Part 2 Online to Offline How Local Mobile Search Drives In-Store Foot Traffic: Thirdshelf
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Transcript of Part 2 Online to Offline How Local Mobile Search Drives In-Store Foot Traffic: Thirdshelf
Typical POS Customer Data
“Anonymous” purchased SKU# E1X456TS for $120 on Nov 6.
Know your customerThirdshelf Customer Data
Andrew Chen, M DOB: March 4, [email protected]
- 3 previous purchases.- Bought a $120 jacket on
Nov 6, SKU# E1X456TS.- Likes latest collections, tends
to buy at list price.- 80% probability of interest in
new shirt collection.- Part of the “High Value”
customer segment.- Expected lifetime value:
$2350 across 12 transactions.- Expected next transaction in 2
months.
Connecting the dots: Online to Offline
OnlineSearch Visits Purchases
Online search for your business or keywords.
People that visit your store.People that buy.
Connecting the dots: Online to Offline
Visits PurchasesOnlineSearch
Incentivize customer sign-up at all stages.