Parques Reunidos Corporate Presentation · of the United States, Canada, South Africa, Japan or...
Transcript of Parques Reunidos Corporate Presentation · of the United States, Canada, South Africa, Japan or...
January 2017
Parques Reunidos Corporate Presentation
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Disclaimer
This document does not constitute or form part of any purchase, sales or exchange offer, nor is it an invitation to draw up a purchase sales or exchange offer, or advice on any stock issued by Parques Reunidos Servicios Centrales, S.A. (“Parques Reunidos”). Nor shall this document or any part of it form part of any offer for sale or solicitation of any offer to buy any securities on the basis of or be relied on in connection with any contract or commitment to purchase shares. Neither this document nor any information contained herein may be reproduced in any form, used or further distributed to any other person or published, in whole or in part, for any purpose, except that information may be extracted herefrom and used in equity research reports about Parques Reunidos in compliance with the applicable regulations. Failure to comply with this obligation may constitute a violation of applicable securities laws and/or may result in civil, administrative or criminal penalties. This document is not for publication, release, disclosure or distribution, directly or indirectly, in, and may not be taken or transmitted into the United States, Canada, South Africa, Japan or Australia, and may not be copied, forwarded, distributed or transmitted in or into the United States, Canada, South Africa, Japan, Australia or any other jurisdiction where to do so would be unlawful. The distribution of this document in other jurisdictions may also be restricted by law and persons into whose possession this document comes should inform themselves about, and observe, any such restrictions. Any failure to comply with such restrictions may constitute a violation of the laws of the United States, Canada, South Africa, Japan or Australia or any other such jurisdiction. This document may include, in addition to historical information, forward-looking statements about revenue and earnings of Parques Reunidos and about matters such as its industry, business strategy, goals and expectations concerning its market position, future operations, margins, profitability, capital expenditures, capital resources and other financial and operating information. Forward-looking statements include statements concerning plans, objective, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts. The words “believe”, “expect”, “anticipate”, “intends”, “estimate”, “forecast”, “project”, “will”, “may”, “should” and similar expressions may identify forward-looking statements. Other forward looking statements can be identified from the context in which they are made. These forward-looking statements are based on numerous assumptions regarding the present and future business strategies of Parques Reunidos and the environment in which Parques Reunidos expects to operate in the future. These forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Parques Reunidos, or industry results, to be materially different from those expressed or implied by these forward-looking statements. None of the future projections, expectations, estimates or prospects in this presentation should be taken as forecasts or promises nor should they be taken as implying any indication, assurance or guarantee that the assumptions on which such future projections, expectations, estimates or prospects have been prepared are correct or exhaustive or, in the case of the assumptions, fully stated in the presentation. Many factors could cause the actual results, performance or achievements of Parques Reunidos to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. Should one or more of these risks or uncertainties materialise, or should underlying assumptions prove incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected or targeted. As a result of these risks, uncertainties and assumptions, you should not place undue reliance on these forward-looking statements as a prediction of actual results or otherwise. Current and future analysts, brokers and investors must operate only on the basis of their own judgment taking into account this disclaimer, as to the merits or the suitability of the securities for its purpose and only on such information as is contained in such public information having taken all such professional or other advice as its considers necessary or appropriate in the circumstances and not reliance on the information contained in the Presentation. In making this Presentation available, Parques Reunidos gives no advice and makes no recommendation to buy, sell or otherwise deal in shares in Parques Reunidos or in any other securities or investments whatsoever. These analysts, brokers and investors must bear in mind that these estimates, projections and forecasts do not imply any guarantee of Parques Reunidos ´s future performance and results, price, margins, exchange rates, or other events, which are subject to risks, uncertainties and other factors beyond Parques Reunidos ´s control, such that the future results and the real performance could differ substantially from these forecasts, projections and estimates. The information in this document, which does not purport to be comprehensive, has not been independently verified and will not be updated. The information in this document, including but not limited to forward-looking statements, applies only as of the date of this document and is not intended to give any assurances as to future results. Parques Reunidos expressly disclaims any obligation or undertaking to disseminate any updates or revisions to the information, including any financial data and any forward-looking statements, contained in this document, and will not publicly release any revisions that may affect the information contained in this document and that may result from any change in its expectations, or any change in events, conditions or circumstances on which these forward-looking statements are based or whichever other events or circumstances arising on or after the date of this document. Market data and competitive position used in this document not attributed to a specific source are estimates of Parques Reunidos and have not been independently verified. In addition this document may contain certain financial and other information in relation to other companies operating in the leisure sector. This information has been derived from publicly-available sources and Parques Reunidos accepts no responsibility whatsoever and makes no representation or warranty expressed or implied for the fairness accuracy, completeness or verification of such information. Certain financial and statistical information contained in this document is subject to rounding adjustments. Accordingly, any discrepancies between the totals and the sums of the amounts listed are due to rounding. Certain management financial and operating measures included in this document, including number of visitors or revenues per capita, have not been subject to a financial audit or have been independently verified by a third party. In addition, certain figures contained in this document, which have also not been subject to financial audit, are combined and pro forma figures. None of Parques Reunidos nor any of its employees, officers, directors, advisers, representatives, agents or affiliates shall have any liability whatsoever (in negligence or otherwise, whether direct or indirect, in contract, tort or otherwise) for any loss howsoever arising from any use of this document or its contents or otherwise arising in connection with this document. The information contained in this presentation does not constitute investment, legal, accounting, regulatory, taxation or other advice and the information does not take into account your investment objectives or legal, accounting, regulatory, taxation or financial situation or particular needs. You are solely responsible for forming your own opinions and conclusions on such matters and the market and for making your own independent assessment of the information. You are solely responsible for seeking independent professional advice in relation to the information contained herein and any action taken on the basis of the information contained herein. No responsibility or liability is accepted by any person for any of the information or for any action taken by you or any of your officers, employees, agents or associates on the basis of such information. By attending the presentation or receiving this document you agree to be bound by the foregoing limitations.
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Leading global leisure operator of regional parks
One of the 3, truly global operators with a global platform of 61 parks in 14 countries(1)
Reported revenues of €584 MM and EBITDA of €188MM
in FY2016
20 MM visitors in 2016
Notes 1. Includes two parks in Dubai, two parks in Vietnam and five MECs under development 2. Source: Inference from AECOM’s 2014 global attractions attendance report based on attendance
#8 Leisure Park Operator Worldwide(2)
#2 European Leisure Park Operator(2)
#1 Water Park Operator Worldwide
Theme Parks Animal Parks Water Parks Other MECs
Vietnam
Theme Park
Vietnam
Water Park
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Well-diversified portfolio of regional parks
Note 1. Other includes Netherlands, UK, Denmark, Argentina
2016 Revenue Geographical Split
40%
24%
7%
6%
7%
4%
4%
8%
Spain
Italy
USA Germany
Belgium
Norway
France
Other(1)
Park 2
Park 1
Park 3
Park 4
Park 5
Park 6
Park 7
Park 8
Park 9
Park 10 Park 11
Park 55 8%
2016 Revenue Split By Park
We benefit from a truly diversified portfolio Regional park business model resilient to
adverse macro-economic conditions
Strong regional brands
Good value for money proposition
Stable, predictable local demand
Low dependence on tourism
Non destination parks
USA Spain
21%
60% 80%
20% 14%
5%
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Highly regarded park portfolio with strong local brands and
access to hot IPs when needed
Highly
regarded
strong local
brands
Proven
ability to
obtain hot
IPs
Largest New York area
water park and one of
America’s top water parks
Oldest park in North
America (1846)
A leading park in
Germany
Second largest
leisure park in Italy
Designated a US National
Historic Landmark
Spain’s largest urban park
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We operate in a growing market with highly attractive
fundamentals
Strong structural
growth drivers
Proportion of income dedicated towards leisure and recreational activities is expected to rise
Growing middle class
More than half of the world's population is aged below 30: the main target group for leisure parks
Tourism is expected to continue growing
High barriers to
entry
Scarcity of suitable locations without strong incumbent players
Significant initial capex requirements and time to build a new park and long lead time to reach breakeven
Scarcity of management know-how
Lack of economies of scale from a single park
Fragmented market
with significant
potential for
consolidation
Market largely composed of small to medium individual parks and independent operators
Family and state-owned companies, whose owners are expected to be sellers overtime
Limited number of competitors targeting similar acquisition targets
Positive recent
market trends
Ongoing macroeconomic and consumer spending recovery
Increasing number of new developments of greenfield projects in Asia and the Middle East that require
industry management skills
Introduction of new entertainment concepts: Mall Entertainment Centers (“MECs”)
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We are best in class operators
0 500 1.000 1.5000%
15%
30%
45%
60%
75%
0 250 500 750 0 250 500 750 1.000 Visitors
2016 Parks EBITDAR margin
Water Parks Theme Parks Animal Parks
Our ability to benchmark is a unique management tool
Proven capacity to operate all type of parks across multiple regions
Continuous benchmarking across 61 parks
Over 300 cost / cash flow KPIs monitored on a park level monthly
State-of-the-art IT systems
Best practice transfer between existing and new parks
Our parks are consistently operated at high margins
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68
189
0
40
80
120
160
200
240
2006 2016
We have a proven and unique track record, creating a truly
global and diversified leader, with enormous potential
Parques Reunidos EBITDA
…whilst de-risking the business model
Delivering growth and improving efficiency…
€MM
188
Parques Reunidos 2006 Parques Reunidos today
22 parks
5 countries
58% Revenue in Spain
Financial leverage 9.2x EBITDA
61 parks
14 countries
24% Revenue in Spain
Financial leverage 2.9x EBITDA
+39
+9
-34%
-6.3x
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Clear and well defined strategy focused on growth
Multiple top line
growth initiatives Expansion Capex
Management
Contracts MECs
Season Passes
IPs
Off season events
Ticketing and In-Park
revenue
New attractions
Virtual Reality
Operational discipline
4 new projects
€33 MM capex
20% ROIC
Dubai opening
Vietnam
Ongoing active
negotiations
5 lease agreements
signed
Strong pipeline
Lionsgate agreement
New potential
licensing agreements
Selective Acquisition Strategy
+
1 2 3 4
5
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11%
13%
5%
16%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Group Spain RoE US
Top line initiatives
Season passes
Penetration of Season passes
% of 2016 Ticketing Revenue
Strong potential to continue growing in season passes, bringing more loyal customers, enhancing visibility of
earnings and reducing the impact of weather on the business
Key Initiatives
Include entry level passes with limited advantages
Launch multi-tier season passes with different
advantages and prices
Up-selling initiatives
Marketing campaigns
‒ Black Friday sale
‒ Christmas campaign
‒ Exclusive events targeting pass holders
1
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Top line initiatives
New IP Licensing Agreements
We have shown our ability to
obtain hot brands
We operate very strong regional brands and, when convenient, we leverage on other brands
Movie Park Germany
Start Trek IP license
‒ 10 year agreement in connection with
a themed area at Movie Park Germany
‒ The first and only Star Trek themed
coaster worldwide
‒ 2nd largest coaster at Movie Park
1
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Top line initiatives
Expand the season – Off season events 1
Off season revenues are growing on the back of off season events
2016 Halloween Season
+18% revenue growth achieved in 2016 Halloween
season(1)
Extend length of the events (more days)
Extend length of stay (more hours)
Develop and roll-out new off season events:
Spring and late Summer
Key Initiatives
Continue to roll-out existing off season events
Note 1. Only includes revenues from those parks with Halloween event
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Top line initiatives
Ticketing Revenues
Yield Management Dynamic Pricing
Push high yield channels and increase percaps in each
channel
Reduced discounts along the season by increasing low
promotions discounts (15%-25%) and reducing strong
promotions discounts (25%-40%)
Control and restrict number of coupons that are launched
to the market (i.e.: online coupons, urban check tickets)
Include Blackout dates in promotions for high attendance
days (i.e.: Halloween or 15th August in Summer)
Reduce period to redeem promotions to create a sense
of urgency to the customer and avoid discounting during
high attendance periods
Increase prices associated to new attractions or events
Flexible pricing structure
‒ Price established per day according to visitor
demand
‒ Five different scenarios
‒ Price adjusted depending on booked demand
Status of implementation (direct channels)
‒ In 2015: 5 parks in Spain in 2015
‒ In 2016:
‒ Rest of Spanish portfolio and rest of Europe
‒ US: Flexible calendar pricing at Splish Splash
‒ In 2017:
‒ Spain and rest of Europe: 2nd / 3rd season with
dynamic pricing
‒ US: Flexible calendar pricing at water park
portfolio and Kennywood
1
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Top line initiatives
In Park revenues
Parques Reunidos is always pursuing new ways to raise in-park per caps
Key Actions Examples
Develop branded partnerships
Improve facilities
Introduce new upcharge experiences
Enhance throughput
Introduce all-inclusive offers
Offer VIP products and services
CRM initiatives
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Top line initiatives
New attractions coming in 2017
New attractions are a key factor to drive attendance and increase percaps
Recurrent capex (maintenance and new attractions) represent 10-11% of annual revenues
PAM: Extension of Nickelodeon Area Slagharen: Coaster Gold Rush
Dutch Wonderland: Suspended Coaster Lake Compounce: Phobia Coaster (2016)
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Top line initiatives
New Virtual Reality Coasters
Key Benefits
Improves guest experience
Reduces capital needs
Flexibility to easily update VR
themes every season or during
the same season
Potential extend VR capabilities
to other rides
Examples
The first virtual reality
coaster in the
Benelux
In partnership with
Samsung
The Revolution, one
of the most popular
family rides
Bobbejaaland (2016 Seasson)
Coming in 2017 Season
Batman´s Escape @ Warner Sky Rocket Coaster @ Kennywood
1
Upcharge experience
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Strong and visible growth opportunity
Second gate parks or hospitality in available space within or adjacent to an existing park that generates
Benefit from low operational risk and high visibility of target attendance (vs. a greenfield project)
Efficient use of unexploited space (c.400 acres of available land)
Significant cross selling opportunity
Tangible cost synergies by leveraging on the structure of the main park
Lower investment requirements by leveraging on existing facilities and rides
Expansion capex projects
Expansion capex projects: Maximizing the value of the existing
portfolio
2
Water park Hotel Camping Lagoon
4 different types of expansion projects facilities already successfully proven
Already developed in
Mirabilandia and
Slagharen
Already developed in
Lake Compounce
Already developed in
Marineland
Already developed in
Marineland and being
developed in Miami
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4 projects identified and approved for development in 2017 and are expected to open in 2017 /18
Represent c.€33 MM of investment to be incurred in 2017 and 2018
Investment: c.€8 MM
Strategic rationale
‒ Extend length of stay with
more content for a 2 day visit
‒ Expand catchment area
‒ Enhance product offering
Expected ROIC: +20%
Expansion capex projects
Expansion capex: 2017 projects
Warner Park: Expansion of Warner Beach Slagharen: Extension of lodging facilities
Investment: c.€8 MM
Strategic rationale
‒ Expand capacity of the existing lodging
‒ Increase off season attendance on the
back of the new indoor water park
‒ Improve story telling experience and
upgrade existing facility
Expected ROIC: +20%
2
Story Land: Living Shores Aquarium
Investment: c.€4 MM
Strategic rationale
‒ Indoor aquarium in the New
Hampshire White Mountains
(popular destination in summer for
outdoor recreation and winter for
skiing)
‒ Strong product bundling options (2
day stay, hotel packages and
annual passes)
‒ Year round operation
Expected ROIC: +20%
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A €3,400 MM premier year-round regional leisure and entertainment destination
Motiongate and Bollywood parks expected to represent the largest investments in the entire leisure destination
Bollywood open in November and Motiongate opening is expected for December
Management Contracts
Dubai Parks
1
Operated by:
4 themed zones: Studio
Central, DreamWorks,
Smurfs Village and Sony
Pictures Studios
27 attractions located in
an open park
Key brands: Shrek,
Madagascar, Kung Fu
Panda and How to Train
Your Dragon
Licensed IPs:
DreamWorks, Sony
Pictures and Lionsgate
Six themed zones:
Bollywood Boulevard,
Mumbai Chowk, Rustic
Ravine, Bollywood Film
Studios, Hall of Heroes
and Royal Plaza (includes
Rajmahal theatre with
separate ticketing)
16 different rides
Licensed IP from
Bollywood film studios
2
3 4
5 6
2
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Management Contracts
Vietnam
10 year management contract with Sun Group to operate a
theme park and a water park in Vietnam
Expected opening date: March 2017
First class theme park and water park located in Ha Long
City with 214 hectares
Fees structure
− Development fee
− Management fee: Variable fee based on performance
(linked to both revenues and EBITDA) and with a
minimum fee guaranteed
Recently awarded a new management contract in Vietnam; expanding our presence into Asia
Parks are expected to open by march 2017
Key Terms of the Agreement
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New ad-hoc leisure concepts located in high-traffic areas
developed in partnership with the owner of the facility
Small indoor facilities, of c.4,000 – 7,000 sqm, located in
urban centers
Win–win opportunity
Large number of opportunities worldwide
Attractive value proposition for shopping mall developers
globally
Very limited competition and with limited product overlap
Indoor parks that further hedges PQR seasonality exposure
Strong, visible and growing pipeline of opportunities
Simple business model… The feasibility analysis works
Visitors (‘000)
Percap (€)
Revenue (€MM)
EBITDAR (€MM)
% Margin
Rent paid to real estate developer (€MM)
% Revenue
EBITDA (€MM)
% Margin
Required investment (€MM)
PQR investment (€MM)
Developer investment (€MM)
PQR ROIC
300
16.0
4.8
1.9
40.0%
(0.8)
17.0%
1.1
23.0%
10.0
5.0
5.0
22.1%
Illustrative example: Financing shared 50% / 50% with Real Estate
Developer
…with strong growth fundamentals
MECs
The roll-out of MECs represents a highly attractive growth
opportunity for Parques Reunidos
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MECs
Designed MEC concepts
3
Atlantis Aquarium
Lionsgate Centre
Lionsgate ‘s strong international IPs
Key Features *
Area 3,500-5000 sqm
Visitor
Capacity 1,000-1,200 (max)
Main
Attractions
• Horror
Walkthrough
• Interactive Dark
Ride
• Media/VR
Simulator
• Branded Escape
Rooms
• Media-Enhanced
challenge course
• Live Stage Show
* Estimated figures
Key Features *
Area 6,000 sqm
Visitor Capacity 1,500 per day (max)
Main Attractions • Coral Reef
Experience
• Shark Experience
• Penguin
Encounter
• Big Main Tank
• Touch pools
• Interactions and
pavilions
• VIP Diving
experience
* Estimated figures
Nickelodeon Centre
Key Features *
Area 5,000-7500 sqm
Visitor
Capacity 1,000-1,200 (max)
Main
Attractions
• Playground
• Mini rides and
Attractions
• 4D Cinema
• Photo Call
• Driving school
• Play stage
• Big space with
more than 20
interactive games
• Party rooms
* Estimated figures
Nickelodeon ‘s strong international IPs
Water park
Key Features *
Area 6,000 sqm
Visitor
Capacity 1,500 (max)
Main
Attraction
s
• Wave Pool
• Spa Area
• Slides and
loops
• Lazy River
• Children’s
area
* Estimated figures
Jungle park
Key Features *
Area 5,000 sqm
Visitor
Capacity 1,500
Main
Attractions
• Mangrove
Sea
• Lemur
Interaction
• Otter Habitat
• Jungle Trail
• Interactions
and pavilions
• Tropical birds
* Estimated figures
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Already accomplished our 2017-18 goals
Large and growing pipeline
On going conversations to analyse new potential projects are taking place
Pipeline
Signed
Contracts
Over 20 additional situations being discussed and at different stages
Provides high visibility to accomplish our targets for the period 2017-20
MECs
MECs: Strong pipeline of opportunities
MECs LocationReal Estate
OperatorConcept
Lease
Agreement
Signed
Expected
Opening
THADER Murcia, Spain Metrovacesa Nickelodeon Mar-16 Q4-17
LAKESIDE London, UK Intu Nickelodeon May-16 Q4-18
LISBON Lisbon, Portugal Intu Nickelodeon Jul-16 Q1-18
XANADU Madrid, Spain Ivanhoe Nickelodeon Jul-16 Q2-18
XANADU Madrid, Spain Ivanhoe Aquarium Jul-16 Q1-18
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Selective acquisitions
Unique track record sourcing, executing and creating value
through acquisitions
4
Acquisition # Parks Country Year Acquired Implied EBITDA
multiple paid(1)
Bobbejaanland 1 Belgium 2004
Bo Sommarland 1 Norway 2006
Marineland 1 France 2006
Mirabilandia 1 Italy 2006
Warner 1 Spain 2007
Aqualud 1 France 2007
Grant Leisure 3 UK 2007
BonBonLand 1 Denmark 2007
Tusenfryd 1 Norway 2008
Faunia 1 Spain 2008
Palace Group (FECs) 31 US 2008
Hawaii 1 US 2008
Kennywood Group 5 US 2008
Movie Park 1 Germany 2010
Dutch Wonderland 1 US 2010
Slagharen 1 Netherlands 2012
Noah’s Ark 1 US 2012
Miami Seaquarium 1 US 2014
Total 54 5.8x
All elements are in place to continue being the leading consolidator
Notes 1. Based on EBITDA after 2 full seasons under Parques Reunidos operation
18 transactions
successfully
completed across
10 countries since
2004
Target average
EBITDA
improvement of
c.50% after 2 full
seasons under
Parques Reunidos
management
Implied EBITDA
multiple paid(1) post
integration of 5.8x
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Attractive financial profile delivering growth
541
584
400
500
600
700
2013 2016
€MM
167
188
100
150
200
2013 2016
€MM
EBITDA
Margin 30.9% 32.3%
Revenue
EBITDA
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3,4% 2,4% 2,6% 2,4%
26,3% 25,3% 25,1% 25,5%
27,5% 27,3% 27,9% 28,7%
57,2% 55,0% 55,6% 56,5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2013 2014 2015 2016
Rents Other Operating Costs Personnel CostsNote 1. Excludes rents
COGS
Other Operating
Costs(1)
Personnel Costs
Cost item (% of total costs
2016)
17%
42%
38%
(Va
ria
ble
Co
sts
)
Op
era
tin
g
Co
sts
Rents 3%
Over 20 lines of variable costs items and over 150 lines of continuous benchmarking operating costs are analysed on a
monthly basis
Relentless attention to detail and continuous reconsideration
of every item of the cost structure
Group Operating costs as % of Revenues
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Strong and visible cash flow generation
10–11% Recurrent capex as % of revenues No year-on-year operating working
capital requirements
4,4
(1,6) (2,4)
-50
0
50
100
150
2014 2015 2016
Stable and resilient cash flows with high
conversion rates of 65-70%
113
98
133
116
0
50
100
150
2013 2014 2015 2016
Group reported operating free cash flow(2)
€ MM
Notes 1. Defined as maintenance of the parks’ facilities + capex for new attractions 2. Defined as EBITDA – Recurrent Capex (maintenance of the parks’ facilities + capex for new attractions) 3. Defined as EBITDA – Recurrent Capex / EBITDA
Group reported recurrent capex(1) Cash generated from change in working
capital
€ MM € MM
54
71
62
72
0
50
100
150
2013 2014 2015 2016
Cash
conversion
rates(3)
67.5% 57.8% 68.0% % of
revenue 10.0% 13.2% 10.3% 12.4%
61.5%
28
Box 2
0
101
164
Box 1
0
63
109
Box
under
graph
175
221
255
Capital structure designed to allow delivery of business plan
€575 MM term loan facility (60%/40% €/$ denominated)
€200 MM multi currency revolving credit facility
Natural hedged to act against currency fluctuations
‒ Local currency expenditures at each location
‒ Balanced capital structure between US debt and European debt
Debt Structure
Target capital
Structure
Dividend Policy
Current leverage of 2.9x Net debt / EBITDA
On average 2.0x-2.5x target net debt / EBITDA in the medium term
20-30% pay-out ratio
‒ 2016 dividend proposal: €20 MM or 26% pay-out ratio on the back of 2016 pro-forma Net
Income
29
Box 2
0
101
164
Box 1
0
63
109
Box
under
graph
175
221
255
Why Parques Reunidos?
We are a leading
global platform with
strong regional
brands
1 We operate in a
growing market with
attractive
fundamentals
2
Our business model is
resilient and has been
“stress-tested”
4 We have a solid and
visible growth
potential
5
We are best in class
operators
3
Our management team
is experienced and
committed
6