Partner Organisation

Company Sponsors

Supporting Organisations

English Newspaper Media PartnerChinese Newspaper Media Partner Official Recruitment Partner

Background InformationAbout HKCSS-HSBC Social Enterprise Business Centre (SEBC)Jointly funded by the Hong Kong Bank Foundation and the Social Welfare Department’s Partnership Fund for the Disadvantaged, the Hong Kong Council of Social Service established HKCSS-HSBC Social Enterprise Business Centre in 2008, to advance social entrepreneurship and mobilize social innovation.

About So-Biz ProjectThe “So-Biz Project” is organized by the Hong Kong Council of Social Service and was initiated with the funding support from the SME Development Fund of the Trade and Industry Department of HKSAR Government. The So-Biz Project is also supported by the Hong Kong Retail Management Association, the Equal Opportunities Commission, business associations, universities and NGOs.

By promoting the idea of “Shop Freely; Serve Friendly” and “barrier-free” customer service to small and medium enterprises and social enterprises, the project aims at enhancing the quality of customer service in Hong Kong as well as the competitiveness of participating merchants, with the mission to build an inclusive community.

The So-Biz Project is designed to help participants:• Understand the markets of the elderly, the disabled and ethnic minorities and acquire skills to explore business opportunities• Reach a niche market with great potential and increase business turnover• Expand and diversify the customer base and develop a sustainable business• Improve quality of customer service and enhance competitiveness of the business• Promote corporate brand and boost reputation• Participate in building a friendly community and an inclusive society

More references

SEBC www.socialenterprise.org.hk

So-Biz www.sobiz.hk

for Degree

AccA HonG KonG BUsIness coMPeTITIon 2013A sUsTAInABLe BUsIness MoDeL In serVInG THe eLDerLY In HonG KonG

ACCA Hong KongRoom 1901 19/F World Wide House 19 Des Voeux Road Central Hong KongEmail: hkstudents@accaglobal.com Website: www.accaglobal.com

www.facebook.com/ACCA.HongKong

AccA HonG KonG BUsIness coMPeTITIon 2013(DeGree Accounting and Business students)

A SUSTAINABLEBUSINESS MODEL INSERVING THE ELDERLYIN HONG KONG

Stage 1ApplicationDeadline

10 Oct (Thur)

Short-listing (5 teams will be

shortlisted to enter the Final

Competition)

Stage 2 Briefing on

Business Case

12 Oct (Sat)

Stage 3Submission ofBrief Proposal

21 Oct (Mon)

Stage 4Submission of Final Proposal

8 Nov (Fri)

Stage 5Final

Competition(Degree)

16 Nov (Sat)

objectiveTo equip degree students with accounting knowledge, business and communication skills that are in significant demand with prominent employers today, the ACCA Hong Kong Business Competition is designed to simulate real-life experience in the business environment. By developing a sensible business proposal, participating students will learn how professional inputs made by accounting and business professionals can contribute towards the success of a business project.

eligibility for entryThe competition is divided into degree and sub-degree categories, and is open to full-time accounting and business students from local institutes. Each team shall consist of 2 to 4 accounting and/or business students of the same institute.

competition scheduleOnline Application Deadline 10 October 2013 (Thursday) 4:00pm

Briefing on Business Case 12 October 2013 (Saturday)

Submission of Brief Proposal 21 October 2013 (Monday)

Submission of Final Proposal (5 finalist teams) 8 November 2013 (Friday)

Final Competition (5 finalist teams) 16 November 2013 (Saturday)

Come and join the ACCA Hong Kong Business Competition 2013 to challenge your technical knowledge and sharpen the business analytical skills and communication skills that are required as an accounting and business professional.

case Question*“A Sustainable Business Model in Serving the Elderly in Hong Kong”

ApplicationPlease complete the online application at http://apps.facebook.com/accacompetition.Late submission will not be accepted.

APPLICATION DEADLINE: Thursday, 10 October 2013 (4:00 pm)

enquiryPlease contact Ms Esther Lau at 2973 1124 or email to hkstudents@accaglobal.com.

competition schedule

stages of the competition

Stage 1 online Application Deadline for submission: Thursday, 10 October 2013 (no later than 4:00 pm)

Stage 2 Briefing session by HKcss-HsBc social enterprise Business centre (seBc) and AccA Up to 2 students of each team will be entitled to attend the briefing session. The session will cover i) the incubation and start-up experiences of HKCSS-HSBC Social Enterprise Business Centre, objectives of So-Biz project, an overview of the opportunities and sustainable business models in serving the elderly in Hong Kong, and ii) assessment criteria of the business proposal and competition logistics. Representatives from SEBC and ACCA Hong Kong will conduct the briefing session together.

Date: Saturday, 12 October 2013 Time: 2:30 pm – 4:30pmVenue: The Auditorium, 1/F, The Duke of Windsor Social Service Bldg., 15 Hennessy Road, Wanchai, Hong Kong

Stage 3 submission of Brief Business Proposal Deadline for submission: Monday, 21 October 2013 (no later than 4:00 pm)

All participating teams are required to submit a brief business proposal on the case question in MS PowerPoint format, with no more than 30 slides (in English). Students should submit the soft copy in a CD-Rom together with one printed hard copy (on two-sided A4 sized papers with two PowerPoint slides on each side, in full colours or black and white) to ACCA Hong Kong office by 4:00pm, Monday, 21 October 2013. Late submission will not be accepted.

Stage 4 submission of final Business Proposal (for finalist teams)Deadline for submission: Friday, 8 November 2013 (no later than 4:00 pm)

The 5 finalist teams are required to submit a detailed business proposal of no more than 3,000 words (in English) for judges’ review. All teams are required to send 6 hard copies of your proposal to ACCA Hong Kong office. Marks will be deducted for late submission.

Stage 5 final competition At the Final Competition, 5 finalist teams are required to present their proposals to a panel of judges. Open audience will be invited.

Date: Saturday, 16 November 2013Time: 9:00 am – 1:30 pmVenue: Grand Ballroom, Level 7, Langham Place Hotel 555 Shanghai Street, Mongkok, KowloonNote: Finalist teams are required to submit their presentation file to ACCA Hong Kong office no later than 4:00pm, 14 November 2013.

Case ScenarioYou are a team of business consultants for a locally registered institution/organisation. Your challenge is to develop a business model based on a 2-year funding plan of a total HKD1 Million targeting the elderly (aged over 60) as potential customers. At the final competition, your team has to present your proposal to the Competition’s vetting committee which comprises representatives from SEBC and other professionals.

Your proposal should include the following:• A name for your consultant company; • The product/service of the business model; • The business model’s sustainability;• Initial start-up planning, operation details and manpower planning;• Budget and Business forecast.

To support your proposed business model, the following should also be included:• Estimation of the purchasing power of the elderly in Hong Kong (the findings have to be justified by a

survey designed & conducted by the team to capture the real situation in Hong Kong);• Assessment of the top 10 most popular commodities among the elderly;• The top 3 promotional channels to reach the target customers;• Recommendations on the measures contributing to better shopping experience among the elderly;• Long-term solutions to enhance the quality of life of the elderly, particularly on consumption and shopping

experience.

For the budget plan, it should include the following:• Initial setup costs, the funding plan to run the project such as launching campaign, operation costs,

manpower and promotion, etc. • Applicants may source other funding and/or sponsorships to finance the project or business model if

deemed appropriate. • The financial projections shall also identify the key risks that may impact on the launch of this project.

Your proposal will be evaluated based on the following:• Is the business model viable and sustainable?• Does the business plan have a good integration of all necessary elements?• Is the proposal innovative & creative?• Is the presentation of the proposal clear, appealing yet professional?

Applicants are strongly advised to refer to the concepts and ideas of the “So-Biz Project” (www.sobiz.hk) before the submission of the business proposal.

* The case question and the evaluation criteria are designed solely for the purpose of ACCA Business Competition 2013.

AwardsChampion: Trophy, cash prize of HK$6,000 1st Runner-up: Trophy, cash prize of HK$5,0002nd Runner-up: Trophy, cash prize of HK$4,000Merits Award: HK$1,000 each for other two finalist teamsBest Presenter: HK$1,000Best Team Spirit: HK$1,000Most Creative Team: HK$1,000Best Proposal: HK$1,000Best Budgeting: HK$1,000My favourite Team: HK$500

Benefits• Receive recognition to enrich your CV Participants will each be awarded a Certificate from

ACCA Hong Kong. Among all participating teams, 20 teams will be short-listed, 15 teams shall be awarded with Judges Commendation, while the top 5 finalist teams will be advanced to the Final Competition to compete for the championship.

• Opportunity to receive expert training on interview skills The 5 finalist teams will be invited to attend an

interview skills workshop conducted by experienced coaches to polish their interviewing and presentation techniques.