Part 1
Transcript of Part 1
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Assignment 13 :
Group Ancillary Research & AnalysisGroup Work
Kaya Sumbland
Gledis Dedaj
Rahel Fasil
Joanne Aroda
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A) Newspaper Adverts
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Stage 1 – Research Of Newspaper
Adverts
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What Kind of Things Are In The Newspaper
• The ‘ London Evening Standard’ has ...
• More news than the ‘Metro’• Less advertisements• Business• Economics• TV Listings• Ticket bookings• Sports
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How Is The Newspaper Organised/Structured
The ‘London Evening Standard’ has different sections ...
• News• Londoner’s Diary (News,
International, Featured,)• Home & Property (News, New
Homes, Affordable homes, Holiday Homes, Design, Reader Promotion, Architecture, Outdoors, Our Home, Property Searching, Ask The Expert ...)
• London Life
• Business• Television & Radio• Games & Puzzles• Letters• Travel• Sports
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How Much Advertising is in it ?
London Evening Standard
London Evening StandardAd's
• ‘London Evening Standard’ is a News centred paper
• Their are some ad’s but way more less in comparison to the content of News
• This newspaper is closer but still below high-end newspaper i.e. ‘The Guardian (business magazine)
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What Do They Advertise – ‘London Evening Standard’
• They tend to advertise...• O2 offers• Rolex watches• T-mobile offers• Jewellery• John Lewis• Skin care products• M&S
• They advertise more expensive products of which some working class and upper-class people may be interested in buying
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Who Is The Target Audience – ‘London Evening Standard’
• The ‘London Evening Standard’ has a high reading age of 14 as it has more complex words to suite to the working class and upper-class
• Its aimed also at early morning commuters to get their daily fix on current affairs on the move
• This morning period is busy and more papers will be taken than the lunch and evening rush
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Where Is It Available? – ‘London Evening Standard’
• The ‘London Evening Standard’ is also available at most if not all London over and underground train stations
• They can also be found on some busses • This newspaper is free
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These are the costs for half or a full page in the newspaper
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Kaya
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What kinds of things are in ‘The Sun’?
• Humorous headlines
• Page 3 Nude shots
• Weather
• ‘Jane Moor’ section
• TV Magazine
• ‘Dear Deidre’ section
• ‘Woman’ section
• Puzzles
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How is ‘The Sun’ Organised/Structured?
Front page important big news Weather forecast Jane Moor article
Middle TV gossip TV guide Sports at the back
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How much Advertising is in ‘The Sun’?
There is about 45% advertising throughout the newspaper as it features on every page in various
sizes.
Also nearer the end of the paper there is a double page dedicated for many small adverts
Advertising
Text
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What do ‘The Sun’ advertise?
• Theme parks
• Supermarkets
• Movies
• Technology
• Holidays
• Adult hotlines
• Elderly Mobility
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Who is the Target Audience?
• There main audience would be generally from ages 19 up to 49 as they have most buying power.
• However, because of their adult themes possibly for
those older more in the 30’s.
• Being only 40p and the language and the reading age of 8 I would assume its for the lower working class. Also emphasised from the low price/ sale adverts.
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Where is ‘The Sun’ available?
UK
Scotland
Poland
Ireland
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Size and Cost of Adverts in ‘The Sun’I could not find the cost
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Kaya
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What kinds of things are in ‘The Guardian’?
• Top News• International News• National New• Autumn Statement• Egypt News• Jeremy Heywood• Finance• Obituaries• Technology• Reviews• Letters and Emails• Sports – cricket, football
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How is ‘The Guardian’ Organised/Structured?
Top News International/National News Autumn Statements
Obituaries Finance Sport
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How much Advertising is in ‘The Guardian’?
There is about 50% advertising throughout the newspaper as it heavily features adverts in the
beginning, but decreases nearer the end.Also, as it is near Christmas time, adverts are always
very prominent
AdvertisingText
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What do ‘The Guardian’ advertise?
• Box sets
• H&M
• Crisps
• Technology
• Flights
• Charities
• High-quality food
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Who is the Target Audience?
• Men in their 30’s – 60’s in business
• Its £1.20 so people with well-off buying power
• Articles are long and detailed so those educated
• Further articles are on finance and middle class pop culture – esp. cricket so it would be middle classes
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Where is ‘The Guardian’ available?
The Guardian Manchester(only until 1959’)
Guardian America –Only Online
UK
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Size and Cost of Adverts in ‘The Guardian’I could not find the cost