Part 1: building a digital marcoms strategy
Transcript of Part 1: building a digital marcoms strategy
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Cutting through the hype:Building a solid business case for digital transformation
Part 1
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1. The webinar recording will be emailed to you
2. Submit any questions in the GoToWebinar questions box, and we’ll
attempt to answer them during the Q&A at the end of the presentation
3. We will be conducting 3 polling sessions throughout today’s webinar
4. Tweet us @Sitecore to share your thoughts on today’s presentation!
Webinar details
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To empower organizations
to build the effective
meaningful relationships
that win customers for life.
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 4
Sitecore at a glance
WEBSITES BRANDS EMPLOYEES
PARTNERS DEVELOPERS COUNTRIES
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Speaker
Paul Fennemore
Digital Transformation Consultant, Sitecore
Associate Lecturer: Oxford Brookes University Business School
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Part 1: Building a Digital MarcomsStrategy
Tuesday 11 April, 2:00 PM BST
• How to create a board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.
• How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.
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Source: Johnson and Scholes, 2006.
Strategies
“The direction and scope of an organisation over the
long-term; which achieves advantage for the
organisation through its configuration of resources
within a changing environment to meet the needs of
the markets and to fulfil stakeholders expectations”
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Digital Marketing Strategy
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 9
Keeping ahead of the game
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Digital Strategies
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 11
Customer Experience Strategies
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IoT - Smart Property Management
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Gartner has predicted that 75% of businesses will
transform to digital by the year 2020, or at least will
be preparing for the change.
The kicker is, only 30% of those attempts will be successful.
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
6 Challenges of a Digital Business
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So we need:
»a digital marcoms strategy
»an ROI methodology
»an adoption roadmap
»an operational backbone
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POLL
How are you progressing with your digital strategy?
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Digital as … Transformation?
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Acknowledgement
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Automation
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Agility“Oh. And we’ll need you to change direction. Every day.”
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Acceleration“That’s good. Now go even faster.”
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Culture of change
From WHY
to
WHY NOT!
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POLL
What are the main challenges that prevent your business from havinga digital strategy?
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The KPI’s
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Digital Strategy: Joining the dots
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Digital Strategy: Joining the dots
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POLLHow well aligned are your digital technologies to your business objectives?
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 31
Learn more at the Sitecore Business Academy
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Q&APlease place your questions in the GoToWebinar toolbar
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You can watch both part 1 and part 2 of this series on Sitecore.net:
http://siteco.re/2pFpyas
Thank you