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Sales apps that give you super powers.

Monica Alonso!Golden Gekko Product Manager

Agenda !   Applification

!   Recognizing the right sales apps

!   Q&A

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Applification

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“There’s an app for that”

!   Jumping from app-to-app is time consuming and distracting to clients

!   Sales and marketing material is not easily shared across the organization

!   Follow-ups are time consuming when copy/pasting notes and attaching files

!   Notes and emails do not get into the CRM automatically

apps listed on iTunes under Productivity

Weakens the business case

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Can’t grasp the full potential.

No branded environment

No security

Organizations with successful implementation of analytics see 12x profit growth

3, 1-hour, meetings a day is 660 hours a year you miss out exposing clients to your brand

50% of tablets are not password protected Employees leave there is material everywhere

No collection of data

Source: Vertic 2012, Gartner 2012

Have 1B$ in the bank?

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That’s the sum invested by GE in mobile software.

Source: Wall Street Journal (2011)

new mobile solutions center

of excellence

In Dallas, Texas

Watch video

“GE has some of the best technologies in the world, and now we have the mobile platform to do

something different.”

See other profiles

!   The group has already built dozens of apps for in-house use and created an internal app store

!   “Not just for email, but for scheduling, productivity, and getting content anywhere. Before iPhone, travel and meetings always required a laptop. Now we’re no longer tethered to our location.”

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We came up with an acronym (very 80s!).

How to recognize the right sales app?

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S calable

U ser engagement

P roblem based

E qual value

R oi

Scalable

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It could take at least 6-months and 200K to develop a bespoke app.

Feature set

Money

Time

!   Stand alone !   Easy-to-use !   Ability to pilot

!   Self management !   Integrate existing systems

!   SaaS model !   Minimal strain on resources !   Maintenance included !   Ongoing product development

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13 7

User Engagement

Never

Rarely

Sometimes

Often

Always

Key recommendations

Employee value Business value

User engagement

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64% of employees use enterprise software never or rarely.

Source: Lean Software (2010)

!   Simple !   Saves me time !   Intuitive

User engagement is an excellent way to get more return on a enterprise app investments. Deloitte (2012)

!   Make it easy and fun !   Solve pain points !   Seamless, integrated experience !   Liberate user from device dependency,

using cloud-based content sync

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spent on sales prep 16% dedicated to admin tasks 26% travel and waiting 26%

Problem based Why do your sales reps spend

of their time NOT selling?  

GREAT scott ! 74%

Equal value

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•  Secure •  Integrated with existing

systems •  Useful in my business •  Branded

•  Fast ROI •  Control •  Track customer

impressions

•  Always have access (online/offline)

•  Login credentials •  “Wow” clients •  Branded

•  Avoid double entry •  Self management •  Notifications •  Control

Must have

Should have

•  Branded •  Centralized resources •  Integrated with CRM

•  Understand which material is used most

•  Stats on individual and group level

•  Secure •  Integrated with existing

systems •  Minimal maintenance

•  Plug & play •  Satisfies needs of all

departments

14%

CEO

want more customer intelligence

Sales

of their time is wasted not selling

78%

Marketing

of presentations are never or only sometimes used

50%

IT & IS

of companies experience data breach

Gartner (2012) SAP (2011) Firebrick Consulting (2012) Symatec (2012)

74%

Consists of … Hardware or BYOD Software 3G (optional) MDM and MAM (optional)

Roi

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Source

Step 1 Total

Step 2 Value of time savings … Measure Kill the “time suckers” Working while travelling

Meeting prep Updating CRM Marketing “waste”

fixed and variable investment

Bite the bullet

Step 3 With the new free time … Forecast More face time with clients

Additional client meetings Average deal size Conversion rate

new sales

cost savings

Your organization’s time to value.

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Don’t be shy.

Q&A

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To thank you for participating we are going to forward you a copy of the “Roi Calculator” and some other helpful links.

What’s next?

Thank you! For more information feel free to email us at info@meetrapp.com