Partner Information Pack 2019 - London Design Festival · 2019. 2. 19. · SOCIAL MEDIA POSTS...

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LONDON DESIGN FESTIVAL14-22 SEPTEMBER 2019

PARTNER INFORMATION PACK#LDF19

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London Design Festival acts as the creator, curator and promoter of all Festival activity

that takes place across the nine day, city wide event. Each year, we embrace a strong mix

of Partners who hold events and exhibitions at a diverse range of venues including trade

fairs, galleries, museums, shops, showrooms, studios, markets, restaurants, pop-up

venues and warehouses.

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WHAT IS A PARTNER EVENT?Events can range from exhibitions, installations, product launches,

talks, walking tours and open studios across a variety of design

disciplines. LDF have participants from the spheres of architecture,

digital, furniture, lighting, product, ceramics, transport, graphic, sound

design and more.

HOW DOES LDF SUPPORT YOUR EVENT?London Design Festival’s role is to increase the reach of your event

across physical and digital audiences. The Festival promote Partners

through our printed guide, website, regular e-newsletters, social

media platforms and via a PR press portal.

LDF’s holistic understanding and year-round engagement with the

London design community enables us to offer advice to those looking

to stage an event. If you are still looking to confirm certain elements of

your activity or find a venue, LDF can support you by providing

resources and tips and advise on potential partnerships with third

parties.

By becoming a Partner you are making an investment to be part of

the fabric of London Design Festival. Partner events make LDF the

citywide experience it has become. We look forward to collaborating

together to ensure your #LDF19 experience and association is a

success.

CDH x GERONIMO by Cameron Design House, 2018

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INSTAGRAM 264,000 FOLLOWERS#LDF18 REACHED 81 MILLION PEOPLE

TWITTER150,848 FOLLOWERS #LDF18 REACHED 40 MILLION PEOPLE

FACEBOOK 151,479 LIKES

NEWSLETTER 58,490 SUBSCRIBERS

588,200 visitors from over 75 countries attended the Festival in 2018.

WEBSITE 1,544,325 PAGE VIEWS

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PACKAGES

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PREMIUM PACKAGEDEADLINE – 21 JUNE 2019

GUIDE

2/3 guide page

3x hero images

650 characters about your event

GUIDE AND SIGNAGE DELIVERED TO YOUR EVENT

Desired number of guides

1x freestanding sign

1x branded guide box

2x LDF vinyl stickers

WEBSITE

Dedicated event page

Event page on mobile site / mobile ‘Event Finder’

Event presence on search facility and Events page

Free unlimited news articles

ADVERTISING

Your advertising banner on rotation across the website

SOCIAL MEDIA POSTS (MAY-SEPT)

2x Instagram

2x Twitter

2x Facebook

NEWSLETTER (MAY-SEPT)

1x newsletter mention inc. image and link

RESOURCES AND SUPPORT

Access to free LDF Partner Surgeries and Briefings

Access to LDF resources

PR

Communications toolkit

Your press releases & images hosted on the LDF press hub

ENHANCED PACKAGEDEADLINE – 21 JUNE 2019

GUIDE

Full guide page

4x hero images

1,400 characters about your event

GUIDE AND SIGNAGE DELIVERED TO YOUR EVENT

Desired number of guides




WEBSITE





ADVERTISING

Your advertising banner on rotation across the website


4x Instagram

4x Twitter

4x Facebook

NEWSLETTER (MAY-SEPT)

2x newsletter mentions inc. image and link



Access to resources

PR

Communications toolkit


PR and digital marketing consultation with LDF

TICKETS TO THE LDF PARTY AT THE V&A

2x tickets to the official LDF party at the Victoria and Albert Museum

PACKAGES SUMM

ARYSTANDARD PACKAGE

DEADLINE – 21 JUNE 2019

GUIDE

1/3 page in the guide:

1x hero image

300 characters about your event

GUIDES AND SIGNAGE DELIVERED TO YOUR EVENT

100 guides




WEBSITE






1x Instagram

1x Twitter

1x Facebook



Access to LDF resources

PR

Partner Communications toolkit


STANDARD

£770 +VATPREMIUM

£1,450 +VAT

ENHANCED

£3,500 +VATLIMITED AVAILABILITY

ONLINE PACKAGEDEADLINE – 10 SEPTEMBER 2019






2x Instagram

2x Twitter

2x Facebook



Access to resources

PR

Partner Communications toolkit


ONLINE

£770 +VAT

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£770 +VAT

OFFICIAL GUIDE1/3 page in the official guide about your event; a print run of 60,000 and

distribution to 350 key locations. This includes up to 1x high resolution

images, 300 characters about your event, plus key information.

GUIDE AND SIGNAGE1x freestanding branded sign, a desired number of official guides and 1x branded

guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your

windows / in your venue space.

WEBSITEA dedicated event page on our website which you are free to update as

you please. Your page can be accessed via the search facility and the

‘All Events’ page. For maximum visibility it will also feature on the home

page of the website on rotation.

MOBILE SITEYour event page will feature on our mobile site and bespoke ‘Event Finder’ site

which includes GPS event mapping and an ‘Around Me’ feature. It also integrates

with the ‘My Festival’ planner used to build and share Festival itineraries.

SOCIAL MEDIA POSTS (MAY-SEPT)LDF will promote your event to our digital community (upwards of 675,000

followers). This includes 1x Twitter, 1x Instagram, 1x Facebook. Last

year’s #LDF18 reached 81 million on Instagram and 65 million on Twitter.

PRLDF will provide a communications toolkit to help maximise your own PR

opportunities. LDF will also include your press releases and images on the LDF

press hub which is shared with 3,000+ journalists. It includes a tagging system so

press materials can be filtered by themes and categories for enhanced visibility.

RESOURCES AND SUPPORTLDF provide access to free LDF Partner surgeries and briefings, as well as

useful handbooks and resources via your dedicated Partner dashboard.

Throughout the year, a dedicated member of the LDF team is available to

answer any questions.

STANDARD PACKAGEDEADLINE: 21 JUNE 2019

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£770 +VAT








MOBILE SITEYour event page will feature on our mobile site and bespoke ’Event Finder’ site

which includes GPS event mapping and an ’Around Me’ feature. It also integrates


SOCIAL MEDIA POSTS (MAY-SEPT)LDF will promote your event to our digital community (upwards of 675,000


year’s #LDF18 reached 81 million on Instagram and 65 million on Twitter.





RESOURCES AND SUPPORTLDF provide access to free LDF Partner surgeries and briefings, as well as

useful handbooks and resources via your dedicated Partner dashboard.

Throughout the year, a dedicated member of the LDF team is available to

answer any questions.

ONLINE PACKAGEDEADLINE: 10 SEPT 2019

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£1,450 +VAT

OFFICIAL GUIDE2/3 page in the official guide about your event; a print run of 60,000 and


images, 650 characters about your event, plus key information.








WEBSITE ADVERTISINGLDF will include your advertising banner on rotation across the London Design

Festival website. In 2018 the site experienced 1.5 million page views in the Festival

period alone so this a great opportunity to position your brand to our audiences.

MOBILE SITEYour event page will feature on our mobile site and bespoke ‘Event Finder’ site



SOCIAL MEDIA POSTS (MAY-SEPT)LDF will promote your event to our digital community (upwards of

675,000 followers). This includes 2x Twitter, 2x Instagram, 2x Facebook.

Last year’s #LDF18 reached 81 million on Instagram and 65 million on

Twitter.





RESOURCES AND SUPPORTLDF provide access to free LDF Partner surgeries and briefings, as well

as useful handbooks and resources via your dedicated Partner

dashboard. Throughout the year, a dedicated member of the LDF team

is available to answer any questions.

E-NEWSLETTERYour event will be mentioned (with an image and link to your event page) in 1x

targeted e-newsletter sent to our 58,000 subscribers.

PREMIUM PACKAGEDEADLINE: 21 JUNE 2019

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£3,500 +VAT

ENHANCED PACKAGEDEADLINE: 21 JUNE 2019

OFFICIAL GUIDE

1 full page in the official guide about your event; a print run of 60,000 and


images, 1,400 characters about your event, plus key information.

GUIDE AND SIGNAGE

2x freestanding branded sign, a desired number of official guides and 1x branded



WEBSITE

A dedicated event page on our website which you are free to update as

you please. Your page can be accessed via the search facility and the ‘All

Events’ page. For maximum visibility it will also feature on the home page

of the website on rotation.

WEBSITE ADVERTISING

LDF will include your advertising banner on rotation across the London Design

Festival website. In 2018 the site experienced 1.5 million page views in the Festival

period alone so this a great opportunity to position your brand to our audiences.

MOBILE SITE

Your event page will feature on our mobile site and bespoke Event Finder’ site




LDF promote your event to our digital community (upwards of 675,000


year’s #LDF18 hashtag reached 81 million on Instagram and 65 million

on Twitter.

PR

LDF will provide a communications toolkit to help maximise your own

PR opportunities. LDF will also include your press releases and images

on the LDF press hub which is shared with 3,000+ journalists. This

includes a tagging system so press materials can be filtered by themes

and categories for enhanced visibility.


Along with briefings, surgeries and resources, LDF will provide your

organisation with a PR and digital marketing consultation along with a

follow up to monitor progress.

E-NEWSLETTER

Your event will be mentioned (with an image and link to your event page) in 2x

targeted e-newsletter sent to our 58,000 subscribers.

TICKETS TO THE LDF PARTY AT THE V&A

2x tickets to the official Festival party at the Victoria and Albert Museum. This is an

unapparelled opportunity for you to meet and network with cultural institutes, industry

innovators and global influencers, enabling new partnerships and greater industry

visability.

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CONCESSION RATES

Concession rates are available for students, graduates, schools, charitable

fundraising projects and businesses and organisations under a year old. The

concession rate is only applicable for the Standard Package (£770+VAT) or

Online Package (£770 +VAT). For more information, please contact Josie

Saunders.

MULTIPLE LISTINGS

If you would like to promote multiple events please contact Josie Saunders

to discuss which Partner package will work best for you.

ADVERTISING

Looking to grow the visibility of your event even further? London Design

Festival offers a range of additional promotional activity including

advertisements through the Festival Guide, website and newsletters, paid

posts or social competitions.

If you would like to discuss competitions and social media, please contact

Josie Saunders. For advertising enquiries please contact Partnership

Manager, Hanna Barber.

TRADE FAIR DISCOUNT

London Design Festival includes five Design Destinations: 100% Design,

Decorex International, designjunction, Focus/19 and London Design Fair.

Partnering organisations who are exhibiting within a Design Destination will

receive a 10% discount.

Please contact Josie Saunders for the Design Destination discount

information. Please note that these Partner Package will not include guides,

guide boxes or signage as these will be provided to the Destination

separately.

JOSIE SAUNDERS

PARTNER RELATIONS MANAGER

[email protected]

020 7421 8859

HANNA BARBER

PARTNERSHIP MANAGER

[email protected]

020 3621 6450

CONESSION RATES AND ADDITIONAL

PROMOTION

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NOTABLE DATES AND DEADLINES15 APRIL : PARTNER REGISTRATION OPENS

From this day, Partners can upload their event information and go through to payment. LDF will then publish your event. Only changes made before 21 June deadline will

be reflected in the guide.

MAY: PARTNER BRIEFING

The Festival holds a Partner Briefing at the V&A to introduce new companies to the Festival and answer any questions you may have about becoming a Partner.

JUNE: PR AND DIGITAL MARKETING PARTNER SURGERYA free two part session helping Partners to promote and market their activity.

21 JUNE: GUIDE CONTENT SUBMISSION DEADLINE

All Partner content, imagery and editorial must be submitted and purchased by 21 June. After this date any changes to events will only be reflected on the website. This

deadline does not apply to Online Partners who can upload their events before Friday 10 September.

21 JUNE: DELIVERY DETAILS DEADLINE

You will need to submit two on-site contacts and your venue address via our website so that we can deliver and collect your guides and signage.

28 JUNE: ADVERTISING DEADLINE

If you would like to advertise within the guide contact Partnership Manager, Hanna Barber.

28 JUNE: SOCIAL MEDIA DEADLINEAll Partners receive social media promotion from May-September with imagery and text drawn from their dedicated web page. However, If you have any specific content

you would like to use, please fill in your Social Media Content Scheduling Form by 28 June.

2-15 SEPTEMBER: DISTRIBUTION OF GUIDES, SIGNAGE AND WINDOW VINYL STICKERS.

14-22 SEPTEMBER: LONDON DESIGN FESTIVAL

14 OCTOBER: POST EVENT SURVEY DEADLINE

You will be asked to fill in a short survey about your events. There will be a prize of a free premium listing in 2020’s Festival for your participation in the survey.

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NEXT STEPS AND TIMELINE Partner registration is open from Monday 15 April until Friday 21 June 2019. During this period the Festival will send you log in details to access the website and Partner Dashboard.

On the Partner dashboard Partners can:

• Submit material for your event web page and guide listing.• Pay for your event.• Gain tips and advice about holding an event from LDF toolkits and resources.• Connect with other Partners on the Partner Forum.

If you would like to receive log In details to website please visit londondesignfestival.com/takepart to register your interest.

To talk through your options in more detail, please contact:

Josie Saunders

Partner Relations Manager

[email protected]

020 7421 8859

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APPENDIX

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APPENDIX: WHAT HAPPENS DURING THE FESTIVAL

PARTNER ACTIVITY

‘Partner activity’ includes all events that are staged independently and promoted by the Festival. In

2018, this comprised of over 300 events across the city, including the five trade fairs (known as Design

Destinations), which collectively showcase over 2,000 participating exhibitors. It also featured eleven

Design Districts - Bankside, Brompton, Clerkenwell, Fitzrovia, Pimlico Road, Regent Street and St

James’s, Marylebone, Mayfair, Shoreditch, Victoria and West Kensington. We also introduced a

number of smaller areas of activity called Design Routes: Brixton, Kings Cross, Mare Street and

Paddington. For more information about our Districts, Destinations and Routes, please see

londondesignfestival.com.

LANDMARK PROJECTS

Each year, London Design Festival conceives and delivers an extraordinary array of ‘Landmark

Projects’. These are ambitious installations designed by emerging, as well as world-leading designers

and architects, such as John Pawson, David Adjaye, Ronan and Erwan Bouroullec, Amanda Levete,

Marc Newson, and David Chipperfield. Installations are located in prominent London locations,

including Trafalgar Square, the V&A Museum, Southbank Centre, St Paul’s Cathedral or Somerset

House. Their realisation comes with the support of key clients and organisations such as BMW,

Swarovski, Philips, Kvadrat and Perrier-Jouët. For more information please see our Landmark Projects

Archive: londondesignfestival.com/landmark-projects-archive.

HEADLINE EVENTS

London Design Festival stages a number of ‘Headline Events’. These include the Design Medal Awards,

an exclusive evening to recognise and award leading design experts for their outstanding contribution

to London and their industry; Global Design Forum, a sell-out thought leadership programme that sets

the future agenda for design; and the Official London Design Festival Party, attended by over 1,500

highly influential guests at the V&A Museum.

‘TOURNAMENT’ by Jaime HayónTrafalgar Square, 2009

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MALE 38%

FEMALE 62%

AGE 22-44, 79%

UK RESIDENTS 75%

INTERNATIONAL 25%

APPENDIX: OUR AUDIENCE

London Design Festival is a fixture of London’s cultural calendar, attracting considerable international

attention. It includes an audience of creative industry professionals, design conscious public, higher

education students (particularly those in the creative industries), and international visitors from all six

continents. Over one million people experience Landmark Projects across the city. In 2018 alone, the

Festival had over 588,200 visitors from over 75 countries.

‘Textile Field’ by Ronan & Erwan BouroullecV&A, 2011

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APPENDIX: LDF WEBSITEThe London Design Festival website exists as a source of inspiration, discovery and education. It is

used by audiences to not only explore the Festival September programme, but with news from LDF,

partners and supporters, acts as a year round insight into London and the design world.

The website has a rapidly growing international audience and during #LDF18 the site saw over 370,000

sessions, 226,000 users and 1.5 million page views during the Festival period alone (May-September

2018). Every event is given a dedicated page on our website for Partners to update and edit as they

please. Partners can upload a detailed description of their event, venue address and map location,

images, video content, dates, opening times, links, press releases and a profile on your company.

All events and exhibitions can be found via our search facility which is arranged by date, area, discipline,

Partner name, event name, District or event type.

Our mobile ‘Event Finder’ site is a useful way to help visitors find events across the city. This includes

bespoke GPS event mapping which integrates with the ‘My Festival’ planner used to build and share

Festival itineraries.

Partners can upload multiple free news articles all year round. These feature on the news page of the

website. Partners can use this platform to promote additional content such as product launches,

competitions and behind the scenes activity in the lead up to, during and post Festival.

Partners will receive website log in details from 15 April 2019 when Partner registration opens.

2018 LDF Website

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APPENDIX: DIGITAL MARKETING

London Design Festival has an ever expanding digital community of over 675,000 followers and subscribers.

The number of users interacting with Festival posts has increased significantly year on year with the #LDF18

hashtag reaching over 81 million users on Instagram and 65 million on Twitter (up 30% and 62% respectively).

There were over 20,000 individual posts using the hashtag on Instagram alone.

All Partners will have visibility across our social media platforms (May-September) including Instagram (264K+

followers), Twitter (150K+ followers) and Facebook (151K+ followers).

Each month we send out an e-newsletter to 58,000 subscribers with information about forthcoming design

events from our Partners. Newsletters increase in frequency from May-September and feature a selection of

Partner events and exhibitions happening during the Festival.

The Festival remains active on all digital channels throughout the year and Festival Partners are welcome to send

through information about year round activity for LDF to promote.

“Apologies to Milan and Tokyo. Regrets to Stockholm and Paris. Forgive me, Eindhoven, Berlin,

Barcelona and, most particularly, New York. But London is the design capital of the world.”

New York Times

Shoreditch Design Triangle ‘Citizen M Playground’, 2017

INSERT IMAGE HERE

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APPENDIX: LDF GUIDE AND SIGNAGE

The London Design Festival printed Guide provides a comprehensive overview of the activity happening

in September. It includes editorial on a selection of projects, Design Districts, navigations tips, and

chapters highlighting each event across the city.

60,000 copies of the publication are distributed across London in over 350 locations, including all

Partnering events and official LDF locations.

The Festival provides a display box for your guides, along with a freestanding LDF sign to boost your

event’s visibility from the street. All physical promotion is designed by internationally renowned design

agency Pentagram, in line with an annual theme and graphic identity.

Partners can choose a 1/3 page, 2/3 or full page listing to represent their event in the guide. Each listing

includes the organisations name, event title, key information and images. A break down of what is

required for the guide can be found on your Partner Dashboard, accessible from the 15 April 2019.

Distribution of Guides and signage will take place on the two week period prior to the Festival so please

bear this in mind when organising the venue for your event.

Images on the facing page:

1. London Design Festival Tube advertising 2018.

2. London Design Festival 2019 official guide front cover.

3. Guide spread of Standard Package Partner Listings.

4. Visitors with the guide and V&A Festival map.

5. London Design Festival free standing sign and base (1m high).

6. Guide box, 2016.

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APPENDIX: LDF RESOURCE AND TIPS

Once you have received log in details for the LDF website (possible after Partner registration opens on

15 April), you will gain access to your own Partner Dashboard where you can ask questions, download

resources and make connections with other Partners.

Throughout the year, a dedicated member of the LDF team is available to answer any questions. On 8

May the Festival we will host a Partner Briefing at the V&A. This is an opportunity to introduce new

companies to LDF and answer any questions you may have.

LDF will also host two free Partner Surgeries in June focused on PR and digital communications. These

are a great opportunity to network and gain tips from thought leaders and industry professionals.

EXPOSURE PR

The Festival work with PR specialists, Exposure, to promote the Festival in the press. They work with

the media to identify editorial opportunities across the entire Festival which includes Landmark Projects,

Festival events, Design Districts, Design Destinations and our Partners programme.

Exposure will create a helpful communications toolkit to enable Partners to maximise their own

PR opportunities. This will sit on the LDF website which can be accessed via the Partner dashboard.

Join us as an Enhanced Partner and you will benefit from additional strategic PR advice in advance of

the Festival.

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“A kind of extended block party, mixing trade-fair events with installation style extravaganzas across the city”

WALL STREET JOURNAL

“The movers and shakers of the international design scene flock to our shores for brilliant, vibrant, ground breaking

products, pop-ups, ideas and inspiration at London Design Festival.”

CITY AM

“Some of the world’s most creative minds are using London as their gallery to show off a range of innovative designs.”

EVENING STANDARD

“One of the highlights of the British capital’s creative calendar”

ICON

“You’ll find something inspiring at every turn during London Design Festival”

ELLE DÉCORATION UK

Partner Information Pack 2019 - London Design Festival · 2019. 2. 19. · SOCIAL MEDIA POSTS...

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