PARTICIPANT BOOKLET

#EfmaAsia18

pRoGRam 30 OCTOBER 2018

welcome coffee and registration8.15

Opening session

Leadership in digital: from transformation to business as usual

Ecosystem: is the cake big enough for banks’, Big-Techs and Fin-techs?

DIALOGUE SESSION: Leadership in digital: from transformation to business as usual Bringing digital into the balance-sheet Leveraging digital to go beyond banking Leading from front rather than just in the frontendJohn Lee Country CEO and CEO of Maybank Singapore Maybank Singapore& Amit Arora Global Head Digital Programs Standard Chartered Bank Singapore Singapore& Anurag Mathur Head of Retail Banking & Wealth Management HSBC Bank Singapore& Michael Lor Senior Advisor, Asia Pacific Efma Asia Pacific

10.15

Coffee break and networking10.40

Welcome address

Vincent Bastid CEO Efma France

9.00

Reimagining banking: DBS’ digital transformation journey Being digital to the core Embedding ourselves in the customer’s journey Creating a start-up mindsetSu Shan Tan MD Group Head of Consumer Banking & Wealth ManagementDBS Bank Singapore Singapore

Humanising Financial Services in a Digital World Key digital trends shaping the role of banks Leveraging on technology to serve our customers better Maintaining the ‘human’ touch in a digital worldJohn Lee Country CEO and CEO of Maybank Singapore Maybank Singapore

The digital butterfly effect Going digital with a human touch Monetising digital capabilities Digital banking: what lies aheadAmit Arora Global Head Digital Programs Standard Chartered Bank Singapore Singapore

9.10

9.25

9.50

Bank as a Platform: Accelerating Digital Archipelago by Bank BRI Race to space with BRI Satelitte Data is the new oil, API is the pipeline Digital collaboration with eCommerce, RideSharing and Fintech to speed up Indonesia financial inclusionKaspar Situmorang Executive Vice President of Digital Center of Excellence BRIBank Rakyat Indonesia Indonesia

Making dumb banks smart

Ling Cao Account Executive APAC Backbase Netherlands

11.05

11.30

pRoGRam 30 OCTOBER 2018

DIALOGUE SESSION: Ecosystem: is the cake big enough for banks’, Big-Techs and Fintechs? Fintech Collaboration is good but is it really working? Fintechs, big-techs and banks: How to make the different species mate? Big-techs and financial services: Is it a real ghost or just a shadow Collaborating with the players of tomorrow, finding the unicorns and or investing in hype. It is such a confusing world!Suhail Suresh Group CTO Maybank Malaysia& Sanjeev Mehra Managing Director, Head of Platform Innovation for APAC and EMEA, Global Consumer Technology Citibank Singapore Singapore& Kaspar Situmorang Executive Vice President of Digital Center of Excellence BRI Bank Rakyat Indonesia Indonesia& Michael Lor Senior Advisor, Asia Pacific Efma Asia Pacific

12.15

DIALOGUE SESSION: Transformation and FinTech collaboration: how to do it right?

Henry R. Aguda SEVP, Chief Technology and Operations Officer and Chief Transformation OfficerUnionBank of the Philippines Philippines& Armand Wahyudi Hartono Deputy President Director BCA Bank Central Asia Indonesia& Michael Lor Senior Advisor, Asia Pacific Efma Asia Pacific

14.30

lunch break and networking12.40

11.50 Fueling Innovation Through API The transforming banking landscape in Asia How banks can capitalize on the open API economy Crafting a roadmap towards a successful digital futureSanjeev Mehra Managing Director, Head of Platform Innovation for APAC and EMEA, Global Consumer Technology Citibank Singapore Singapore

Transformation and FinTech collaboration: how to do it right?

Bank Fintech collaboration: lessons learned through our journey as an investor

Armand Wahyudi Hartono Deputy President Director BCA Bank Central Asia Indonesia

13.40

Dual transformation journey of Unionbank Unionbank’s cultural transformation Key technologies used for transformation Benefits realized from our transformationHenry R. Aguda SEVP, Chief Technology and Operations Officer and Chief Transformation OfficerUnionBank of the Philippines Philippines

14.05

Mobile, wallets and online payments: do the banks have win-back strategy?

Bridging social and banking Allowing users to access all banking services from within any messaging application Creating a unique and frictionless banking experience Allowing users to enjoy the trust, privacy and security of their bank, wherever they are and whenever they need itShai Gill Business Development Director, APAC PayKey Israel

15.10

Cashless situation in Japan and Jibun Bank initiatives for cashless payments Japan is lagging behind cashless, is it ture? Jibun Bank initiative for cashless payment in collaboration with big telecom career Fintech collaboration for cashless payment and developing new serviceKazuya Sakakibara Executive Officer, Payment Business and Product Development unitJibun Bank Japan

14.45

DIALOGUE SESSION: SME banking: charting the future of digital relationship with the owner andthe company- How to digitize the SME Banking experience for customer delight and profitability?- Meeting different behavioral groups within SME- New thinking: From product to purposeChristian Roland Head of Transformation - FEVP Transformation Siam Commercial Bank Thailand& Julienne Loh Executive Vice President of Products for Asia Pacific MasterCard Singapore& John Berry UK Regional Manager Efma United Kingdom

17.30

End of day one17.55

SME banking: charting the future of digital relationship with the owner and the company

Digital business banking Many banks focus their digital investments on retail customers, even though there is significant value potential in business banking The customer journey in business banking is often fragmented and inconsistent across prospecting, advice, onboarding and servicing SCB is using digital tools and platforms to create uplift the experience in business bankingChristian Roland Head of Transformation - FEVP Transformation Siam Commercial Bank Thailand

Capitalizing on the small business segment Small business’s needs are constantly influenced by strong market forces How can the bank transform to meet the Small Business’s needs Enriching the client’s experience by being the single, trusted advisor for your clientJulienne Loh Executive Vice President of Products for Asia Pacific MasterCard Singapore

16.25

16.50

Coffee break and networking16.00

DIALOGUE SESSION: Mobile, wallets and online payments: do the banks have win-back strategy? How to make innovation pay to win in payments? How to makes banks great again in the face emerging social mobile payment? How to reduce friction in experience and payments to zero? How to leverage strength in payments to win in other parts of value chain?Jayant Bhatia Global Head - Digital & Payments - Retail Products Standard Chartered BankSingapore Singapore& Kazuya Sakakibara Executive Officer, Payment Business and Product Development unitJibun Bank Japan& Qasif Shahid CEO & Co-Founder Finja Pakistan& Fahim uz Zaman General Manager, Middle East Efma Middle East

15.45

Mobile wallet wars: an emerging market case study! Finca Pakistan strikes back with the SimSim launch! Banks can’t be feature phones anymore more, must transform to become to smart phones. How? Need based versus behaviour changing business modelling! Platform versus pipeline thnking, which way to go?Qasif Shahid CEO & Co-Founder Finja Pakistan

15.20

PROGRAM 30 OCTOBER 2018

A winning playbook in the age customer experience

Ozkan Aykut Demir Chief Executive OfficerPisano United Kingdom

Sheb Camur Customer Success ManagerPisano Turkey

17.15

The distribution model of the future is different, better but more distant than expected Disappointing march of digital channels after over 20 years There is no winner – growing complexity of distribution channels Customer experience spoiled by archaic banking category and incoming disruption

Lukas Czekajewski Deputy Director of Direct Channels Sales and Service DepartmentmBank Poland

Jakub Synowiec Head of Customer Intelligence Division of CRMmBank Poland

pRoGRam 31 OCTOBER 2018

welcome coffee and registration8.15

Data: everyone knows the destination but how to manage the journey?

Channel and customer experience: is the battle already over or has just begun?

Efma-Accenture DMI initiative

DIALOGUE SESSION: Data: everyone knows the destination but how to manage the journey? To monetize or not: Making choices in an era of GDPRs and Cambridge Analyticas Big Data, big priorities, big projects and big problems with legacy infrastructure Leveraging data for better experience and giving customer back the control Are Big-Techs creeping into banks’ territoryYohhei Yonei Senior Digital Strategist (Digital Innovation Department) Mizuho Bank Singapore& Yair Grossman Head of Group Strategy, Planning, Strategy Finance DivisionIsrael Discount Bank Israel& Ozkan Aykut Demir Chief Executive Officer, Co-Founder Pisano United Kingdom& John Berry UK Regional Manager Efma United Kingdom

Dialogue with the winners of Efma-Accenture Distribution & Marketing Innovation Awards from Asia Presentation of the winners Panel discussion on innovation

10.15

11.25

10.30

Transforming the banking business in digital era Initiative and approach of the bank toward digital platform business. Concrete projects and business idea in the bank in order to collect and utilize massive amount of digital data. Future business concept of digital data driven business and expected role for the bank in its business model.Yohhei Yonei Senior Digital Strategist (Digital Innovation Department) Mizuho Bank Singapore

Know unknowns A glimpse into some trends What might happen? Why we feel it’s important?Bidyut Dumra Executive Director / Head of Innovation DBS Bank Singapore Singapore

Insight, Bot, Chat – a triple layered fintech based solution

Yair Grossman Head of Group Strategy, Planning, Strategy Finance DivisionIsrael Discount Bank Israel

9.25

9.00

9.50

Coffee break and networking11.00

pRoGRam 31 OCTOBER 2018

DIALOGUE SESSION: Channel and customer experience: is the battle already over or has just begun? Reimaging experience in the world of more digital, more data, demanding customers How to stay in the sweet spot of long-term winners? How to create and enhance value in mobile through sales and experience? How to enable new ways of consuming financial services?Paolo Barbesino Head - Multichannel Banking Emirates NBD United Arab Emirates& Nicholas Chee Executive Director, Customer & Channels Connectivity, Group Channels & Digitalisation United Overseas Bank Group Singapore& Jakub Synowiec Head of Customer Intelligence Division of CRM mBank Poland& Manish V Shah Senior Vice President Digital Channels Kotak Mahindra Bank India& John Berry UK Regional Manager Efma United Kingdom

12.55

networking lunch13.20

End of conference14.00

Artificial intelligence and new communication tools: winning channel experience by combining the winning tools and technologies

Manish V Shah Senior Vice President Digital Channels Kotak Mahindra Bank India

Empathy as a strategy for digital transformation Reimaging experience in the world of more digital, more data, demanding customers How to stay in the sweet spot of long-term winners? How to create and enhance value in mobile through sales and experience?Przemysław Wyszynski Sales & Business Development Director Billennium Poland

12.15

12.40

Building an outside-in modern banking distribution strategy The two flaws of the optichannel doctrine: the opti, and the channel Mobile first and its long tail: why making a service available everywhere won’t pay off, when consumers expect this right on their mobile Poor customer experience tampers adoption: when consumers get frustrated in fulfilling a task, it’s very unlikely to gain them back Designing for behavioral change: imagine how you want your customers to interact with you in a sustainable way, then validate whether this is realisticPaolo Barbesino Head - Multichannel Banking Emirates NBD United Arab Emirates

11.50

WE THANK OUR PARTNERS

SPONSORS

CO-HOSTS

MEDIA PARTNERS

A global non-profit organisation, established in 1971 by banks and insurance companies, Efma facilitates networking between decision-makers. It provides quality insights to help banks and insurance companies make the right decisions to foster innovation and drive their transformation. Over 3,300 brands in 130 countries are Efma members.

Headquarters in Paris. Offices in London, Brussels, Bracelona, Stockholm, Bratislava, Dubai, Milan, Montreal, Istanbul, Beijing and Singapore.

Efma | 10 boulevard Haussman 75009 Paris | France | Tel: +33 1 47 42 52 72 | Fax: +33 1 47 42 56 76 | info@efma.com | efma.com