BUSINESS ANALYSIS

FLORISTTEE WAN NEE . LEE JIA MIN . GOH XINGXIN . TAN CHIN WERNG . GOH JYIA

WHEY

Honeybee

Melia Florist

and GiftKLANG

KUALA TERENGGANU

HoneybeeHome basis and online business

Klang Perth

WHO IS THE FOUNDER ?‘ Own interest and deliver happiness to customers ’

Tan Yon Sern (Anson) • 7 June 1989 • 28 years old • Currently in Perth • Studied Master's

Degree at Royal Welsh College of Music & Drama

5 EMPLOYEE

Valerie Lim

Tan Yenn Yenn

Ryuki Ng

Jasmine Low

Agnes Lau

MOSTLY ARE PART-TIMERS

SERVICES PROVIDEDEvent PlannerFlorist Delivery

PRODUCTS

Hand Bouquet

Flowers in a box

Wedding Bouquet

Flowers for opening ceremonies

Fruits basket with flowersPalm sized

bouquet

CUSTOMERS

300 PER MONTH AND STILL GROWING

RECENT DEVELOPMENT

November 2015

BUSINESS

START IN

HOME -BASED

BUSINESS

ONLINE SHOP

STILL IN LEARNIN

G PROCESS

How many COMPETITORS

they have ?Memory Florist and Gift

7 COMPETITORS

Springo

Green Florist

Mutiara Florist & Gift Centre

Aliice Art Florist Shop

Star Florist

Kedai Bunga Cinta

Reiss Florist and Gift

Fiona Florist and Gift

TOP 3 competitors

Green Florist & Gift Aliice Art Florist Shop Mutiara Florist & Gift Centre

Cater the growing demand for Fresh Flowers in Malaysia

LOCATIONKota Kemuning, Shah Alam

BUSINESS EXPERIENCE10 years

SERVICESFresh flowers in a variety of flower arrangements and quality packaging

MISSION

Green Florist and Gift

Small retailer of fresh-cut flowers and simple bouquets

LOCATIONJalan Goh Hock Huat, Klang

BUSINESS EXPERIENCE38 years

SERVICESFlower decorations and fresh flowers

How it Start?

Allice Art Florist Shop

Mutiara Florist & Gift Centre

2000 square feet centreIn Klang

LOCATIONLorong Kampar KU/1, Klang

BUSINESS EXPERIENCE21 years

SERVICESperfect posy bouquet, hand bouquet and delivery services

SHOP

STRATEGIES

Customize customer’s flowers

Affordable priceAdvertisement

Variety of design

FACEBOOK PAGE

INSTAGRAM

OBSTACLES

• Limited customers• Difficult to handle the

growing orders• Not familiar with flower

arrangement skills

• Fluctuating product prices from supplier

• Time limitation as some of the workers are committed with a full-time job

• Pricing competition with the competitors

Early stage Now

RECOMMENDATIONS

SHOP ADVERTISING

EVENT PLANNING SERVICE

MORE VARIETY OF FLOWERS

DOOR-TO-DOOR SERVICE

PROMOTION

MELIA FLORIST AND GIFTJalan Tok Lam, Kuala Terengganu

WHO ARE THE FOUNDERS ?TAN BEE

BENG

MOTIVEHer interest and experience in

making handicrafts

BIRTHDAY: 20 OCT 1974AGE: 42EDUCATIONAL LEVEL: SPM

4 EMPLOYEE

Mirafe Peggy Low

MurianiRoshizawati

MOSTLY ARE FULL-TIMER

SERVICES PROVIDEDEvent PlannerFlorist Delivery Hamper

Wrapping

PRODUCTS

Hand Bouquet

Hand Bouquet

Soft toy Bouquet

Snacks Bouquet

Fruit & Flower Basket

Wedding Bouquet & Flower Rosette

FRESH FLOWERS

FLORISTRY

ARTIFICIAL FLOWERS

Wedding Dinner

Decorations

Wedding Gift ‘ Hantaran ‘

CUSTOMERS20 – 30 PER DAY

50 – 60 CUSTOMERS PER DAY WHEN

FESTIVAL SEASON

RECENT DEVELOPMENT

5 AUGUST 2000

BUSINESS

START IN

MOVE TO NEW

SHOP ON 25TH

AUGUST 2013

STARTED THEIR FIRST

ONLINE BUSINESS IN 2015

How many COMPETITORS

they have ?Ratu Sehari7

COMPETITORS

Low Florist

Sri Bunga

Era NonaNatural

Reiss Florist and Gift

Bunga Sayang

TOP 3 competitors

Low Florist Bunga Sayang & GiftRatu Sehari Handycraft Enterprise

Low Florist

to cater the growing demand for Fresh Flowers in Malaysia

LOCATIONJalan Sultan Ismail, Kuala Terengganu, Terengganu

BUSINESS EXPERIENCE9 years

SERVICES• One-stop delivery• Have orders like

cake to deliver it with the bouquet of flowers

MISION

Bunga Sayang & Gift

to cater the growing demand for Fresh Flowers in Malaysia

LOCATIONJalan Tok Lam, Kuala Terengganu

BUSINESS EXPERIENCE10 years

SERVICES•Wedding accessories wholesaler, retail, wedding planner•Sells door gift, handicraft, vases & basket supply.

MISSION

Ratu Sehari Handycraft Enterprise

to cater the growing demand for Fresh Flowers in Malaysia

LOCATIONKampung Chabang Tiga, Kuala Terengganu

BUSINESS EXPERIENCE14 years

SERVICES MISSION•Sells handicrafts, marriage gifts, flowers, vase and etc •Receive orders of bouquet of flowers and also wedding gifts.

STRATEGIES

Reduce Price for frequent customersAdvertisement

Variety of productsFriendly service

FACEBOOK PAGE

OBSTACLES

LIMITED CUSTOMERS COMPETITORS

LIMITED DEMAND

RECOMMENDATIONS

BRANCHES ADVERTISI

NG

HIRE TRAINED WORKERS

DIY TUTORING

COMPARISON

SIMILARITIES

Type of service provided

Have online shop

Selling Fresh

flowers

Type of business

Every age group customers

Both owners have same interest in handicrafts

DIFFERENCES

Average number of customers per day

Capital

Different race of

employees

Number of branches

MELIA FLORIST AND GIFT DIFFERENCES HONEYBEE

DIFFERENT RACE OF EMPLOYEES

20 - 30 AVERAGE NUMBER OF CUSTOMERS PER DAY 10

RM 50,000 BASIS CAPITAL RM 3,000 – RM 5,000

NUMBER OF BRANCHES

CHINESEMALAY

Product Differentia

tion

Many firmsIndependent decision

making

Imperfect informatio

n MONOPOLISTIC COMPETITION

MELIA FLORIST

AND GIFTHONEY

BEEVS

WHICH IS MORE COMMERCIALLY SUCCESSFUL ?

WHY?

NUMBER OF CUSTOMERS SHOPS

CAPITAL USED

GOOD REVIEW

INTERVIEWEE&

REFERENCES

Honeybee

Melia floristi. Name : Linda Lim

ii. Job position : Florist

iii. Contact : +0193367717

iv. Email Address : honeybeeklg@gmail.com

i. Name : Tan Bee Beng

ii. Job position : Owner

iii. Contact : +0129575858

iv. Email Address : -

REFERENCES1. Security Check Required. (2016). Facebook.com. Retrieved

22 May 2016, from https://www.facebook.com/Melia-Florist-Gifts-628262573943694/?fref=ts

2. Security Check Required. (2016). Facebook.com. Retrieved 22 May 2016, from https://www.facebook.com/honeybeeklg/?fref=ts