Partner Information for the Trade and Producers Pin
2
The term "fair trade" has long been used only to describe pro- ducts from far distant countries. The fact that this term is now used for areas nearer home, and that farmers, their workers and future generations in Germany and its neighbouring countries can also benefit from it, is a success story due largely to Naturland's fair trade standards, which were introduced in 2010. Whereas just a short time ago the term was confined to cocoa, sugar, tea, coffee and spices from the south, now, at this year's BioFach, it also includes trout, pasta, olives, milk and wine from the north as part of a fair-trade organic range covering a good 500 products. It is Naturland's vision and global objective to establish fair commercial relationships, fair working conditions and fair treatment of the environment. It gives us the greatest satisfaction to see committed trading partners and processors offering us their support in achieving this objective. I look forward to seeing familiar faces and establishing new contacts at the BioFach trade fair. Michael Stienen Naturland Zeichen GmbH Partner Information for the Trade and Producers Specialist stores score with advisory services A good third of the steadily growing total sales in organic produce are earned in specialist health food stores, despite the organic boom in discounters and among food retailers. Not long ago the BNN, German Association of Organic Processors, Wholesalers and Retailers, recorded a sales increase of 11.7 % for the first three quarters of 2013. Many people buy from health food stores because they appreciate their holistic understanding of what quality means and the high standard of advisory services they offer. In order to be able to answer questions on organic agriculture in general, on animal husbandry or on certain food production with the necessary expertise, Naturland provides these special- ist staff with regular in-depth supporting arguments. Naturland has so far published almost 30 customer information flyers which present current topics in a critical, informative and attractive manner. > All flyers (in German) are provided on www.naturland.de/verbraucher.html EDITORIAL 01/14 Zeichen GmbH Naturland & Partner auf der BioFach: 13. – 16. Februar Halle 6, Stand 251 P i n Boost in organic trade: BNN reports sales growth of 11,7 % in first three quarters of 2013 +++ Growth for organic fish industry: one quarter from organic aquaculture and sustainable fishery +++ "Wir haben es satt": 30,000 demonstrate in Berlin for a resounding "No!" to genetic engineering +++ For more news: www.naturland.de Aktuell: Naturland at the BioFach Under the motto "Fair-trade at home and abroad", the global success story of the combination of organic with fair trade is taking centre stage at Naturland's booth at the BioFach. The Naturland organic association and its partners look forward to welcoming you at their joint booth and in the new "World of FISH" in pavilion 6. Award for the best event in the context of the Organic Experience Days by Bavarias farming minister Helmut Brunner Wednesday, 12.2, at 11 a.m. on the Naturland stage in pavilion 6 Organic agriculture 3.0 – Communication between reality and consumers' expectations Panel discussion with simultaneous interpretation into English Wednesday, 12.2, at 11 a.m. on the Naturland stage in pavilion 6 Organic and Fair – a growing movement Panel discussion in German with growers, processors and traders Thursday, 13.2., 4 p.m. – 5.30 p.m. in room Shanghai "Windows of the Region" - a new chance for organic traders? Presentation in German of the results of a pilot project Thursday, 13.2., 5 p.m. – 5.45 p.m. in room Kiew World´s kitchen: fair is dished up! Presentation of the new GEPA pasta varieties – deliciously prepared by Björn Moschinski Thursday, 13.2., Naturland stage in pavilion 6 For complete programme, see www.naturland.de! Germany is missing out on opportunities In 2012, German consumers spent over seven billion euros, which represents a good 6 % more than the year before, on organic produce. Although this makes Germany market-leader, growth in this field is happening without the German farmer. Whilst organically farmed land is experiencing steady growth in neighbouring countries, ever fewer German farms are converting to organic. The main reason for this is that it has become more complicated, and because the previous government omitted to introduce the steps necessary for a turnaround in agricultural policy. In the light of increased demand for organic and locally produced foodstuffs, Naturland is making an urgent appeal to press ahead with environmental protection and animal welfare policies in Germany. Current figures on the situation can be found in the new manual "Ökolo- gischer Landbau in Europa – Perspektiven und Entwicklungen" (in German only) which is on display at the BioFach at the Naturland booth in pavilion 6. Naturland & Partner at the BioFach: 12th – 15th February, pavilion 6/6, booth 257 You are cordially invited to Naturland's Booth Party at the BioFach on Thursday, 13.2., from 6 p.m. to 9 p.m. Same standards for animal welfare Since 2013, organic inspection bodies which inspect Naturland farms are required to pay greater attention to recording the standard of animal welfare and livestock health. The checklists used have now been standardised by a project group comprising Naturland, Bioland and Demeter. Since the start of the 2014 inspection season, the members of all three organic associations are subject to inspection to the same standards. There are also plans to harmonise the schedule of penalties to ensure that infringements incur the same consequences. The close co-operation is designed to close the gaps in the standard EU inspection procedures. The aim is to raise the awareness and offer opportunities for further qualification to both those actually working in the field as well as advisory and inspection bodies. A further objective is to improve the safety standards and enhance the credibility of a form of animal husbandry which conforms to the basic precepts of organic agriculture. > For further information, see www.naturland.de/fairzertifizierung.html Since 2010, partners of Naturland the world over have been able to apply for voluntary certifica- tion to the Naturland fair-trade standards. By introducing these standards, Naturland has estab- lished a third pillar of sustainability which reflects the holistic concept of this organic association: organic, social and fair trade. Here for the first time the topic of fair trade is to be understood as a global obligation which is equally vital to farmers in both the north and the south and crucial to their survival. Paying growers fair prices is one very material aspect. However, the Naturland Fair standards go beyond that, incorporating as they do social responsibility, reliable trading rela- tionships, acquisition of raw materials from local sources, collective quality assurance, business strategies and transparency. Its international approach has brought forth new synergy products such as whole milk chocolate and apple-and-curry chutney, which combine ingredients from the north and south. > For further information, see www.naturland.de/fairzertifizierung.html Glossar Naturland Fair
Transcript of Partner Information for the Trade and Producers Pin
The term "fair trade" has long been used only to describe pro-ducts from far distant countries. The fact that this term is now used for areas nearer home, and that farmers, their workers and future generations in Germany and its neighbouring countries can also benefit from it, is a success story due largely to Naturland's fair trade standards,
which were introduced in 2010. Whereas just a short time ago the term was confined to cocoa, sugar, tea, coffee and spices from the south, now, at this year's BioFach, it also includes trout, pasta, olives, milk and wine from the north as part of a fair-trade organic range covering a good 500 products. It is Naturland's vision and global objective to establish fair commercial relationships, fair working conditions and fair treatment of the environment. It gives us the greatest satisfaction to see committed trading partners and processors offering us their support in achieving this objective. I look forward to seeing familiar faces and establishing new contacts at the BioFach trade fair.
Michael StienenNaturland Zeichen GmbH
Partner Information for the Trade and Producers
Specialist stores score with advisory servicesA good third of the steadily growing total sales in organic produce are earned in specialist health food stores, despite the organic boom in discounters and among food retailers. Not long ago the BNN, German Association of Organic Processors, Wholesalers and Retailers, recorded a
sales increase of 11.7 % for the first three quarters of 2013. Many people buy from health food stores because they appreciate their holistic understanding of what quality means and the high standard of advisory services they offer. In order to be able to answer questions on organic agriculture in general, on animal husbandry or on certain food production with the necessary expertise, Naturland provides these special-ist staff with regular in-depth supporting arguments. Naturland has so far published almost 30 customer information flyers which present current topics in a critical, informative and attractive manner.> All flyers (in German) are provided on www.naturland.de/verbraucher.html
EDITORIAL
01/14
Zeichen GmbH Naturland & Partner
auf der BioFach: 13. – 16. Februar
Halle 6, Stand 251
Pin
Boost in organic trade: BNN reports sales growth of 11,7 % in first three quarters of 2013 +++ Growth for organic fish industry: one quarter from organic aquaculture and sustainable fishery +++ "Wir haben es satt": 30,000 demonstrate in Berlin for a resounding "No!" to genetic engineering +++ For more news: www.naturland.de
Aktuell:Naturland at the BioFachUnder the motto "Fair-trade at home and abroad", the global success story of the combination of organic with fair trade is taking centre stage at Naturland's booth at the BioFach. The Naturland organic association and its partners look forward to welcoming you at their joint booth and in the new "World of FISH" in pavilion 6.
Award for the best event in the context of the Organic Experience Days by Bavarias farming minister Helmut BrunnerWednesday, 12.2, at 11 a.m. on the Naturland stage in pavilion 6
Organic agriculture 3.0 – Communication between reality and consumers' expectations Panel discussion with simultaneous interpretation into English Wednesday, 12.2, at 11 a.m. on the Naturland stage in pavilion 6
Organic and Fair – a growing movementPanel discussion in German with growers, processors and tradersThursday, 13.2., 4 p.m. – 5.30 p.m. in room Shanghai
"Windows of the Region" - a new chance for organic traders?Presentation in German of the results of a pilot project Thursday, 13.2., 5 p.m. – 5.45 p.m. in room Kiew
World´s kitchen: fair is dished up!Presentation of the new GEPA pasta varieties – deliciously prepared by Björn MoschinskiThursday, 13.2., Naturland stage in pavilion 6
For complete programme, see www.naturland.de!
Germany is missing out on opportunitiesIn 2012, German consumers spent over seven billion euros, which represents a good 6 % more than the year before, on organic produce. Although this makes Germany market-leader, growth in this field is happening without the German farmer. Whilst organically farmed land is experiencing steady growth in neighbouring countries, ever fewer German farms are converting to organic. The main reason for this is that it has become more complicated, and because the previous government omitted to introduce the steps necessary for a turnaround in agricultural policy. In the light of increased demand for organic and locally produced foodstuffs, Naturland is making an urgent appeal to press ahead with environmental protection and animal welfare policies in Germany. Current figures on the situation can be found in the new manual "Ökolo-gischer Landbau in Europa – Perspektiven und Entwicklungen" (in German only) which is on display at the BioFach at the Naturland booth in pavilion 6.
Naturland & Partner
at the BioFach: 12th – 15th February,
pavilion 6/6, booth 257
You are cordially invited
to Naturland's Booth
Party at the BioFach on
Thursday, 13.2.,
from 6 p.m. to 9 p.m.
Same standards for animal welfareSince 2013, organic inspection bodies which inspect Naturland farms are required to pay greater attention to recording the standard of animal welfare and livestock health. The checklists used have now been standardised by a project group comprising Naturland, Bioland and Demeter. Since the start of the 2014 inspection season, the members of all three organic associations are subject to inspection to the same standards. There are also plans to harmonise the schedule of penalties to ensure that infringements incur the same consequences. The close co-operation is designed to close the gaps in the standard EU inspection procedures. The aim is to raise the awareness and offer opportunities for further qualification to both those actually working in the field as well as advisory and inspection bodies. A further objective is to improve the safety standards and enhance the credibility of a form of animal husbandry which conforms to the basic precepts of organic agriculture. > For further information, see www.naturland.de/fairzertifizierung.html
Since 2010, partners of Naturland the world over have been able to apply for voluntary certifica-tion to the Naturland fair-trade standards. By introducing these standards, Naturland has estab-lished a third pillar of sustainability which reflects the holistic concept of this organic association: organic, social and fair trade. Here for the first time the topic of fair trade is to be understood as a global obligation which is equally vital to farmers in both the north and the south and crucial to their survival. Paying growers fair prices is one very material aspect. However, the Naturland Fair standards go beyond that, incorporating as they do social responsibility, reliable trading rela-tionships, acquisition of raw materials from local sources, collective quality assurance, business strategies and transparency. Its international approach has brought forth new synergy products such as whole milk chocolate and apple-and-curry chutney, which combine ingredients from the north and south. > For further information, see www.naturland.de/fairzertifizierung.html
Glossar
Naturland Fair
At this year's BioFach, Naturland and NürnbergMesse invite you to the first World of FISH experience. The new, specially designa-ted area in pavilion 6 offers visitors a panorama of information, such as who the suppliers are, what fish and seafood are already certified, and exactly what is understood by organic aquaculture and sustainable fishery. And what the standards relating to the product range look like which have been established by BNN, the German Association of Organic Wholesalers, Processors and Retailers. Experts are going to show what organic, fair and trouts have in common. They present best practices such as the trans-perency initiative of Biopolar and offer talks featuring e.g. trends and factors of success concerning organic fish and seafood.
Please find the complete programm on www.biofach.de/de/highlights/erlebniswelten/fisch
World of FISH opens its doors
General Manager: Michael Stienen (V.i.s.d.P.)Kleinhaderner Weg 6D-82166 GräfelfingTel. + 49(0)89 [email protected]
Editorial Service:Claudia Mattuschatwww.ad-verbum.netGraphics: www.merzpunkt.deumweltorientierte designagentur
Legal notice: Naturland Pin – Partner-Informationen der Naturland Zeichen GmbH
Fair-trade and lactose-free In March 2014, Berchtesgadener Land, a German dairy, will be adding lactose-free UHT milk to its range of lactose-free organic products. This will enable anyone suffering from lactose intolerance to enjoy their milk without qualms, as an additional product to the dairy's range of fresh organic milk, creamy plain organic yoghurt, vanilla- or raspberry-flavoured organic fruit yoghurt and organic cream. The UHT milk is certified to the Naturland fair-trade standards and is available with 3.5 % or 1.5 % fat content in screw-top one litre Tetra Pak® cartons. Contact: Florian Zielinski, [email protected] New products bearing the Naturland logo Gläserne Molkerei, a dairy situated in the two German regions of Branden-burg and Mecklenburg, mainly processes milk from organic farmers in northern and eastern Germany. The key elements of their manufacturing process are transpar-ency and credibility. Visitors are welcome to test these by visiting their facilities. Many of their dairy products are already certified to the Naturland standards. They are now presenting a new product: their Schichtkäse, a German cottage-cheese speciality which is traditionally formed by hand, and bearing the Naturland logo.Contact: [email protected] or call +49 (0)33760 207750
More Naturland Fair Hofpfisterei, a consolidated group of companies which includes Stocker's Backstube, the Meyermühle mill and the organic butchery Landfrau, is one of the longest-standing partners of Naturland and is heavily involved in projects concerned with sustainable development in Bavaria. In 2011 it was the first organic company in the world to be certified as an entity to the Naturland Fair standards. Now their organic mixed whole grain baguette also bears to Naturland Fair label and is to be introduced at the BioFach. Contact: Nils Nowak, [email protected] Brecht becomes a new partner of Naturland Gewürzmühle Brecht, spice millers, is one of the pioneers of the organic and reform movement. Ever since 1925, this company has committed itself to high standards of quality and organic farming. They have been supplying some Naturland business-es for over 20 years. This will be the first time for them to present products under the Naturland logo at the BioFach, includ-ing cloves, mace, estragon and parsley. Further products are to follow shortly with certification to the association's standards. Contact: Brigitte Bussler, [email protected] Health food store combines organic and fair trade amena is the brand name for a new world of enjoyment in health food retail stores, introduced by the fair-trade co-operative, dwp eG. This attractive brand includes coffee, tea, snacks and delicatessen products with special added value: all the products are produced organically, manu-factured under equitable social conditions, and fair-traded. Their delicatessen sauces Sweet Chili and Curry Cashew, cane sugar, Darjeeling green and black teas, fruit tea, two herbal teas and natural rooibos are all certified to the Naturland Fair standards.Contact: Naturlogistik GmbH, [email protected]
MARKET NEWS Naturland Partners at the BioFach 2014
Fine foods from Greek olives After relaunching the Mani Bläuel brand, sales in 2013 sky-rocketed, rewarding Bläuel Greek Organic Products with their best results in thir-ty years of operation. In 2014 this family-run business, located in Pyrgos, West Mani, will be applying for its olives and olive products to be certified to the Naturland Fair standards, and they will be present at the BioFach for the first time at the joint booth in pavilion 6/6. There they will also be presenting new products to complement their range. Contact: Felix Bläuel, [email protected] Ethiopia's wild-grown coffee Even today you can still find wild arabica growing in the unspoiled and often remote woodlands of the Bonga Forest. The farmers pick the ripe coffee berries one by one by hand. Roasting them in the traditional manner brings out the full aroma of these carefully selected beans to produce such flavours as café crème, light or dark espresso. The Bonga Red Mountain Wild Coffee Collection includes wild-grown coffee from the individual sites of Wodiyo, Yeyibito and Kejekata, sold in packets of 250g as whole beans in Naturland Fair quality. Contact: Birgit Oppelt, [email protected] Wine now labelled Naturland Fair Weingut Seck vineyard is on the right path to being awarded certification as a business as a whole under the Naturland Fair standards, and is now placing the first wine to bear the Naturland Fair logo on the market. Seck pur is a red wine, vegan and histamine free, which is matured without adding sulphur and exhibits the aroma of blackberries. For every bottle sold, the vineyard donates €1 to the German-Chilean Association Juntos e.V., which runs a children's home with a school and a farm near San Pedro. For further information, see: www.weingut-seck.de and www.juntos.org Delicious dishes at the BioFach Naturland now has a new catering partner: Mi-chael Ganster of Naturkost am Buchholzplatz in Friedrichshafen has had his bistro certified under the Naturland standards for communal catering facilities. Its ambitious head chef is this time also providing the catering at the Naturland booth at the BioFach in pavilion 6/6, booth 257. Here visitors can enjoy Naturland Fair in the form of a delicious meal. Contact: Michael Ganster, [email protected]
