CHICAGOPART V:

I’m Hattie. Pronounced with a short “a”, not a long “a”, (I get called Haiti a lot). I’m willing to bet you’ve never met another Hattie before. In the rare instance that you have, I’m sure you’ll share with me that you once had an Aunt Hattie, or some friend of your Grandma had a first grade teacher named Hattie. Another common reaction is to question whether Hattie is short for something? Yes, traditionally it’s short for Harriet but not in this case. When my Mom named me it was her wish to have a daughter with an unforgettable first name. No one could have predicted the amount of pre-conversation chitchat it’s created upon every introduction I’ve ever made. I am an art director/idea factory/songwriter/photography hobbyist/idealist/cook. Creative through and through. Born and raised in Waukesha, Wisconsin, I’ve been on the move ever since; Milwaukee, Nashville, Tampa and now Chicago. Making my return to the Midwest, I finally understand the strength of feeling that is home. The following pages are a collection of “short stories”, an account of what I’ve contributed to creative society over the last few years. I’d like to add more, so let’s get to work.

HI

TODAY

Currently I am working for a health IT consulting company called Hielix as the sole creative member of our seven-person team. ‘Art Director’ is indeed my professional title, and in that vein I create and care for our brand(s), and see them into the future. Though, small teams often operate with the expectation that its members wear many hats.

Hielix being no exception, I have marketing-related responsibilities as well. A large personal goal since working for Hielix has been to place a heavier focus on our reseller support voice, making our overall approach to this audience less intrusive and more inclusive. I focus a lot of my attention on how to best answer the demands of our partners and followers. I execute through accessible verbiage, clean aesthetics, and through a variety of mediums: online collateral, blogs, weekly emails, video, webinars and social media.

EMPOWERING SEAMLESS EXCHANGES OF HEALTHCARE DATA

• Physician assessment + EHR evaluation

• HIE strategic planning, implementation + measurement

• Health IT consulting services

• MU consulting + achievement

.COM

PHYSICIAN ASSESSMENT + EHR EVALUATION FOR HEALTHCARE IT RESELLERS

With Hielix Apps, Health IT resellers:

• Shorten the EHR sales cycle

• ID incremental revenue opportunities

• Tailor solutions to individual customers

• Better assessment = more stable EHR installations

APPS.COM

HIELIX, INC.TAMPA, FLORIDA ART DIRECTOR, JAN 2011-CURRENT

WHAT I DID

Developed identities for: – corporate brand– product brand(s)– ingredient brand(s)

And all marketing collateral/materials, websites and apps associated with each brand.

Managed social media presence and online marketing. Event coordinator.

TRADESHOW BANNERS

ASSESSMENT + PRODUCT EVALUATION

The Hielix EHR Roadmap is an interactive web application created primarily to support the IT reseller channel in their efforts to help physician practice customers efficiently choose an EHR software package. With the federal time line pressures put on physicians, choosing an EHR product that will meet the unique needs of the practice is paramount. The selection of an EHR can impact the practice from downtime to clinical workflow to number of patients seen – before and after adoption. These factors, along with the vast number of options in the marketplace today, make it difficult for physician practices to select a software package that is tailored to their needs.

However, the unique intelligence embedded within the Hielix EHR Roadmap is the result of our interactions with over 10,000 physicians nationwide in addition to our work with ambulatory practices on EHR adoption, developing seamless exchanges of healthcare data and achieving Meaningful Use. The outcome of the application is the Hielix EHR Roadmap, a list of considerations for EHR selection and adoption that can be used by the practice to take the confusion out of the selection process.

Hielix channel partners are able to use the Hielix EHR Roadmap to gain strategic insight into the practice, including the specific pain points within the business and the likely hurdles to adoption. This insight allows for more focused, stronger sales presentations and more efficiency within the sales cycle.

In addition, those resellers who utilize the Hielix EHR Roadmap as part of the sales process realize further benefits, including:• Increased confidence and credibility in the mind of the practice.

• The final product selected is in line with the unique needs of the practice. This provides a much greater opportunity of long-term success for the EHR.

• The ability to more easily identify opportunities for incremental revenue – including managed services, hardware and software, privacy and security, meaningful use, healthcare IT consulting, etc.

Hielix EHR Roadmap is available to our reseller partners as both direct resale and private label. Please contact us at info@hielix.com for more details or go to: HielixEHR.com/channelpartnerships.

To learn more go to: HielixEHR.com // Contact ccouncilor@hielix.com // (813) 926-6200 // © Hielix 2011

HOSPITAL EMR ROLLOUT

HEALTHY PROVIDER SERVICES

Hospitals in every market are evaluating an EMR or have chosen and are in some stage of development. Along with the internal data-center deployment of the EMR, there is a significant financial incentive for the hospital customer to get as many of their referring physicians on their system as possible. However, the hospital is not in a position (and likely neither is the EMR vendor they’ve chosen) to capably and efficiently handle this kind of rollout and support for clinics and physician practices. The hospital IT department is simply under too much strain handling the internal EMR deployment, along with maintaining the other systems and needs inside the hospital.

These challenges and financial ROI opportunities present a significant opportunity for a value added reseller to take on the external rollout of the EMR down to clinics and physician practices. Offering this service will allow the reseller to gain traction within the individual hospital and potentially acquire a group of additional customers along the way.

WHO IS THE CUSTOMER? In this situation even though the work completed is mostly on the physician practice side the ultimate customer is the hospital. While virtually all hospitals will have this type of need, the best targets for this service will be hospitals with >250 beds. Even though hospitals of that size have well developed IT staffs, they are usually carrying heavy workloads with the internal needs of the hospital alone. In addition, in many cases they are weighed down with the actual implementation of the EMR within their data center and will have trouble allocating the resources to handle the rollout of their EMR outside the hospital walls. One additional point is this is an area where a local reseller can have a significant impact. As the local reseller you’ll likely have a better feel for the hospital’s customer base of physicians and should be able to provide the hospital with efficiency in rolling out their EMR.

Within the hospital it is usually the CIO who is responsible for this type of project, mainly because he/she is also the person responsible for the hospital’s EMR implementation within the data center. However, it’s important to note that many other stakeholders are likely to be involved in the project, including the CEO and CMIO.

To learn more go to: Hielix.com // Contact ccouncilor@hielix.com // (813) 926-6200 // © Hielix 2011

HEALTHY PRACTICE CHECKUP APP

PRINT COLLATERAL

HTML EMAILS

LEFT: HIELIXEHR.COM, RIGHT: HIELIX.COM

INGREDIENT BRAND IDENTITY

DAVIE MCLEANASI Global Response, Kaseya, EBridge Solutions, Ideafield Coworking, Keep America Beautiful, Hielix, Tradewinds Resort, Step Up For Students

CHAPPELL ROBERTSMosaic, PSCU Financial Services, Tampa Bay History Center

PYPER PAUL + KENNEYSweetbay, Tampa Bay Rays, Tires Plus, Lowry Park Zoo, Metropolitan Ministries

SCHIFINO LEEUSAmeriBank

HOLLER DESIGNAACSB, AACSB Exchange, SurgiFlow, Florida Chamber of Commerce

BIT DEFENDERBitDefender USA, BitDefender, BitMoms, BitDefender Iran, BitChampions

AND...Ryan Nece Foundation, Nicole Donnelly– Makeup Artist, Marjau Systems, Clare Emerson Robbins–Portrait Consultant, Michael Murphy Gallery

SUNNYFLORIDA

Was truthfully a mixed-bag experience. Month-to-month things were rarely consistent, making for one wild 2 year adventure full of freelance, in-house gigs and eventually full-time employment. (Hallelujah!)

TAMPA, FLORIDA FREELANCE, MAY–NOV 2010

ART DIRECTOR, NOV–DEC 2010

WHAT I DID

Designed websites for: – Keep America Beautiful – Hielix– Kaseya– ASI Global– IdeaField Coworking– Step Up for Students– eBridge Solutions

Managed social media for: – The Eden – DavieMcLean – IdeaField Coworking

And all DavieMcLean sales/ promotional collateral, RFPs, etc.

DAVIE MCLEAN

LITTERINGISWRONGTOO.ORG

OUTDOOR

LitteringIsWrongToo.org

KEEPING YOUR OPINION TO YOURSELF.

Tell us what else is wrong...And be entered to win!

LitteringIsWrongToo.org

PROPOSING ON ABLIND DATE.

EVENT BANNER

KEEP AMERICA BEAUTIFUL: “LITTERING IS WRONG” CAMPAIGN

EBRIDGESOLUTIONS.COM

KASEYA HTML EMAIL & LANDING PAGE

ASIGLOBALRESPONSE.COM STEPUPFORSTUDENTS.ORG

TAMPA, FLORIDA FREELANCE, OCT 2009–APRIL 2010

WHAT I DIDDeveloped business pitch concepts & art for Sweetbay Supermarkets: – outdoor – print – viral– web, device & social media

Art direction & production for: – Tampa Bay Rays – Tires Plus – Lowry Park Zoo – Florida Aquarium– Metropolitan Ministries

PP+KIn-store POP In-store POP

IN-STORE EXPERIENCE, FRESH CREATIONS POP-UPS

STORE TAKE-AWAY EXPERIENCE, FRESH TIP GROCERY BAG SERIES

Grocery Bag Green Bag

The Book of Fresh - New to the Neighborhood Direct Mail SWEETBAY SUPERMARKETS: “IT ALL STARTS AT SWEETBAY” CAMPAIGN

DIRECT MAIL, BOOK OF FRESH

SWEETBAY.COM, FRESH FOOD FORUM, REAL MEALS RECIPE ARCHIVE, FRESH TODAY FARMER’S MARKET TRACKER

NEWSPAPER TAB-ON

Tab On

Fresh Creations Forum

Real Meals Recipe Posting

When & Where Posting – Fresh Today

NORTH-CUTT &ASSOC.NASHVILLE, TENNESSEE

DESIGNER, NOV 2008–AUG 2009

WHAT I DIDCreated print, outdoor ads & collat-eral materials for: – Bridgestone/Firestone/ Bandag Tires – Mountain Jim’s Ice Cream– Belmont Church– Gaertner Cabinet Co.

MOUNTAIN JIM’S ORIGINAL ICE CREAMS, PINT PACKAGE LABEL DESIGN

2524

People get up at the crack of dawn to transform their hotel rooms into elaborate “swap meets.” The hotel’s rooms on the first floor are the place for serious negotiations, trades and catching up with oldfriends.

See for yourself the impressive collections

at the 19th Annual National Toy Truck ‘N

Construction show this August 21-23,

2009 at the Adams Mark Airport Hotel

in Indianapolis. To make hotel reservations

at a special rate, call the Adams Mark

at (800) 790-4109, and tell them

you’re attending the show.

22

Whether your eyes light up seeing your hometown

favorite die-cast, a hand-crafted wooden flatbed,

or the rusty cab-over that hauled your brother’s

Lincoln Logs® hundreds of miles around the living

room floor, chances are you’ll find them all at the

National Toy Truck ‘N Construction show.

Heralded as one of the largest gatherings of antique

truck collectors, toy manufacturers and enthusiasts

who simply love model trucks, the toy truck show

is held every August at the Adams Mark Hotel

near the Indianapolis airport.

Turn the page to see if there’s something that

catches your eye.

Do You Ever Pine

For Your First Love

BELMONT CHURCH, FAITH PROMISE ‘09 COLLATERAL

FIRESTONE, RAND MCNALLY ATLAS ‘09 BRIDGESTONE/BANDAG TIRES, REAL ANSWERS MAGAZINE

BRIDGESTONE, NATIONAL PREFERRED PROGRAM LOGO

TRUST COMPANY BANK, LOGO

STIR, LLCMILWAUKEE, WISCONSIN FULLTIME INTERN, MAY–OCT, 2008

WHAT I DIDAssisted in the creation and production of print & outdoor for: – Optima Batteries – WildEarth – Visit Milwaukee– Milwaukee Brewing Co.– St. Joseph’s/Candler

Out here, batteries take a beating. Deep power drains. Hull-pounding seas. With up to 3X more recharges and over 15X more vibration resistance, OPTIMA® deep-cycle batteries overpower whatever the ocean throws at you. Look for the BlueTop® and six-pack shape in multiple sizes at your local dealer. 888-867-8462. optimabatteries.com

©2008 OPTIMA Bat teries

FOR COLOR ONLY

OPTIMA BATTERIES, MARINE ADS

VISIT MILWAUKEE, SUMMER ADS

ST. JOSEPH’S/CANDLER, OUTDOOR TUSHAUS, HALF-PAGE ADS

WILDEARTH, ADS

We can save you a ton of cache(Our dignity’s another story)

(877) 333-4848 tushaus.com

RAM, bam, thank you ma’am(Sorry, we’ll just stick to computers from now on)

(877) 333-4848 tushaus.com

SKILLS &QUALS

WORKS WELL WITHAdobe InDesign, Illustrator and Photoshop

CAN DESIGN FORWeb, phone/tablet, and traditional mediums

CAN NAVIGATEConstant Contact, AWeber, Joomla and Wordpress

CAN MANAGEBlog, social media and HTML marketing content/strategy

EDUMilwaukee Institute of Art and Design, Communication Design, ‘08

ADDT’L TRAININGCoffmanson’s Portfolio Finishing School, Self-taught

OTHER NOTES3-5 years experience, Art Director with Marketing Director flavor, conversational copywriter, fierce Italian at-home chef

“Take control of your circumstances before they take control of you.”

I’ve bounced around the country and have lived in different cities, among different people, interests and weather patterns. Thus far you could say I’ve rolled with the punches. I haven’t had a plan necessarily, just a passion for advertising.

Rather than ramble and complain that I’m not currently working in my desired career, I’d rather focus on changing my stars. I’m talented, I’m passionate and I’m tenacious. I work hard, other people’s opinions do matter to me, and I’m constantly trying to one-up myself.

Advertising is where I feel the most at-home, as odd as that may be.

TOMORROWLET’S CHATE: HattieStearns@GMail.comP: (262) 352-7403

SNOOPFB: /hattie.stearnsT: @hattie_maeTumblr: theitalianredneck.com