HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

Y 0 U T H

It is important, as I mentioned in my previous evaluation presentation, that I present youth in a positive light in order to raise my circulation figures as my target audience is mainly of that age group and would therefore not like to read something that contributes to their already bad image but instead portrays them as who they really are.

A minority always ruins it for the majority, with their behaviour and

attitudes therefore giving the media something to work from,

to create a story from to attract readers, who then take whatever the

newspaper has written down literally and therefore has this set

mind set on youth. Using our magazine we are going to change that,

not every young person wears a hoodie and wants to steal your bag.

They just want to have fun.

YOUTH – within my magazine, they are represented as fun-loving, but chilled at the same time. The images used on my front cover, contents page and double page spread show a very relaxed view of youth. On my front cover, my model’s face is calm and serene, which she gives off to the reader of the magazine using her eye contact and direct mode of address. The images used on my contents page also shows the calmness of majority of the youth of today. In one image, it showcases a girl, although hard at work on making music checking her phone for tweets or texts which shows that the youth today are very much attached to their phones and a lot of their lives depend on the use of mobile phones, internet… just technology in general. Another image shows two girls hanging around their area, together, no expressions on their face which shows they are not going to cause any trouble as they do not look mischievous in any way, shape or form. An image of a girl smiling is also on my contents page which shows the youth are mainly happy, positive and polite which is contrasting to which they are normally portrayed as being, which shows my battle to challenge the representation of this group. On my double page spread, the use of a manipulated image which is colourful and unique which represents youth as being artistic and individual, they are all no longer afraid to be different so therefore the media should stop bunching them up all together. My goal when creating this magazine was to represent the youth in a positive way which nobody is doing, or at least successfully doing it at the moment in the UK.