Part 2 - Complete Overview Of Digital Marketing by Raj Padhiyar
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Transcript of Part 2 - Complete Overview Of Digital Marketing by Raj Padhiyar
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ContentFormats
Case studiesVideosInfographicsE-BooksTemplatesChecklistWebinarSlideshareEmojisSymbols
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2nd Largest
Interesting Fact ‐
WittyFeed is
World's
Viral Content Company From Indore
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3 - INBOUNDMARKETING
EASTWAY UNIVERSITYOF SOCIAL SCIENCES WWW.EUSS.EDU
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INSTEAD OF THE OLDOUTBOUND MARKETINGMETHODS OF BUYING ADS,BUYING EMAIL LISTS, ANDPRAYING FOR LEADS,
INBOUND MARKETINGFOCUSES ON CREATINGQUALITY CONTENT THATPULLS PEOPLE TOWARDYOUR COMPANY ANDPRODUCT, WHERE THEYNATURALLY WANT TO BE.
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EASTWAY UNIVERSITYOF SOCIAL SCIENCES WWW.EUSS.EDU
Why Inbound?
- Cold Callings- Cold Emails (SPAM)
- Interruptive Ads(Marketer) Centric
Traditional Inbound
- SEO- Blogging
- Attraction- (Customer) Centric
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ITS ABOUT CREATINGMARKETING THAT PEOPLE
LOVE . .
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Inbound Marketing Process
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Understand Buyers Journey
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Increase in Web Traffic
200%
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Increase in Leads
10X
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4 - SEARCHENGINE
OPTIMISATION(SEO)
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WHAT IS SEO?
IT IS A PROCESSOF ACHIVEINGTOP RANK ONORGANICSEARCHRESULT
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GOOGLE RECEIVES 3.3.BILLION SEARCH EVERY DAY
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94% OF SEARCH CLICK ON1ST PAGE OF SEARCH
RESULT
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Factor that influences Website Ranking‐
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AT THE END, SEO IS ABOUTBUILDING TRAFFICORGANICALLY
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5 - SEARCHENGINE
MARKETING(SEM) / PPC
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IT IS THEPROCESS OFRUNNING ADCAMPAIGN ONGOOGLE, BING &OTHER SEARCHENGINES
EASTWAY UNIVERSITYOF SOCIAL SCIENCES WWW.EUSS.EDU
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SEM/PPC Process
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Google Keyword Planner
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YOU CAN ALSO CREATEDISPLAY & YOUTUBE
ADVERTSEMENT BY USINGGOOGLE ADWORDS
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6 - SOCIALMEDIA
MARKETING
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Social Media Platform Overview
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SOCIAL MEDIAMARKETINGREFERS TO THEPROCESS OFGAININGWEBSITETRAFFICORATTENTIONTHROUGHSOCIAL MEDIASITES.
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Social Media Ecosystem
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EMAILMARKETING
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74 1:1RELATIONSHIP WITHYOUR CUSTOMER
NO. OF TIMES AVGPERSON CHECKS
THEIR EMAILS DAILY
10XLOYAL CUSTOMERARE WORTH UPTO
Interesting Stats of Email Marketing
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ROI FROM EMAILMARKETING
4300%
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Email Marketing is "Essential"component of EverySuccessful Business
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You canMeasure -
Who Opened the Email?How Opened?Where Opened?
How much time they havespent on email?
How many links clicked?