Partner with AnnieMac Home Mortgage

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WHY PARTNER WITH ANNIEMAC? Because your production will DOUBLE within 12 to 18 months. Yes, it really is that simple.

Transcript of Partner with AnnieMac Home Mortgage

Page 1: Partner with AnnieMac Home Mortgage

WHY PARTNER WITH

ANNIEMAC?Because your production will

DOUBLE within 12 to 18 months. Yes, it really is that simple.

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BENEFITS OF PARTNERING WITH ANNIEMAC:• Tools to cultivate and keep Realtor partners.

• Range of products/customer service for your clients.

• Logistical support for your branch.

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REALTOR PARTNERS• You depend on Realtor partners for referrals.

• We give you the tools to cultivate and keep Realtor partners.

• Your referrals increase and your production doubles.

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FOR REALTORSThe Fastest-Growing Realtor Productivity Platform in the Country

• Includes Fortune 500-level sales coaching.• Everything we offer is recorded, archived and available 24 hours a day. • Never any cost, upgrade or solicitation of any kind.

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FOR REALTORSThe Fastest-Growing Realtor Productivity Platform in the Country

• Business planning and accountability • Shark feeding •Real estate staging and customer first designations • Dedicated concierge for agents’ use with their clients • National flagship brokerage program • Brokerage-level digital recruitment strategy

• Repeat and referral “customer loyalty” CRM• “Worxshops” with best-selling business and personal development coaches Floyd Wickman and Richard Flint• Making social media work for you

And much more …

More than 25 valuable benefits in our “bundle”

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FOR REALTORSHomebuyer Privileges Discount ProgramLeverages buying power of new homeowners to negotiate discounts from top merchants nationwide.

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FOR REALTORS• No-cost Websites for Realtors, along with unlimited supply of single property listings sites.

• Status updates to Realtors on pipeline loans that they can pass along to clients.

Technical support for Realtor partners:

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FOR REALTORS

• Shows the Realtor the entire loan pipeline, loan status updates, etc.

• Status updates are filtered and safe. We control the message.

• Allows Realtors to easily communicate with loan originators (dial, email, text, push notifications).

• Push notifications deliver CRM campaigns directly to the Realtor’s phone (special offers, referral requests, happy hours, etc).

• Works with Android and iPhone.

Easy mortgage apps keep Realtors informed, move the process along

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FOR BUILDERS

• Handles marketing and social media efforts for new developments and custom home build.

• Specifically markets project through multiple MLS’s, increases Realtor and consumer awareness of project.

When We Link Builders With Realtors, Everyone Wins.

ANNIEMAC LINX BUILDER/DEVELOPER MARKETING PLATFORM... A CHAIN OF SUCCESS

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LOAN PRODUCTSWide range of products and limited overlays let you say “YES” more often to referral partners.ANNIEMAC: A direct seller/servicer with FNMA, FHLMC, and GNMA in addition to an array of correspondent investors and several strategic broker outlets, along with agency direct financing.

• Non Warrantable Condo 1st in - 30% Presale • Bank Statement Loan Program• Foreign Nationals Loan Program• Jumbo to 850k with a 680 FICO and 90 % LTV • Condotels• HELOC 80/10/10• Up to 10 Financed Properties• Follow DU on Income and Assets • N/O/O on LP • TBD Underwrites and Pre-Approval

• 97% LTV on Conventional with 620 FICO • Jumbo with No Overlays, Straight Investor Guidelines • AMP Product • True Streamlines, True IRRRL’s down to 500 FICO• USDA Streamlines • Reverse Purchases / HECM Standard / HECM Line of Credit • EEM’s • DPA Programs • Conventional • FHA • VA • USDA

• 203k • FNMA Home-Style Renovation • FHA Construction with 3.5% Down • VA Construction to 100% LTV • 1 Time Close FNMA Construction Loans • FHA and VA Purchases down to a 580 FICO • Super Jumbo • Pledged Asset Program • Asset Depletion Program • Unlimited LTV on HARP Follow AUS findings • Tax Return Waiver on W2 Borrowers

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INDUSTRY LEADER IN TRENDING LOAN PRODUCTS• Team dedicated specifically to processing 203K loans for borrowers looking to repair or upgrade a property.

• Controlling the draw administration lets us close the loans quickly, and give the customer a great experience.

• We offer training to help loan originators and Realtors prospect and sell renovation loans.

Renovation Lending:

Renovation Lending Division“Renovating and Rebuilding America - One Home at a Time”

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INDUSTRY LEADER IN TRENDING LOAN PRODUCTS• Rolls over construction loan to mortgage with a single closing.

• Gives clients easy transition, saves them closing costs.

• VA, FHA and conventional financing.

Construction to Perm:

Construction and RenovationLending Division

NMLS# 338923

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INDUSTRY LEADER IN TRENDING LOAN PRODUCTS

• One of the top reverse lenders in the industry.

• We correspond with several investors, control the customer experience.

• Training offered on our products.

Senior Lending:

Senior Lending Division

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MARKETING SUPPORT FOR YOU• Make sure YOU come up on Internet searches for “mortgage” in your region.

• Mobile search strategy, SEO to draw customers for you from local Internet users.

• List your branch with more than 55 search engines and Web directory services.

• Add-on listings including Zillow, Trulia, Homes, Realtor.com.

• Tracking available in new ROI and Phone Reports in Movation.

Search engine optimization - YEXT

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MARKETING SUPPORT FOR YOUFacebook Fan pages for Loan Originators and Branches• Fan Pages linked to your Branch and MLO Websites, and leads from Facebook go directly to you.

•Branch and MLO sites link directly to your Facebook Fan Page.

•AnnieMac’s marketing department posts fresh content 3-4 times a week.

CUSTOMIZED AnnieMac Websites for Loan Originators and Branches•Short App lead capture point sends data to your CRM and Encompass.

•Versatile and customizable.

•Full 1003 sends a complete application to your Encompass.

•Works in mobile phones.

•Includes advertising components you can embed into your Realtor (or other) partner Websites, including banners, electronic business cards, loan application, etc.

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MARKETING SUPPORT FOR YOU

•Flyers by the hundreds, personalized and on-demand

•Pens/stationery/promotional items

•Presentations

•Business cards

•Postcards

•Open house flyers

•Free printing... or use our professional print services

And lots more!

The AnnieMac Marketing Portal (AMP) gives you a wealth of customizable marketing material, including:

AMPwith our integrated, on demand marketing softwareup your marketing efforts...

AnnieMac Marketing Portal

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MARKETING SUPPORT FOR YOURate Plug

Lead Generation

Campaign Tracking

Market Commentary

• With assistance from your Realtor partner, this tool will let you to advertise yourself directly in MLS property listings.

• Marketing has developed a diverse lead generation platform, including purchase leads, pre-Realtor purchase leads and various other types.

• Want to know how your pre-quals are performing? Our reporting tool, called Movation, has many different types of marketing dashboards and reports for tracking conversions from various lead sources, as well as loan-officer-specific conversions.

• Regular, incisive market commentary from our President and CEO Joe Panebianco, which you can use for your own purposes and share with your Realtor partners.

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MARKETING SUPPORT FOR YOU•Fully manages all of your campaigns while you are out prospecting new business.

•Email and video animation drips over any time interval needed for your business opportunity.

•Past Funded, Loans in Process, Pre-Quals, Business Opportunities, Realtor Prospects and any other target you can think of.

CRM

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BRANCH SUPPORT

•Pipeline needs, licensing, marketing, recruiting.

•Productivity during transition.

•In-branch training visits.

• Everything from new hire orientation, to making sure you have logins on your first day.

• Ongoing support and guidance.

When you partner with AnnieMac, you get: Transition Team | Our experienced Onboarding Team handles details including:

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BRANCH SUPPORT

•We help you publicize your branch and the many additional services you can now offer clients and business associates.

•We organize an open house, and other live events to help you gain new relationships and strengthen existing ones.

When you partner with AnnieMac, you get: New branch launch sequence

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BRANCH SUPPORTAMB: A versatile and efficient accounting system that takes the headaches out of number-crunching and lets you focus on growing your business.

Movation Business Intelligence: Combines the data from your collective systems, lets users instantly access relevant information, and applies powerful analytics for forecasting and monitoring performance.

Encompass: Partners with AnnieMac get access to EllieMae’s Encompass loan origination software. Encompass is fully integrated, and covers the loan’s entire life-cycle — from sale through post-closing.

Technology

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BRANCH SUPPORT

•Operating from a day-to-day plan

•Doing the correct daily tasks

•Prospecting at the highest level

•Building a plan that immediately increases sales and results

•Building a winning Realtor and referral network

Productivity CoachingWe offer courses on business planning, based on the experience of industry leaders and grounded in principles with proven results.

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AnnieMac Home Mortgage, . .

Jimmy DelayNational Business Development ManagerPh: 856.291.3134Mob: [email protected]