Partner Event Radar - Sivers IMA€“ Biasing for module ... • USB communication with PC or over...
Transcript of Partner Event Radar - Sivers IMA€“ Biasing for module ... • USB communication with PC or over...
PartnerEvent
• Currentproducts• Coming products• Marketoutlook• Salesprocess
CurrentProducts
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SiversIMARadarProducts• RS3400SeriesSensors/FrontEnds– RS3400C– RS3400X– RS3410X– RS3400K– RS3400W
• CO1000AControllerBoard– AD1000AAdapter
• RK1001RadarDevelopmentKit• FMCWKITK• RadarLabKit
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RS3400C/00
• 5GHz• .75GHzbandwidth• 3wireserialinterfaceforcontrollingfrequency
• AnalogIFout• X-safe• SMAconnectorforantenna
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RS3400X/00
• 10GHz• 1.5GHzbandwidth• 3wireserialinterfaceforcontrolling frequency• ADF4156Synthesizer• Varactor based VCO• AnalogIFout• X-safe• SMAconnectorforantenna
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RS3400K/00
• 24GHz• 1.5GHzbandwidth• 3wireserialinterfaceforcontrolling frequency• ADF4156Synthesizer• Varactor based VCO• AnalogIFout• X-safe• SMAconnectorforantenna
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RS3400W/04• 77GHz• 1GHzbandwidth• 3wireserialinterfaceforcontrollingfrequency• AnalogIFout• WR-12waveguideantennainterface• Producthasbeen“endoflifed”duetosupplierdiscontinuingkeycomponent
• Limitedapplicationsduetoregulations• Isthereinterestfrom“alternativemarkets”forareplacement?
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RS3400Series– Pros/Cons• Pros– Bandwidth– betterresolution/range– X-safe– Synthesized– morestable frequency– Nocompetingproductsonmarket
• Cons– Slow– Expensive– NotISMband,mayrequirelicense– Notacompletesensor– difficulttoworkwith– Exportcontrolled– Non-standardconnector
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RS3410X/00
• 9,5-9,975GHz• 475MHzbandwidth• 3wireserialinterfaceforcontrollingfrequency
• ADF4158Synthesizer• AnalogIFout• Surfacemount• Idealforsecurity andsurveillance
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Building acomplete sensor
TXRX
MCU
Control
ADC
SignalProcessing
Implementation
• Limitationsdue tofrequency regulations:– Permitted foroutdoor use in:• France• Italy• Netherlands• Switzerland• Germany (power restriction)
–Worldwide use forlevel measurement inenclosedtanks
CO1000AControllerBoard• ControllerforRS3400series
– MCUwithbasicfirmware• TranslatingcommandsfromPCtoactionsfor
frontend• ReceivedatafromADC
– ADCforsamplingIFsignal• 16bit
– RS-2329-pinserialinterface,USBwithadapter
– Terminalprogramforcommunication(serialconnection)
– Biasingformodule• AD1000AAdapterBoard
– AdaptsCO1000AforusewithRS3400W
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RK1001RadarDevelopmentKit• RS3400K• CO1000A• ArduinoDue– USBinterface– Allowsstandaloneoperation– ConnectingtoLabviewbasedGUI
• PatchAntenna• Housing• SoftwarewithGUI
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RK1001– Pros/Cons
• Pros– Readytouse24GHzradarwith1.5GHzbandwidth
• Cons– Slow– Expensive– MorethanISMband,wastedperformance– Nolowerlevelaccesstosignalprocessing– Notintendedtobeintegratedincustomerproduct,
onlyfortestingRS3400K
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FMCWKITKandRadarLabKit• RS3400K• CO1000A• ArduinoDue– USBinterface– Allowsstandaloneoperation
– ConnectingtoLabviewbasedGUI
• PatchAntenna• SoftwarewithGUI
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ComingProducts
EVK02401/00
• New24GHzRadarProduct– Reference Product– Designed asstarting point– Newcustom sensorsandNRE
– 80/20concept• Meets needs of 80%of customer requests,but will onlyrepresent 20%of revenue• Remaining 20%will bring in80%of revenue throughcustomized product
Reference Design
• FromWikipedia:• Referencedesign referstoatechnical blueprint ofasystemthatisintendedforotherstocopy.Itcontainstheessentialelementsofthesystem;however, thirdparties mayenhanceormodifythedesignasrequired. Whendiscussingcomputerdesigns,theconceptisgenerallyknownasa referenceplatform.
ReferenceDesign
• FromWikipedia:• Themainpurposeofreferencedesignistosupportcompaniesindevelopmentofnextgenerationproductsusinglatesttechnologies.Thereferenceproductisproofoftheplatformconceptandisusuallytargetedforspecificapplications.Referencedesignpackagesenableafasttracktomarkettherebycuttingcostsandreducingriskinthecustomer'sintegrationproject.
SellingPoints
• RDK– Bandwidth– Intrinsically safe– SMAconnector toantenna
• EVK024010/00– Low cost– Complete sensor– Customizable
• Antenna• Signalprocessing• Formfactor
– Integrated antenna
RDKtoEVK02401/00Comparison
RDKtoEVK02401/00Comparison
Components
• RDK– RS3400K/00– CO1000A/00– Arduino– Patch antenna– Firmware
• EVK024010/00– RadarFrontEnd– MCUboard– Firmware
Software
• RDK– Firmware
• C++
– GUI• LabView package (large)
– Closed source,developmentdiscontinued
• EVK024010/00– Firmware
• C++
– GUI• C#
– Closed source,but canoffering customizationonNREbasis
Interfaces
• RDK– USBInterface
• ToGUIonly• Closed protocol
– Separate,external,power supply
– Analog/digitalout pins
• EVK024010/00– USBinterface
• Serial communication• NewAPIforcommunication withother MCUs
– PoweroverUSB
BusinessModel /Goals
• RDK– Sell RS3400K/00modules
• EVK024010/00– Sell EVK024010/00– Sell NRE– Sell customized radarfrontends
– Sell customized radarsensors
MarketOutlook
Sivers IMATechnologyandMarketDifferentiators
– V-andE-band– 0.13µmBiCMOS technology–Multi-channelRXandTX– IntegratedADC– eWLB packaging– Beamforming– Patchantennas
V- andE-band• 57-71GHz• Licensefreeinmanyregions• Telecomandradaruses
• 71-76,81-86,77-76,77-81GHz• Licensefreeorlightlicenseinmanyregions• Telecomandradaruses
• Shortwavelengthenablessmallantennaswithfocusedbeams
BeamForming
• Radar– Increaseantennagain- range– Enablesimaging/scanning– Angleinformation
• Telecom– Increaseantennagain– range– PtMP application– Selfaligninglinks–WiGig standard
PatchAntennas
• Lowcost• Smallformfactor• Easytocustomizewithlowtoolingcost(newPCBdesign,nohardtooling)
• Proveninautomotiveapplications
eWLB Packaging
• Embeddedwaferlevelballgridarray• Surfacemountpackage• GoodRFperformance• Easytohandle• Volumeproduction• LonghistoryincombinationwithSiGe MMICs
0.13µmBiCMOS Technology
• Matsfillinadvantages
Multi-channelRXandTX
• Forradarenables– Directiondetemination
IntegratedADC
• Higherlevelonintegration– Improvesperformance– ReducesBOMcost– Reducesdevelopmenteffortandtime
RadarMarketOutlook
• Radarisexpectedtobeastrongmarketinthecomingyears
• Trends/technologies– Packagedcomponents– Everhigherlevelsofintegration– InternetofThings– Smarthomes,cities,factories– SRDandISMregulationsallowforuseofradarinmanyapplications,andtrendistoloosenregulations
RadarMarketOutlook• Competingnon-contacttechnologies– Vision/cameras
• Timeofflight• Stereoscopic
– Lasers– Ultrasound
– Allhaveweaknessofrequiringaclearfieldofview,andarelineofsightonly
– Weakindifficultconditions– Costhasbeenanadvantageinsomecases,butradarhascaughtup
RadarMarketOutlook
• Opportunities– Goodlowcostcomponentsonmarket,butfewthatknowhowtousethem,evenat24GHz
– Limitedadoptionofradarduetocost,butnolongerthecase,barelyscratchedsurfaceforadoption
• Challenges– Manysmallvolumecustomers
• Wantcustomproducts,butdon’twanttopaycustomprices
RadarMarketOutlook
• 24GHz– ISMBand• Large,potential,untappedmarket• Mostpopularrequestedfrequencyfromcustomerleads
• Existingcompetitorsmissthemarkoncertainpoints
Competitors• InfineonSense2Go&
Sense2Go2– Capabilitytodetectmotion,speed
anddirectionofmovement(approachingorretreating)
– Verysmallform-factor(4cm× 3.5cm)
– BGT24MTR11– 24GHzhighlyintegratedRFMMIC
– XMC4200ARM®Cortex®-M4– 32-bitindustrialmicrocontroller
– Lowpowermode– Integratedpatchantenna
Competitors• RFBeam• ST100 Starterkit
– 16BitAcquision– 2Channels– Realtime Recording– Realtime Playback– SignalViewer SW– USBInterface
Competitors• SiliconRadar• EasyRadar• ProgrammableFMCW
parameters• Signalprocessing• Targetrecognition• Web-basedGUI• USBcommunication
withPCoroverwirelessLAN
Competitors• IMST• sR-1200e
– Thewaterproofedhousing(IP65)includesonetransmitandtworeceiveantennas
– ThereceivechannelsmeasureI/Qdata
– A/Dconversion,signalprocessing,rampgenerationandparametersettingaredonebyanintegratedTIDigitalSignalController
– TheradarmodulefeaturesanEthernet(Power-over-Ethernet)interface.
Competitors• Innosent• ISYS-4004
– Radar-baseddistancemeasurementsystemworkinginthe24GHz-ISM-Band
– Distancemeasurementofstationaryobjects– Measuringdistancefrom1.1to35mwithan
accuracyof±3cmforEU(availableBandwidth250MHz)
– Measuringdistancefrom2.7to35mwithanaccuracyof
– ±7.5cmforUS,UK,France(availableBandwidth100MHz)
– Detectionrangeconfigurable– Robustmetalhousingdesignedforoutdooruse
Competitors• INRAS• RadarBook
– ModularRF-Frontend– AnalogDevices24-GHzChipset– Upto12analogchannels– FPGASignalprocessing– Rawdatasampling– Standardizedcommandinterface– ARMModule– LinuxOS– 100MBit/sLAN,WLAN– ConfigurationviaWeb-interface– Dataratesupto1.2GBit/s
EVK02401/00Concept
• Take advantage of low-cost InfineonchipsandARMMCUs
• Simplify development cost andtime forcustomers
• Create reference platform that meets needs ofmost customer requests
• Reduce complexity,but fill gapsfound inotherradarsensors/kits– Justrightlevelofcomplexity….
RadarMarketOutlook
• Interestingmarketsandexampleleads– Agriculture• Lettuceharvesting
– Environmentalmonitoring• Waveheight
– Buildingautomation• Sewerflow
– Industrialautomation• Streetcleaningrobot
RadarMarketOutlook
• Nextgenerationtechnologiesformm-waveradar– Goingupinfrequency• 60GHz• 120GHz• 240GHz
– Greaterintegration• ADC• Antennas• Signalprocessing
RadarSalesProcess
RadarSalesProcess
• Existingproducts– Productsareveryapplicationspecific(levelmeasurement),Sivers IMAmaynothaveacompetitiveofferinginallareas.
– Gatherdetailedproductrequirementsusingtheexampleradarquestionnaire,seeifanyexistingproductsmeetspec.
– ContactSivers IMAR&Dandproductmanagementtoassistinselectingasuitablemodule,ifany.
RadarSalesProcess
• EVK02401/00– Designedalowcostandveryeasytouseevaluationplatformofradartechnology
– Encouragecustomertopurchaseakit– Alternatively,performademousingakit
RadarSalesProcess
• EVK02401/00– Followupfrequentlytogatherfeedbackandexperience
– CommunicatewithSivers IMAtodevelopaproposalforanNREprojectandcustomizedproductifreferencedesignisinsufficient
RadarSalesProcess
• ExampleNREproject– Customerrequiresacustomantennapatternaftertestingwitheval kit
– Antennaredesign• Fixed time andcost
– 25KUSD– 4weeks fordesign,plusmanufacturing andtesting