD) and Master Data Management (MDM) governance and sales territory Customer Relationship Management (CRM) processes. Authored organizational policies, guidelines and processes - on time and within budget -achieving world-wide acceptance and adoption that improved cross-functional business productivity, reduced data risks and created more secure protections for applicable systems.
COMMUNITY LEADERSHIP
Central Florida Christian Chamber of Commerce • Member (since 2017)
Patina Solutions • Contracted Professional (since 2013)
Quest, Inc. • Wine Quest Committee Appointee (2014-2017) Personally solicited publicity and auction donations valued at nearly 10% of total revenue in initial fundraising year.
ACMP® Association of Change Management Professionals • Member / Marketing Contractor (2013-2015) Influenced guidelines, created materials for 2014 launch of cornerstone Standards, Certification and Accreditation programs.
Holy Family Catholic Church, Orlando, FL • Video Production/Direction; CCTN Broadcast Crew (since 2012) Produced, negotiated funding for, wrote and directed five videos supporting 2012-13 Catholic “Year of Faith” initiative (http://www.mohf.org/YrFaith.htm).
City Council, Mequon, WI • Council Representative (1996-1999) Served as one of 8 elected Aldermen of the geographically fourth largest city in Wisconsin.
EDUCATION
JD • MARQUETTE UNIVERSITY LAW SCHOOL • MILWAUKEE, WIWisconsin State Bar licensed (inactive) “Attorney in Good Standing”
BS • RIPON COLLEGE • RIPON, WICum Laude double major in Economics and English
CHRISTINE M. WHITEMARKET SOLUTIONS ARCHITECT
www.CMWMarketResults.com
www.CMWMarketResults.com (407) 394-7444 [email protected]
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Executing Market Strategy: Produce. Achieve. Measure.
Ads, Promos & Traditional Messaging • • • • • • • •
Brand Enhancement • • • •
Content Writing & Editing • • • • • • • •
Marketing/Communications Plans • • • • • • •
Business Intel & Market Trend Analysis • • • • • •
Metric-Based Sales Acceleration • • • •
Demand Generation • • • • • •
Thought Leadership Positioning • • • • • •
Creating ROI-Producing Business Events: Connect. Engage. Excite.
Business Presentations • • • • • • • •
Executive Events & Trade Shows • • • •
Provider/Partner Engagement Mgmt • • • • • • • •
Sharpening Customer Focus: B2B + E2E = Y2Y
Employee VoC Training/Workshops • • • •
Communications Assessments • • • • •
Int'l & Cross-Functional Team Lead • • •
Cultural & Op. Excellence Programs • • • • •
CRM/MA Implementation • • •
Account/Employee Relationship Mgmt • • • • • • • •
DiscoverDestination
Values
DevelopExpectation
Focus
DeliverPerformance
Results
Speaking personally . . .
I believe in…
Continuous Learning
• Knowledge isn’t wisdom…but it can get you there.
A Positive Attitude
• Every day presents new opportunities to create, thrive, grow.
Trust
• Integrity and accountability are vital to building and sustaining relationships and delivering exceptional results.
Gratitude
• “If the only prayer you said in your whole life was ‘thank you,’ that would suffice.” ~ Meister Eckhart
Intangibles: High energy, dedicated, curious, very fast adapter with a positive, can-do attitude and great sense of humor.
Other Interests: Reading, traveling, volunteering, good wine.
Favorite Quotes: "We make a living by what we get, but we make a life by what we give.“ ~ Winston Churchill
“The most important persuasion tool we have in our entire arsenal is integrity.” ~ Zig Ziglar
Tie Performance and Profitability to Your Market StrategyI provide exceptional strategic leadership and hands-on, expectations-driven outcomes in multi-disciplined business environments.
Analytical and creative, I offer fast-adapting technical expertise and team lead/business development experience that integrates cross-functional objectives within diverse cultures.
Relationship- and results-focused in both independent and collaborative environments, my ability to discover, develop and deliver will drive operational efficiencies, improve market alliances, expand competitive advantage and accelerate profitable revenue growth.
Experience at a Glance
CHRISTINE M. WHITE
www.CMWMarketResults.com (407) 394-7444 [email protected]
