Part-financed by the European Union

WS 3: Communication

Joint Technical SecretariatLead Applicant seminar, Hamburg, 2-4 April 2008

Content

I. Presentation

Intro: why communication is important?

1. Baseline: DOCUMENTS

2. What are the REQUIREMENTS

3. Practical steps: 1 & 2

4. Support from JTS

II. Workshop

Why communication is important?

- helps to achieve project results

- improves quality

- wider visibility

- promotes assistance from Programme and EU

Shift: from informing towards communicating!

- plan well and implement communication activities!

- we are here to help you

- you will help us

win-win scenario!

Communication adds value!Communication adds value!

1. Documents

EU

• Commission Regulation No.1828/2006 (Article 8 & 9, Annex 1)

• EU Visibility Guidelines for External Actions

Programme

• Programme Manual: Chapter 8

• Application form: WP2 „Communication and information“

• Lead Applicant Declaration, Partner Declaration, Grant contract

2. REQUIREMENTS: preparation (1)

Plan resources:

- staff (Information Manager)

- budget for activities

Fill in WP 2 “Communication & information” in the application form

Note: during assessment budget will be checked against planned activities

Fill in:

- aim

- target groups

- communication tools

- milestones & outputs

- budget (section 4 of the AF)

2. REQUIREMENTS: preparation (2)

2. REQUIREMENTS: implementation

Yahooo! My project is approved!

- Prepare a communication plan

- Design project logo and website

- All project outputs and results must have clear reference to the programme & EU contribution

Purpose:

- plan information and communication activities

- target audience with information it is interested in

- disseminate information about the project and its results

Communication plan (1)

The plan should:

1)fulfil the requirements 2)be realistic3)contribute to more visible project results

Communication plan (2)

Communication plan (3)

1. general strategy

2. annexes:

I) amended WP 2 with

extended information, milestones

and main outputs

II) indicators for WP2

(listed in Programme Manual 10.3.2)

3. Practical steps

Step 1: fill in WP2 in the Application Form

This will be assessed!

Step 2: after approval submit Communication plan

This will be monitored!

When taking step 1, do not forget about step 2!

4. Support from JTS

- Website eu.baltic.net

- Programme Communication plan

- Communication Guidelines & best practice examples

- Individual consultations per phone & e-mail

- Lead Partner seminar

- Communication seminar

Part-financed by the European Union

Questions?

II. Workshop

exercise 1: filling in AF WP2 section “Aim”

- aim (group 1)

- target groups (group 2)

- communication tools (group 3)

Duration: 30 minutes

II. Workshop

exercise 2: filling in AF WP2 section “Milestones & outputs”

All groups will work on “milestones & outputs”

Duration: 20 minutes

Part-financed by the European Union

WS 3: Communication

Darijus Valiucko (dv@eu.baltic.net)Liga Abika (lia@eu.baltic.net)Information Managerseu.baltic.net