PARTNER ORIENTATION GUIDE

Eastern National’s HistoryEastern National’s beginnings were in May 1947 in Gettysburg, Pennsylvania, at a meeting of park historians. The group, which included Herbert E. Kahler and Roy E. Appleman (key members in laying Eastern National’s foundations), decided to sponsor the Eastern National Park & Monument Association. An interim board of directors was appointed in 1948, and on May 6, 1948, the association was incorporated in the Commonwealth of Virginia.

In 1949, the first two agencies began operations, first at Abraham Lincoln Birthplace and then at Colonial. In 1950, new agencies were added at Appomattox Court House, Morristown, Fort Pulaski, Petersburg, and Vicksburg. In the ensuing years, Eastern National has grown steadily and now serves over 160 national parks and other public trusts across 33 states, the District of Columbia, Puerto Rico, and the US Virgin Islands.

Sharing PhilosophyEastern National was founded to serve not just one park but a network of parks that would share resources for the greater good of the National Park Service and its visitors. Eastern National’s founding members recognized that, while some highly visited sites could support their own association, many low-visitation parks would not be able to support a successful, stand-alone cooperating association. Since our founding in 1947, parks that generate significant levels of revenue have generously shared resources to launch and sustain retail operations at smaller parks and to support Servicewide initiatives. This sharing philosophy continues to be the bedrock principle of Eastern National. We view the National Park Service as one large family. We believe all visitors to all national parks should have access to quality educational experiences, products, and services.

Who We Are

Our MissionEastern National promotes the public’s understanding and support of America’s national parks and other public trust partners by providing quality educational experiences, products, and services.

1eastern national - partner orientation guide

Leadership

Board of DirectorsEastern National’s board members steer the organization toward a sustainable future by adopting sound, ethical, and legal governance and financial management policies as well as by making sure EN has adequate resources to advance its mission.

Board members perform their responsibilities through regular meetings and a committee structure that is appropriate for the size of the board and organization.

• Our bylaws set the number of board members at seven to nine members.• Our board members serve for one six-year term. • Our board committee structure consists of the executive committee; finance, pension, and audit

committee; and nominating committee.• Our board holds two meetings annually: one that is at or near EN’s headquarters and one in a location

typically near a site where EN operates.• Our board committees meet via teleconference throughout the year as needed.

National Park Service Advisory GroupThe NPS Advisory Group consists of one representative from each of the four NPS regions in which Eastern National operates (Midwest Region, Northeast Region, National Capital Region, and Southeast Region) and one regional cooperating association coordinator. The group’s primary purpose is to be a direct communication link between parks and Eastern National’s board of directors. The NPS Advisory Group operates in accordance with RM-32.

• Advisory group members are co-selected by the appropriate NPS regional director and Eastern National’s board chair.

• Members serve one four-year term.• The group chair is selected by the group and may serve as chair for up to three years.• The group chair attends both EN board meetings. All other group members attend the winter board meeting.

Organizational Structure (see pages 4 and 5)

Senior Leadership Team

Eastern National’s daily operations are led by the senior leadership team, whose primary responsibility is set by the board of directors. The team determines the policies and resources needed to reach the strategic goals of the organization.

2 eastern national - partner orientation guide

Coastal Southeast Region

Coastal Mid-Atlantic Region

Appalachia Region

Caribbean Region

Mid-Atlantic Region

Metro New York Region

New England Region

Virginia Region

National Capital Region

Blue Ridge Region

Southeast Region

Includes Florida Units

Great Lakes Region Southern Region

Includes Midwest Units

LAKEHURON

LAKESUPERIOR

LAKE ERIE

LAK

E M

ICH

IGA

N

Coastal Mid-Atlantic

Southeast: Florida Unit

Coastal Southeast

Southeast


National Capital


Metro New York

Va.

Ark.

Miss.

Kans.

Nebr.

Mo.

Minn.

Wis.

Mich.

Mich.

OhioIll.

Iowa

Ind.

S.D.

Ky.

Ala.

La.

Ga.

Tenn.

W.Va.

S.C.

N.C.

D.C.

Maine

N.H.

Conn.

Vt.

R.I.N.Y.

Pa.

Del.

Md.

Mass.

N.J.

Fla.

P.R.

V.I.

Blue

Rid

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Regional Management Team

Eastern National regional management teams and store managers are the primary point of contact for the day-to-day store operations. Role of Regional Managers:

• Primary relationship manager/point of contact for park partners on any matters related to Eastern National• Strategically manages multiple Eastern National operations within a geographic region• Trusted advisor to park partners, co-creating and implementing strategies to accelerate mission delivery

and growth

Eastern National Regions

Regional Management and Regions


Headquarters

Human Resources Department

• Talent management• Compensation and rewards• Employee engagement and recognition• Benefits and wellness• Learning and development• Employment and labor law compliance

Finance Department

• Donations program• Fiduciary agent• Accounting and payroll• Accounts payable

Creative Department

• Custom publishing• Graphic design• Marketing and communications• eCommerce

Information Technologies Department

• User support• Eastern National websites and Passport

To Your National Parks® app• Data security• Email and communications

Headquarters Team The headquarters team provides support to regional and store team members in all areas of business operations.

Retail Department

Field Management:• Employee management• Inventory management• Visitor and interpretive services

Purchasing Department:• Centralized product development• Inventory replenishment• Vendor and item database

maintenance• Processing of expense and donation

purchase orders

Operations Department:• Warehouse fulfillment• Merchandising• Store design• Training • Operations evaluations

Administration Department• Policies and procedures• Support to the board of directors• Retirement plans• Contracts and legal liaison• Employees and Alumni Association of

the National Park Service and E&AA Trust Fund


Kevin KisslingPresident and

Chief Executive Officerx162

Cathy Nagle-Ervin Great Lakes

Regional Manager 419-618-8733

Helena AdcockSouthern Regional

Manager601-329-3612

Kevin “Tripp” BatesCoastal SoutheastRegional Manager

843-881-5851

Mary PriceNew England

Regional Manager508-902-7073

Karen Cadorath Peters

Merchandising & Store Design Manager904-307-1960

Corinna RichardsMetro New York


Becky BurkeSoutheast Regional

Manager 404-295-6228

David WagnerMid-Atlantic


Rulaine KegerreisSoutheast

Assistant Regional Manager

252-475-4193

Zoraida RosaCaribbean


Danica BuehrenVirginia


Karen SearleBlue Ridge


Brenda CumminsCoastal Mid-AtlanticRegional Manager

757-771-6846

Lee PetteyNational Capital


703-837-0762

Nick MianoNational Capital


Brad CaveBlue Ridge


828-298-5330

Aimee Meadows Appalachian


FIELD MANAGEMENTand SUPPORT

Stacy MadalenaAssistant Director

of Retail703-837-0746

Noelle SappOperations Specialist

904-305-2945

Ethel AustinOperations Specialist

601-218-6193

Amber HouskeSystems Support

Trainer267-559-1987

Megan CartwrightDirector of Retail

x185

Daniel DoyleSenior Accountant

x153

Kathy SumterStaff Accountant

x127

Heidi WhiteChief Financial Officer

x152

Tiffany Robertson-Brown

Accounting Managerx155

Maryann JonesSenior Accounts

Payable Specialistx141

Marge McBethAccounts Payable

Specialistx166

Gabrielle MurphAccounts Payable

Specialist x142

Crystal GrahamDonations Specialist

x140

Katrina AndrewsAccounts Payable

Specialistx139

Diane MotylinskiAccounts Payable

Specialist267-460-6004

Georgeanne BogdanAccounts Payable

Specialist x137

ACCOUNTS PAYABLE

ACCOUNTINGDEPARTMENT

Susan PackerPayroll Specialist

x163

Bonnie StetsonMember Coordinator.

Admin. Sec.E&AA, VWMF

x131

Accounts Payable processes payment of inventory, utility bills, operating expenses, and donations.

• Works with regional offices and vendors to expedite receivers and payment

• Processes invoices• Coordinates donations and

administers grants received on behalf of the NPS from outside organizations

Accounting/Payroll maintains EN’s financial records and develops financial statements, analysis, and reports. They administer payroll and sales and tax use, and manage EN’s insurance needs.

• Reconciles bank statements• Files sales tax records• Schedules, prepares, and conducts

field operational evaluations• Processes banking forms, credit

apps, and tax exempt certificates

CREATIVEDEPARTMENT

Dave HoltPublications Manager

x134

Jennifer AllenPublications Coordinator

x136

Laura RobinsonPublications Specialist

x164

Curt ClinefelterGraphic Designer

x133

David EberleMarketing Assistant

x150

Emily GeesamanMarketing Manager

x150

Jason ScarpelloCreative Director

x186

Creative provides custom publishing, product development, eCommerce, and marketing support to EN stores and partners.

• Graphic and logo design• eParks and ArrowheadStore.com• Marketing and branding• Passport To Your National Parks®

administration• Internal and external

communications

Peter MilovcichSystems Analyst

x132

John ZimmermanSoftware Developer

x179

Scott WeisbrodPOS Technician

x174

William Singer POS Technician

x177

Hank SchmoyerDirector of Information

Technologyx156

INFORMATIONTECHNOLOGIES

IT is responsible for developing and maintaining EN’s information technology systems.

• User support for all hardware, software, email, websites, and data communications

• Selects and installs software and hardware

• Provides oversight for computer operation activity, including security

• Coordinates point-of-sale installations and programming

Mark VineburgOperations Support

Managerx123

Katie McClainOperations Assistant

x168

Erin SweeneyInventory Planner

x169

Heather FisherPurchasing Assistant

x130

PURCHASINGDEPARTMENT

OPERATIONSDEPARTMENT

Operations supports EN’s operations at regional offices and park stores.

• Ensures EN guidelines & partners’ needs are met

• Works on store improvements, merchandising, and store design

• Oversees warehouse functions

Stephen Drain Warehouse Manager

215-443-5389 x3

Wayne TidwellWarehouse Product Shipper and Handler

215-443-5389

Dave HoffmanCustomer Service

Manager215-443-5389 x1

Tony BelloWarehouse Lead Product Shipper

215-443-5389 x5

Joan YamrichAssistant

Warehouse Manager215-443-5389 x4

Isaiah AlstonWarehouse Product Shipper and Handler

215-443-5389

Robert ClayWarehouse Product Shipper and Handler

215-443-5389

WAREHOUSE and ePARKS

The Warehouse fulfills products for eParks.com, Arrowheadstore.com, and EN’s wholesale business. They also transfer publications and supplies to EN stores.

• Fulfillment and customer service of online and wholesale orders• Transfer of supplies and products to EN stores • eCommerce maintenance

Field Management is the primary contact for EN partners. The regional office teams work strategically to meet interpretive goals, and are responsible for all regional EN personnel matters and store business matters, including sales and inventory management.

• Employee management• Inventory management• Visitor and interpretive services

Jack RyanChief Administration

Officerx124

ADMINISTRATIONDEPARTMENT

Administration ensures EN’s policies, procedures, and contractual arrangements are consistent with its mission and the direction of the board.

• Support to EN’s Board of Directors• Administrator for EN’s retirement

plans, contracts, and legal needs• Fundraising initiatives• Administrator for Employees and

Alumni Association of the NPS, the E&AA Trust Fund, and the Vietnam Women’s Memorial program

Meredith McClatchyDirector of Human

Resourcesx144

HUMAN RESOURCES

Andrea M. SingmasterHuman Resources and Benefits Administrator

x128

Melissa TottenHuman Resources

Representativex160

Emily A. Cruse Project Coordinator

x181

HR designs and implements the programs and processes to attract and retain a high-performing team.

• Talent management, including team capability and capacity development

• Employee engagement, learning, and development

• Ensures effective policies and procedures are in place and properly used by team, including compliance with federal and state labor laws

• Maintains employee documentation

Purchasing manages the monthly inventory replenishment cycle, and provides support to vendors and field staff to ensure prompt order fulfillment.

• Centralized product development• Processes new item requests, special

order requests, and expense and donation purchase order requests

• Assists vendors and field with purchasing-related questions

• Maintains vendor and item database

Karen WernickCommunications

Specialistx151

Joanne Gallagher eCommerce &

Marketing Analystx159

Kerry McIntyrePhotographer

x154

Julianna Haviv Product Development

Managerx173

Megan Hamlett Publications Specialist

x158

Organizational Chart 2017


Kevin KisslingPresident and

Chief Executive Officerx162

Cathy Nagle-Ervin Great Lakes


Helena AdcockSouthern Regional

Manager601-329-3612

Kevin “Tripp” BatesCoastal SoutheastRegional Manager

843-881-5851

Mary PriceNew England


Karen Cadorath Peters

Merchandising & Store Design Manager904-307-1960

Corinna RichardsMetro New York


Becky BurkeSoutheast Regional

Manager 404-295-6228

David WagnerMid-Atlantic


Rulaine KegerreisSoutheast


252-475-4193

Zoraida RosaCaribbean


Danica BuehrenVirginia


Karen SearleBlue Ridge


Brenda CumminsCoastal Mid-AtlanticRegional Manager

757-771-6846

Lee PetteyNational Capital


703-837-0762

Nick MianoNational Capital


Brad CaveBlue Ridge


828-298-5330

Aimee Meadows Appalachian


FIELD MANAGEMENTand SUPPORT

Stacy MadalenaAssistant Director

of Retail703-837-0746

Noelle SappOperations Specialist

904-305-2945

Ethel AustinOperations Specialist

601-218-6193

Amber HouskeSystems Support

Trainer267-559-1987

Megan CartwrightDirector of Retail

x185

Daniel DoyleSenior Accountant

x153

Kathy SumterStaff Accountant

x127

Heidi WhiteChief Financial Officer

x152

Tiffany Robertson-Brown

Accounting Managerx155

Maryann JonesSenior Accounts

Payable Specialistx141

Marge McBethAccounts Payable

Specialistx166

Gabrielle MurphAccounts Payable

Specialist x142

Crystal GrahamDonations Specialist

x140

Katrina AndrewsAccounts Payable

Specialistx139

Diane MotylinskiAccounts Payable

Specialist267-460-6004

Georgeanne BogdanAccounts Payable

Specialist x137

ACCOUNTS PAYABLE

ACCOUNTINGDEPARTMENT

Susan PackerPayroll Specialist

x163

Bonnie StetsonMember Coordinator.

Admin. Sec.E&AA, VWMF

x131

Accounts Payable processes payment of inventory, utility bills, operating expenses, and donations.

• Works with regional offices and vendors to expedite receivers and payment

• Processes invoices• Coordinates donations and

administers grants received on behalf of the NPS from outside organizations

Accounting/Payroll maintains EN’s financial records and develops financial statements, analysis, and reports. They administer payroll and sales and tax use, and manage EN’s insurance needs.

• Reconciles bank statements• Files sales tax records• Schedules, prepares, and conducts

field operational evaluations• Processes banking forms, credit

apps, and tax exempt certificates

CREATIVEDEPARTMENT

Dave HoltPublications Manager

x134

Jennifer AllenPublications Coordinator

x136

Laura RobinsonPublications Specialist

x164

Curt ClinefelterGraphic Designer

x133

David EberleMarketing Assistant

x150

Emily GeesamanMarketing Manager

x150

Jason ScarpelloCreative Director

x186

Creative provides custom publishing, product development, eCommerce, and marketing support to EN stores and partners.

• Graphic and logo design• eParks and ArrowheadStore.com• Marketing and branding• Passport To Your National Parks®

administration• Internal and external

communications

Peter MilovcichSystems Analyst

x132

John ZimmermanSoftware Developer

x179

Scott WeisbrodPOS Technician

x174

William Singer POS Technician

x177

Hank SchmoyerDirector of Information

Technologyx156

INFORMATIONTECHNOLOGIES

IT is responsible for developing and maintaining EN’s information technology systems.

• User support for all hardware, software, email, websites, and data communications

• Selects and installs software and hardware

• Provides oversight for computer operation activity, including security

• Coordinates point-of-sale installations and programming

Mark VineburgOperations Support

Managerx123

Katie McClainOperations Assistant

x168

Erin SweeneyInventory Planner

x169

Heather FisherPurchasing Assistant

x130

PURCHASINGDEPARTMENT

OPERATIONSDEPARTMENT

Operations supports EN’s operations at regional offices and park stores.

• Ensures EN guidelines & partners’ needs are met

• Works on store improvements, merchandising, and store design

• Oversees warehouse functions

Stephen Drain Warehouse Manager

215-443-5389 x3

Wayne TidwellWarehouse Product Shipper and Handler

215-443-5389

Dave HoffmanCustomer Service

Manager215-443-5389 x1

Tony BelloWarehouse Lead Product Shipper

215-443-5389 x5

Joan YamrichAssistant

Warehouse Manager215-443-5389 x4

Isaiah AlstonWarehouse Product Shipper and Handler

215-443-5389

Robert ClayWarehouse Product Shipper and Handler

215-443-5389

WAREHOUSE and ePARKS

The Warehouse fulfills products for eParks.com, Arrowheadstore.com, and EN’s wholesale business. They also transfer publications and supplies to EN stores.

• Fulfillment and customer service of online and wholesale orders• Transfer of supplies and products to EN stores • eCommerce maintenance

Field Management is the primary contact for EN partners. The regional office teams work strategically to meet interpretive goals, and are responsible for all regional EN personnel matters and store business matters, including sales and inventory management.

• Employee management• Inventory management• Visitor and interpretive services

Jack RyanChief Administration

Officerx124

ADMINISTRATIONDEPARTMENT

Administration ensures EN’s policies, procedures, and contractual arrangements are consistent with its mission and the direction of the board.

• Support to EN’s Board of Directors• Administrator for EN’s retirement

plans, contracts, and legal needs• Fundraising initiatives• Administrator for Employees and

Alumni Association of the NPS, the E&AA Trust Fund, and the Vietnam Women’s Memorial program

Meredith McClatchyDirector of Human

Resourcesx144

HUMAN RESOURCES

Andrea M. SingmasterHuman Resources and Benefits Administrator

x128

Melissa TottenHuman Resources

Representativex160

Emily A. Cruse Project Coordinator

x181

HR designs and implements the programs and processes to attract and retain a high-performing team.

• Talent management, including team capability and capacity development

• Employee engagement, learning, and development

• Ensures effective policies and procedures are in place and properly used by team, including compliance with federal and state labor laws

• Maintains employee documentation

Purchasing manages the monthly inventory replenishment cycle, and provides support to vendors and field staff to ensure prompt order fulfillment.

• Centralized product development• Processes new item requests, special

order requests, and expense and donation purchase order requests

• Assists vendors and field with purchasing-related questions

• Maintains vendor and item database

Karen WernickCommunications

Specialistx151

Joanne Gallagher eCommerce &

Marketing Analystx159

Kerry McIntyrePhotographer

x154

Julianna Haviv Product Development

Managerx173

Megan Hamlett Publications Specialist

x158


Aid to ParksCooperating associations are nonprofit organizations established for the purpose of supporting and assisting educational, interpretive, and research activities of the National Park Service. Although direct financial aid to the NPS is not the primary purpose of the partnership, it is an important contribution to interpretation and education programs in parks throughout the National Park System. An association makes donations to the NPS according to its stated purpose and in conformance with NPS policy.

Eastern National provides aid to parks through a variety of programs approved by our board of directors. Aid to parks is a distribution of our annual net operating income. Historically we’ve distributed 90 percent of our annual net operating income as aid to parks. The remaining money becomes retained earnings, which is used to reinvest in the short-term and long-term needs of the organization.

Interpretive Donation Accounts

The interpretive donation account provides parks with a source of aid to support educational, scientific, historical, and interpretive activities of the National Park Service.

• Amounts allocated to these accounts are calculated as a percentage of annual sales. • Amounts are approved by EN’s board of directors after EN’s annual audit is completed and added to the

park’s account in spring. Letters are sent to superintendents notifying them of the amount allocated to their account.

• The percent of sales may vary annually based on EN net operating income for the previous fiscal year. • All parks receive the same percentage, with a minimum dollar amount that is determined annually to

ensure low sales volume sites receive a reasonable level of aid. • Funds in these accounts carry over from year to year and do not expire. • The interpretive donation accounts are general ledger accounts, not bank accounts, and as such, do not

accrue interest.• The accounts can be accessed through an online portal: donations.enparks.org.

Park Discretionary Accounts

Each superintendent receives a small, discretionary fund to use for incidental expenditures.

• Park discretionary funds are “use or lose” by the end of Eastern National’s fiscal year (October 31).• Funds are replenished in spring after EN’s board approves the distribution of net income.• Funds must be kept secure at the park with detailed records.

Eastern National’s Agency Handbook provides additional details related to park discretionary funds.

Additional Aid Programs Competitive Grants

Eastern National provides a competitive grant program for NPS units to apply for additional funding for specific projects that support the educational, scientific, historical, and interpretive activities of the National Park Service. An electronic call to superintendents and coordinators for competitive grant submissions occurs in fall, with grants awarded in late winter/early spring.

• Each NPS unit where Eastern National operates may submit one grant request annually.• Grants typically expire by October 31 of the year they were awarded.• The number of grants, maximum amount per grant, and total dollar amount available for competitive

Aid to Parks


grants is determined annually based on Eastern National’s net operating income from the previous year.

Additional information can be found in Eastern National’s Agency Handbook in the Year-End Procedures section. Publication Requests

Since our founding, publishing custom educational content for our partners has played an important role in fulfilling Eastern National’s mission. Demand for our publications is typically greater than our resources, thus priority is given to requests based on a number of factors, including educational or interpretive value, the quality of the material, and expected return on investment.

A call for publication requests is sent to NPS superintendents and coordinators each fall, with grants awarded in late winter/early spring. Some guidelines include:

• Each NPS unit where Eastern National operates may submit one grant request annually.• The number of publication projects approved is determined based on available financial resources,

capacity in our Publications Department, and the number of projects already in progress.• Detailed submissions are needed to adequately evaluate for consideration. Projects where development

has already begun (manuscript written, photos provided) usually rank higher than those that haven’t been fully developed.

• Approved projects move to a master production schedule. Depending on departmental workloads and resources, it may take up to six months for an approved project to commence development.

• In addition to developing new publications, requests may be submitted to convert park films to DVD and to reproduce historic maps and posters.

Additional information can be found in Eastern National’s Agency Handbook in the Donations section.

Store Improvements

Store improvement projects help to improve the visitor shopping experience and drive new revenue. As a park’s merchandise selection evolves, there may be a need to expand the store’s footprint, enhance some store fixtures, or replace all fixtures in an existing store. Additionally, new retail locations require new store fixtures. Store improvement projects are grouped into two categories: agency improvements and capital improvements.

Agency Improvement Requests

Agency improvement projects are for limited store improvements such as purchasing a new store fixture or replacing a damaged unit.

• Requests may be for up to $5,000.• Park staff should work closely with their EN regional manager to determine agency improvement needs

and prepare a request.• Requests are submitted at least 12 months before the anticipated start date and are reviewed by the EN

store design manager. Approved projects are announced each spring.• Priority is given to projects with a quick return on investment and/or significant impact on interpretive

and educational services for visitors.

Capital Improvement Requests

Capital improvement projects are for major store renovations and new store projects.

• Requests are for more than $5,000.continued on next page


• Park staff should work closely with their EN regional manager to determine capital improvement needs and prepare a request.

• Requests for capital improvement projects should be submitted at least two years in advance as these projects typically require multi-year funding. Requests with matching funds will receive highest priority.

• Requests are submitted at least two years before the anticipated start date and are reviewed by the EN store design manager. Approved projects are announced each spring.

• Priority is given to projects with a quick return on investment and/or significant impact on interpretive and educational services for visitors, especially where our park partners desire an expanded product selection.

Additional information about agency and capital improvement projects and requests can be found in Eastern National’s Agency Handbook in the Donations section. Forms can be found at www.enparks.org.

Online ResourcesEasternNational.orgOur corporate website features who we are, what we do, where we operate, how we support our partners, and more. eParks.comOur eCommerce store features the award-winning Passport To Your National Parks® product line, along with thousands of educational items from our park stores that showcase the diversity of America’s national parks. ENParks.orgOur intranet site hosts a wide range of informational material for employees and partners, including contact lists, our organizational chart, documents and forms, training material, and Eastern National’s Agency Handbook. It also features detailed information about our donation programs and how park partners can access the donations portal. Donations.ENParks.orgOur online portal enables NPS staff to access their park’s interpretive donation account. Once a login is established, users can view reports and their account history and electronically submit purchase orders. ArrowheadStore.comThe official online store for Arrowhead-branded merchandise offered exclusively to NPS employees, alumni, Volunteers-In-Parks, and park partners, to enhance morale and esprit de corps throughout the National Park Service. Social MediaEastern National and the Passport program maintain an active presence on popular social media channels such as Facebook, Twitter, and Instagram. These channels and our social media strategy allow us to widely share our mission and educational products with supporters of America’s national parks.

Online Resources

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t.

• D

evel

op

Tal

ent

-

Dev

elo

p t

alen

t fo

r st

rong

er

per

form

ance

in t

heir

curr

ent

role

s an

d t

o p

rep

are

them

for

new

o

pp

ort

uniti

es in

sid

e E

N.

-

Acq

uire

ad

diti

ona

l tal

ent

to �

ll o

rgan

izat

iona

l gap

s in

kno

wle

dg

e,

skill

s, a

nd a

bili

ties.

-

Dev

elo

p a

suc

cess

ion

pla

n fo

r ke

y p

osi

tions

to

ensu

re lo

ng-t

erm

o

per

atio

nal c

ont

inui

ty.

• S

tren

gth

en In

fras

tru

ctu

re

-

Doc

umen

t an

d d

igiti

ze k

ey p

roce

sses

to

cod

ify a

nd a

rchi

ve h

ow E

N w

orks

.

-

Str

eam

line

exis

ting

pro

cess

es a

nd

dev

elop

new

, lea

n p

roce

sses

to g

ain

oper

atio

nal e

f� c

ienc

ies.

-

Imp

lem

ent

a p

roje

ct c

olla

bor

atio

n an

d

com

mun

icat

ion

solu

tion

to w

ork

mor

e ef

� cie

ntly

as

team

s.

• Im

pro

ve In

ven

tory

Man

agem

ent

-

Cen

tral

ize

vend

or m

anag

emen

t and

b

uyin

g of

sel

ect p

rod

uct c

ateg

orie

s to

str

eam

line

our

reta

il su

pp

ly c

hain

, m

axim

ize

our

buy

ing

pow

er, a

nd e

nsur

e m

erch

and

ise

qua

lity

stan

dar

ds

are

met

.

-

Est

ablis

h as

sort

men

t-p

lann

ing

crite

ria

and

cate

gory

-man

agem

ent p

roce

sses

to

str

engt

hen

our

mer

chan

dis

e lif

ecyc

le

and

keep

pro

duc

ts m

issi

on-f

ocus

ed.

-

Dev

elop

Op

en-t

o-B

uy g

uid

elin

es to

op

timiz

e in

vent

ory

rep

leni

shm

ent a

nd

reve

nue.

• U

pd

ate

Ret

ail T

ech

no

log

y

-

Rep

lace

cur

rent

Poi

nt-o

f-S

ale

syst

em

to s

upp

ort f

utur

e gr

owth

and

imp

rove

re

tail

oper

atio

ns a

nd r

epor

ting.

-

Dev

elop

a d

isas

ter r

ecov

ery

stra

tegy

for

key

dat

a to

sec

ure

our k

now

led

ge b

ase.

-

Inte

grat

e sy

stem

s to

elim

inat

e re

dun

dan

cies

and

to s

imp

lify

tech

nolo

gy to

ols

and

pro

cess

es.

• B

uild

Cap

acit

y

-

Dev

elo

p in

-kin

d s

ervi

ces

pro

gra

m

to s

upp

lem

ent

mis

sio

n-b

ased

and

o

per

atio

nal e

xpen

ses.

• Im

pro

ve F

inan

cial

Ret

urn

-

Gro

w s

ame-

sto

re s

ales

to

max

imiz

e re

tail

reve

nue.

-

Imp

rove

our

net

op

erat

ing

inco

me

to p

rovi

de

incr

ease

d d

ona

tions

to

par

tner

s an

d in

vest

in o

ur

infr

astr

uctu

re.

-

Incr

ease

do

natio

ns t

o p

artn

ers

to

pro

vid

e g

reat

er �

nanc

ial s

upp

ort

for

thei

r ed

ucat

iona

l and

inte

rpre

tive

activ

ities

.

• Fu

nd

rais

e fo

r P

arks

-

Dev

elop

pol

icie

s to

sup

por

t exi

stin

g fu

ndra

isin

g p

artn

ers

at p

arks

we

serv

e.

-

Par

ticip

ate

in th

e C

heck

out C

ount

er

Don

atio

n P

rogr

am b

ased

on

the

upd

ated

DO

-21

to in

crea

se o

ur

� nan

cial

ret

urn

to p

arks

.

-

Dev

elop

gra

nt-a

cqui

sitio

n ca

pab

ilitie

s to

sup

por

t EN

and

our

par

tner

s.

-

Det

erm

ine

feas

ibili

ty o

f ad

optin

g a

grea

ter

role

in fu

ndra

isin

g to

sup

por

t p

artn

er n

eed

s.

We

will

str

eng

then

wo

rkin

g re

latio

nshi

ps,

co

mm

unic

atio

ns, a

nd

par

tner

orie

ntat

ion

pro

gra

ms,

whi

le

dev

elo

pin

g a

stra

teg

y to

defi

ne,

ar

ticul

ate,

and

live

the

EN

bra

nd.

We

will

incr

ease

sup

po

rt t

o o

ur fi

eld

an

d p

ark

par

tner

s, s

upp

ort

a h

igh-

per

form

ing

and

hig

hly

acco

unta

ble

w

ork

forc

e, a

nd h

elp

our

sta

ff s

ucce

ed

in c

urre

nt a

nd f

utur

e ro

les.

We

will

imp

rove

our

co

re w

ork

p

roce

sses

, str

eam

line

inve

nto

ry

man

agem

ent

pro

ced

ures

, up

dat

e o

ur

curr

ent

PO

S p

latf

orm

, and

co

nso

lidat

e o

r el

imin

ate

leg

acy

IT s

yste

ms.

We

will

dev

elo

p in

-kin

d s

ervi

ces

pro

gra

ms,

max

imiz

e o

ur r

etai

l re

venu

e an

d d

ona

tions

, and

dev

elo

p

fund

rais

ing

cap

abili

ties

for

the

par

ks

we

serv

e.

ST

RA

TE

GIC

PL

AN

2017

- 2

019

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