MARKETING MANAGEMENT

PARLE AGRO

VIDYA VIKAS UNIVERSAL COLLEGE

PARLE AGRO

AcknowledgementI would like to express my special thanks of gratitude to

my teacher who gave me the golden opportunity to do this wonderful project on the topic Parle Agro, which

also helped me in doing a lot of Research and I came to know about so many new things. I am really thankful.

Secondly  I would also like to thank friends who helped me a lot in finishing this project within the limited time.

I am making this project not only for marks but to also increase my knowledge .

THANKS AGAIN TO ALL WHO HELPED ME.

DeclarationI hereby declare that the project work entitled

Parle Agro submittedto, is a record of an original work done by me and

this project work has not performed the basis for the award of any Degree or diploma/

associateship/fellowship and similar project if any.

4P’s of Parle Agro Ltd.

Place

Product

Price

Promotion

IntroductionParle Agro is an Indian private limited company

founded in 1929.It was owned by the Chauhan family of Vile

Parle, Mumbai. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and Thums Up soft drink.

It owns the brands including Frooti, Appy, LMN, Hippo and Bailley.

Family Tree

Food

WaterBeverages

All three companies continue to use the family trademark name "Parle".

PlaceThe registered Head Office of Parle Agro Pvt.

Ltd. Is located in Sahar-Chakala Road, Parsiwada, Andheri (E), Mumbai.

ProductParle-G:- Filled with the goodness of milk and

wheat, Parle-G is a source of all round nourishment. It is one of the famous product of “Parle” company, which has a major contribution in making the company well known all over India.

Frooti:- A popular mango drink, that’s been around since 1985. And rated as India’s Most Trusted Fruit Beverage Brand.

Appy Fizz:- It is the sparkling apple drink was launched in 2005, and he has been the most popular amongst the youth ever since.

Bisleri:- It is a brand of bottled water in India. The brand name Bisleri is so popular in India that it is used as generic name for bottled water.

Appy:- The still apple drink, is the most popular and first of its kind in the country. Appy is made from fresh juicy apples.

Krackjack:- Parle introduced India’s first & original sweet and salty biscuit –Krackjack in 1972, which went on to become one of the most loved biscuits. 

Mango Bite:- This was not only India's first mango candy, but even today, is the only candy with the richness of real, juicy sweet mangoes.

PriceProduct Price in Rs.

Parle G 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50

KrackJack 5,  7,  10,  15 and  20

Monaco 5, 7, 10 and 20

Kreams 2, 5, 10 and 18

Hide & Seek 5,  12,  20,  30,  50

Hide & Seek Milano 15 and 30

Hide & Seek Bourbon 5, 12 and 25

Parle Actifit Digestive Marie 5, 15 and 25

Parle Marie 5, 10, 15, 20 and 22

Milk Shakti 5 and 10

Parle's Wafers 5, 10 and 20

Fulltoss 5, 10 and 20

Product Price in Rs.

Nimkin 5 and 10

20-20 Cookies 5, 10 and 18

Golden Arcs 10 and 20

Festo 5 and 10

Top 5/-, 10/- and 20/-

Happy Happy 5 and 10

Melody 1

Mango Bite 50 Paise

Chox 2

Kaccha Mango Bite 50 paise

Poppins 2 and 5

Monaco Smart Chips 5 and 10

PromotionParle products promotions are very well

known and frequently seen on television. The promotion is mainly done to achieve

internal customer satisfaction level to 95%.Bollywood well known actors like “Amir

Khan” and “Hrithik Roshan” are the brand ambassador of Parle products.

Commercials

Images