Part II: Services: Marketing, new media, writing, consulting and information management
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39 Bulletin of the American Society for Information Science and Technology– October/November 2010 – Volume 37, Number 1 PART II Services: Marketing, New Media, Writing, Consulting and Information Management by Crystal Sharp, Guest Editor M any IIPs leverage their information skills to help clients use information resources to their best advantage. Marge King discusses strategies to help non-profit organizations pursue funding opportunities. Marjorie Desgrosseilliers presents the experience of six IIPs in enhancing the marketing productivity of their clients. Ulla de Stricker, a knowledge management consultant, describes the value proposition for clients in engaging consultants. Karen Blakeman and Scott Brown discuss social media as tools for marketing and branding and show why it is essential to integrate social media into a business’s research and reputation management strategy. Sarah Hager Johnston, whose clients are in the insurance and risk management field, discusses several key components in clarifying the reference question when developing a research proposal. Deb Hunt’s article shows how IIPs can help clients generate value from their knowledge assets by improving enterprise knowledge management practices. ■ CONTENTS NEXT PAGE > NEXT ARTICLE > < PREVIOUS PAGE Special Section Adding Value: Independent Information Professionals Crystal Sharp can be reached by email at crystal<at>cdsharp.com. CD Sharp Information Systems, Ltd., www.cdsharp.com, offers customized, innovative strategies and 12 years of experience to the development, facilitation and writing of multidisciplinary research grant proposals. Crystal Sharp is a past president of AIIP. “It is a very sad thing that nowadays there is so little useless information,” quipped Oscar Wilde in 1894. He did not know the half of it. –The Economist, All Too Much, Feb 25th, 2010
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Transcript of Part II: Services: Marketing, new media, writing, consulting and information management
39
Bulletinof
theAmerican
Soc
ietyforInform
ationScien
cean
dTech
nology
–Octob
er/Novem
ber20
10–Vo
lume37
,Num
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PART IIServices: Marketing, New Media, Writing, Consulting andInformation Managementby Crystal Sharp, Guest Editor
M any IIPs leverage their information skills to help clients useinformation resources to their best advantage. Marge Kingdiscusses strategies to help non-profit organizations pursue
funding opportunities. Marjorie Desgrosseilliers presents the experience ofsix IIPs in enhancing the marketing productivity of their clients. Ulla deStricker, a knowledge management consultant, describes the valueproposition for clients in engaging consultants. Karen Blakeman and ScottBrown discuss social media as tools for marketing and branding and showwhy it is essential to integrate social media into a business’s research andreputation management strategy. Sarah Hager Johnston, whose clients are inthe insurance and risk management field, discusses several key componentsin clarifying the reference question when developing a research proposal.Deb Hunt’s article shows how IIPs can help clients generate value fromtheir knowledge assets by improving enterprise knowledge managementpractices. �
CON T E N T S NEX T PAGE > NEX T ART I C L E >< PRE V I OUS PAGE
Special Section
Adding Value: Independent Information Professionals
Crystal Sharp can be reached by email at crystal<at>cdsharp.com. CD Sharp InformationSystems, Ltd., www.cdsharp.com, offers customized, innovative strategies and 12 yearsof experience to the development, facilitation and writing of multidisciplinary researchgrant proposals. Crystal Sharp is a past president of AIIP.
“It is a very sad thing that nowadays there is solittle useless information,” quipped Oscar Wilde
in 1894. He did not know the half of it.–The Economist, All Too Much, Feb 25th, 2010
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