Foundation Degree in Sports Coaching

Part 1 Reflective Log Employment – Management / Leadership Focus SPO041-2

Carl Page (1008889)

University of Bedfordshire

Mr. D Burns

Employment – Management / Leadership Focus SPO041-2

Carl Page (1008889) Page 1 Foundation Degree in Sports Coaching

Contents

Introduction ................................................................................................................................ 1

Hypothesis ................................................................................................................................. 1

Review of Literature ................................................................................................................... 2

Methodology............................................................................................................................... 3

Findings/Results......................................................................................................................... 4

Brief Discussion ......................................................................................................................... 6

References ..................................................................................... Error! Bookmark not defined.

Appendices .............................................................................................................................. 32

Introduction

Corby Borough Council and their Sport Development Department contribute to the

development of the community through provision of sport. Through identifying the

relevant management themes and critically evaluating, this piece of research

explores whether or not Corby Borough Council’s strategic management for the

provision of sport is meeting the needs of the local community? Focusing on

evaluation of the effectiveness of the management of Corby Borough Council’s Sport

Development Department.

Hypothesis

When asking the question concerning Corby Borough Council Sports Development

Department; ‘does the provision of sport meet the needs of the local community’, a

number of different factors need to be explored. I believe that the money being spent

has to be effectively worthwhile to have a positive impact by meeting the community

needs. The local authority possesses various facilities these need to be easily

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accessible and offer a range of appropriate opportunities to accommodate the

populace.

Review of Literature

Eady (1993) describes sports development as “the process which enhances

opportunities for people of all ages, degrees of interest and levels of ability to take

part, get better and excel in their chosen sport activities”. As I consider the council in

sport development should not be prejudiced towards people whatever their age,

religion, ethnicity, nationality, sexual preference, or social status. Further backed by

Dr Ian Thomson in 1992 stating “Sports development is a process whereby effective

opportunities, process, systems and structures are set up to enable and encourage

people in all or particular groups and areas to take part in sport and recreation or to

improve their performance to whatever level they desire”.

Though I firmly believe the participants must be at the heart of the development;

since they are the people who be using the products and service being provided by

the council. As the opportunities being created by the Sport Development

Department are the ones who are required to sustain the co-ordination of being able

to manage the participant’s requirements. Yet the local authority has to be

sufficiently adaptable to reach them.

Corby Borough Council 2007-10 Sports Development Strategy (Appendix 2) includes

their Mission Statement: “Working together for the future to improve the Quality of life

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Carl Page (1008889) Page 3 Foundation Degree in Sports Coaching

for the people of the Borough”. The Mission Statement: “Corby Borough Council

working in partnership with other agencies and the local community will work towards

building a stronger, healthier and more active community”. (Appendix 2.) Therefore I

trust the council’s uses business values which present various chances for

individuals to be involved in local recreation. Along with judging their support of

latest services and activity sessions; because each resident has a privilege to go to

nearby place for safe recreation. Since I believe the Sports Development department

objectives are presenting better entry and improved chances in physical activity and

sport to the complete community.

Methodology

Using quantitative data impact can be measured and analysed to identify the

effectiveness of Corby Borough Council as well as employing qualitative data to help

explain the reasons for their contribution to sports. Whenever collecting this

information it is essential that the data is representative of the population in terms of

age, gender, socio-economic background and ethnic origin. The community views

are regularly heard to defining future services and products being provided by the

local government.

The criteria being used to prove or disprove the hypothesis is;

Examine the number of participants from the different age brackets.

Research the various partners of the borough council.

Compare the money spent on sports development in different councils of

the county.

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Figure 1: Corby population break down in 2001 census.

(Appendix 2.)

See if there are enough facilities for the different areas of Corby and

surrounding villages.

Test peoples satisfaction with the services being provided.

Check to see if there are enough opportunities to use the facilities in their

local area.

Findings/Results

The total population within the

Borough of Corby was just

over 53,000 as at the 2001

census. (Appendix 2.) Sports

Development offers

opportunities for guidance,

training and provision to the

local community, sport clubs,

coaches, leaders and

schools. They organise a

range of events like holiday

sport activity camps and recreational activity sessions. Also run supervision with

funding applications, club mark accreditation. (Appendix 2, 3, 4 & 9)

Corby’s range of development services and venues; Corby Lodge Park Sport Centre

is a large leisure centre, Priors Hall Golf Course, East Carlton Country Park, a Corby

Tennis Centre, International Swimming Pool, West Glebe Park and Rockingham

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Figure 2: Market Segmentation for Corby (Sport England 2007)

Triangle Sports Stadium. (Appendix 2, 3, 4 & 9) Emphasised in One Place

Organisational Assessment In the past 12 months, several projects have led to real

improvements for the area. (Appendix 11)

Supported by regular The Place Survey, participation levels of people taking part in

moderate sports activity, 3 times a week, higher than the average score countywide,

regionally and nationally. Plus showing satisfaction with sports provision in the town,

which again was higher than the county, regional and national average. Sport

England market segmentation shows the population of Corby (Appendix 3 & 4)

Corby ranks 75 out of 354 local authorities in the Index of Multiple Deprivation, and

18 of its Super Output Areas are in the top 20% nationally, with four in the top 10%.

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Lower life expectancy and low levels of physical activity comes from smoking,

drinking leads to cancer, heart disease, other illness and injury. (Appendix 2, 4 & 11)

Corby Borough Council works in many partnerships with most notably

Northamptonshire PCT and Sport England assisting focusing significance groups

recognised by the Active Peoples Survey. (Appendix 7 &10)

Corby Sports Awards held annually to showcase the borough’s sportswomen, men,

schools and local sports clubs. (Appendix 6) Numerous playgrounds and community

centres for younger children are located throughout the borough. (Appendix 2, 8 &

10) For instance Adrenaline Alley one of the largest skate and BMX parks in Europe,

this is aiding improvement of adolescents wellbeing. (Appendix 11)

Brief Discussion

Consequently council’s most recent sports development strategy reflects the trend

by putting the importance on youths and elderly groups from the community. The

local council I believe fulfil their responsibility for the development provision for sport

to the community. This in return helps to improve the health and wellbeing of

residents. However if I were to do this research again I would do community

consultations, interviews and surveys of the populace. Subsequently question the

satisfaction of the products and/or services being provided by the local government

to give an in-depth report. This significantly helps determine “does the provision of

sport meet the needs of the local community”.

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Appendices

Appendix 1. Research Blog.

Appendix 2. Sports Development Strategy 2007 – 2010.

Appendix 3. Email reply to query.

Appendix 4. Sport England Corby Case Study.

Appendix 5. Corby Segment Profile.

Appendix 6. Corby Sport Awards 2011 Booklet.

Appendix 7. Corby Triathlon Club, Street Football, Reach Out and Boxing Poster.

Appendix 8. Corby East Midlands International Swimming Pool & Lodge Park Sport

Centre Leaflet’s.

Appendix 9. Council Holiday Activity & Sports Camp Leaflets.

Employment – Management / Leadership Focus SPO041-2

Carl Page (1008889) Page 33 Foundation Degree in Sports Coaching

Appendix 10. Northamptonshire Sport Corby Leaflets.

Appendix 11. Organisational Assessment 2009 Corby Borough Council Summary