PARTNER PROPOSAL POWERED BY - Amazon...
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PARTNER PROPOSAL POWERED BY
Transcript of PARTNER PROPOSAL POWERED BY - Amazon...
PARTNERPROPOSAL POWERED BY
THE EVENT
WHAT TO EXPECT DURING THE WEEK
THE CATEGORIES
THE JUDGING AND CRITERIA
THE SHOWCASE
CONTENT AND MARKETING OUTCOMES
THE OPPORTUNITY
PARTNER PACKAGES
TIMING
CONTENTS03
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Camper Trailer of the Year (CTOTY), Camper Trailer Australia magazine’s signature editorial event, is on again
in November. 2018.
As Australia’s biggest camper trailer test, Camper Trailer of the
Year is a celebration of the camper manufacturing industry and all
it stands for. We aim to discover and acknowledge the year’s best
campers, and we set the bar high for the competition.
WHEN: 8 - 15 November 2018
WHERE: The Camper Trailer Australia team is on the look-out for a destination in Northern New
South Wales or Southern Queensland that is perfect for the camper trailer
market. This will include: spectacular scenery, an accommodating location,
and some great and challenging terrain to put your campers to the
test!
THE EVENT
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Imagine spending your days out on the tracks - climbing up steep inclines, navigating rocky descents or flying along a sandy beach, in a convoy of like-minded folks. By night, park yourself on a log by the campfire, coldie in hand and a warm meal in front of you, and
watch the sun go down on another awesome day. With 20+ camper trailers to judge, tow,
photograph & video, it is a long and busy week, but nothing a cold beer will not fix!
WEDNESDAY 7 NOVEMBER Arrival of Group 1 in the evening
THURSDAY 8 NOVEMBERGroup 1 - Testing, Judging, Video &
Photography begins
FRIDAY 9 NOVEMBERGroup 1 - Testing, Judging, Video &
Photography continues
SATURDAY 10 NOVEMBERGroup 1 - Testing, Judging, Video & Photography
continues. Group 2 Arrives by 4 pm.
SUNDAY 11 NOVEMBEREvent Consumer Showcase in Region
MONDAY 12 NOVEMBER Group 1 departs - Group 2 - Testing, Judging,
Video & Photography begins
TUESDAY 13 NOVEMBER Group 2 - Testing, Judging, Video &
Photography continues
WEDNESDAY 14 NOVEMBERGroup 2 - Testing, Judging, Video &
Photography continues
THURSDAY 15 NOVEMBEREveryone departs in the morning
WHAT TO EXPECT DURING THE WEEK
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Now in its tenth year, we are looking for the country’s best new camper
trailers to join us to vie for the title of Camper Trailer of the Year in the
following six categories.
UNDER $20k
$20 — 35k
$35 — 50k
ABOVE $50k
ENTRY HYBRID, up to $60k
OPEN HYBRID, above $60k
THE CATEGORIES
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Camper’s expert team of reviewers will put each camper through its
paces along predetermined tracks suitable for their purpose to see how well - or not - they behave.
The judges will also climb inside, under, over and around every inch
of every camper before making their decisions.
Each camper will be tested and rated across 10 criteria, including:
SUITABILITY FOR INTENDED PURPOSE
INNOVATION
SELF-SUFFICIENCY
QUALITY OF FINISH
BUILD QUALITY AND CONSTRUCTION
BUSH-ABILITY
SPECIFICATIONS AND COMFORT
EASE OF USE
VALUE FOR MONEY
X-FACTOR
A full description of the criterion will be distributed to entrants prior to the event.
THE JUDGING AND CRITERIA
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The CTOTY Showcase Event gives camper partners/manufacturers the
opportunity to showcase their camper to the buying public in a trade show-
like atmosphere. At last year’s CTOTY Showcase, at least one camper was
sold on the day!
This year, we have taken on board feedback from previous events and the CTOTY Showcase will be bigger and better than ever, maximising
your opportunity to get your campers in front of an even larger audience.
We will work in collaboration with the destination partner to leverage this opportunity through increasing
visitation, being included in promotional elements such as print,
radio and digital advertising and more.
THE SHOWCASE
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Camper Trailer of the Year is a great platform to reach an engaged
audience through highly professional content creation including
videography/photography/editorial, social media, marketing and more.
During the week, we will create a range of custom media pieces
and media opportunities for your business.
VIDEOWe will create a custom video walk-through in full consultation with you that highlights the key USP’s of your camper trailer, with high production
value and expert talent.
PHOTOGRAPHYWe will deliver a range of high-
quality photography from across the week with full collaboration with you
on the shot list and your priorities.
EDITORIALWe will create a dedicated editorial review that will feature in Camper Trailer Australia magazine and on
the website as a key feature as part of the Camper Trailer of the Year
campaign.
CONTENT AND MARKETING OUTCOMES
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By participating in Camper Trailer of the Year, you will be front and centre
of a fully integrated, content-lead campaign.
Over two editions of Camper Trailer Australia published in January and
February 2019, we will showcase the competition and your campers, allowing
your product to be central to a fully integrated content-lead campaign with
the overarching aim to drive brand awareness, increase website traffic to
your website and drive sales of your campers.
CTOTY offers significant brand exposure to a highly relevant and engaged audience through the Adventures
network, which centres on the self-drive market including Camper Trailer
Australia, Caravan World, Tradervs.com.au and Tradeaboat.com.au - with
a monthly audience reach across all platforms of 500,000 plus.
THE OPPORTUNITY
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PACKAGE 1 - $10,000+ Hospitality including accommodation
and meals for the duration of your judging time and the Showcase Event
for 2 representatives.+ Camper Trailer of the Year marketing
merchandise + A 3-minute video walk-through in full
consultation with you that highlights your key USP’s with high production
value and expert talent+ 20 event photographs
+ 8 pages of editorial coverage in Camper Trailer of the Year publication
and one shot+ Stand at Event Showcase
PACKAGE 2 - $15,000+ All the benefits of Package 1, plus:+ Full Page advertisement in Camper
Trailer of the Year Special Edition+ Additional images at 40+
+ Additional 15/30 second teaser video + Custom feature reprint of 1000
copies (8 pages, full colour, 150gsm gloss paper)
PARTNER PACKAGES
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INTERESTDo you have a camper trailer ready to compete in Camper Trailer of the
Year? From NOW until 30 May, we will be generating expressions of interest to participate in Camper
Trailer of the Year.
REVIEWSUntil end of July we will be reviewing
interested participants vans - unless your trailer has already been
reviewed from December 2017.
INVITATIONSEarly August we will send invitations
to all manufacturers invited to participate in Camper Trailer of the
Year.
CONFIRMATION30 August is the deadline to accept
your invitation and confirm your partnership package for Camper
Trailer of the Year.
TIMING
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Contact your partner manager or email [email protected].
REGISTER YOUR INTEREST NOW!
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