PART IIPREPARATION/PROCESSCHAPTER THREE

COMMUNICATION

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COMMUNICATION

Framework for Communication

Communication Theories

Communication Models

The Communication Process

Goals and Purposes of Communication

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Communication Theories

Communication theories address a variety of areas and contexts: Verbal and Nonverbal Messages Interpersonal/RelationalCulturalGroup/Organizational/Public CommunicationMass Communication

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Public Relations borrows from several theory areas This would depend on the goals, purposes,

objectives, and context for communication.

Basic messages from Information Theory

Public communication from Rhetorical Theory

Mass communication Theories

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Examples of Mass Communication Theory applied toPublic Relations

Two-Step Flow Theory Spiral of Silence

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Public Relations Models

Grunig-Hunt Models

Press Agentry/Publicity ModelPublic Information ModelTwo-Way Asymmetric ModelTwo-Way Symmetric Model

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The Communication Process

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SEMDR Communication Process

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Communication Process Model

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Communication Process Elements

Source-origin of communication Message-content of the message Encode-translates idea into message Decode-breaks down the message Receiver-targeted message recipient

NOTE: Processing and feedback necessary by all parties involved.

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What are some barriers to communication?

Clue: Inhibits the message from being received.

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What are some of the contexts in which communication occurs?

Clue: Two workers engaged in a planning meeting for a campaign

Answer: Interpersonal communication

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Our words our open to interpretation..... Can you think of an example?

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They’re only words…..

“Can’t we all just get along?”

“I never inhaled.”

“If they don’t fit, you must acquit.”

…but we remember them.

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Some words stay in the lexicon….. Hanging chads Embeds

Would they be understandable in all contexts?

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Symbols

What symbol is used to identify your school?

Why would organizations like your school want to use symbols?

What are some organizational symbols that are evident on campus?

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Semantics

Are there any differences here? I want you to use the color red to identify our

logo. I want you to use fire engine red to identify

our logo.

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Points to remember

The message must be clear to all parties. Write and speak with the audience in

mind.

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Can you identify some recent problems that some organizations have had with communication?

Clue: Corporations

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Goals/Purposes of Communication To inform, persuade, motivate, or build

understanding

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Hierarchy of Communication

Goal/Purpose

Objective

Planned approach

Research

Write

Edit/Rewrite