Parks Victoria and social media

A bit about us

Plans and more plans

Setting it up

Looking for friends

Victoria’s parks

Passionate people

Plans - Online strategy

Deliver an engaging experience through digital channels to motivate, communicate and collaborate with visitor.

Create an online community actively engaged in the planning, management and use of our parks and reserves.

Position PV as a leader in the use of Web 2.0 and Gov 2.0 to deliver government services and engage the community.

Back-end management & support

Key

HPHP online presence

Map based

Customer support

Features/functionality

Content

Content Management System

Media asset library (eg. Images)Web analytics

Search

Keyword search

Criteria-based search

Map based search

Parks, Tours & Educational resources

Discover

If you like X try Y

Suggestions / Help engine

Related products/ services

Most popular products/ services

Featured products/ services

Communications

Events calendar

Syndication (RSS) & Aggregation

Contact us via other channels

How do I get to x from y

Journey/Itinerary/day planning & tools

Find a ... park/facilities/activities

Where is x park...

Rich media

Media galleries (Video/Audio/Photos)

Interactive media/games/animations

Virtual tours (360 panoramas)

Podcasts (Video/Audio/Text)

Interface

Motivating & inspiring visual design

User centred information architecture Coherent online branding

User generated

User testimonials

Shared user experiences

User comments & feedback

User ratings

Promotion panels / banner ads

• Online channel steering group• Central editing & QA• Role based distributed authoring• Visual design support• Media asset production support

Mapping solution

Submit a suggestion / problem / issue

Multicultural and multilingual

Publications, Guides & Checklists

Customer Relationship Management Point Of Sale / Payment Gateway

Release 1

Release 2

Recreational visitors Parks professionals Volunteers ResearchersStudents and teachers General usersPartners

Collaboration

Park management plans

Single point data sources

Geographic IS

Content Syndication

Data feeds with partners

Out of scope

Notifications & alerts (incl SMS)

News, media releases & eNewsletters

Planning and consultation

Public consultation / Have your say

Volunteer groups & communities

Park professionals / other communities

Participative environment monitoring

Blogs, Forums, Wikis, Polls & Surveys

Services, utilities & sharing tools

Online booking and payment

Social networks/channels & connections

Online forms , downloads & brochures

Login/ Profile

General, PV, Nature & Conservation

FAQ / Knowledgebase

User subscriptions / registrations

POL-293POLICY STATEMENT

Parks Victoria staff are able to use social media where it supports the delivery of their work responsibilities.

Intention:

Parks Victoria will use new and social media to engage with the community and support the delivery of visitor and park management services. Staff are encouraged to use social media where it supports their primary duties and does not compromise the security of Parks Victoria’s information technology systems.

Operating Principles:

Parks Victoria will maintain an online presence on Facebook, YouTube, Twitter, Flickr and other social media tools. Use of social media tools will be approved by the Manager Corporate Communications based on business need and capacity to maintain the engagement.

Social media use will meet legislative requirements with respect to copyright, privacy, public records retention and appropriate usage. All staff using social media are to be aware of their obligations regarding the use of social media including the Public Sector Standards Commissioner’s “Guidance for the Use of Social Media in the Victorian Public Sector” and Parks Victoria’s Social Media Guideline (PRO-102).

Where there has been a breach of the Policy or Guideline, General Managers may, in consultation with the Manager Corporate Communications and Chief Information Officer, restrict a staff member’s access to social media at work and direct that content be removed. Breach of the Policy or Guideline by Parks Victoria Staff will be taken seriously and can result in the staff member being dismissed.

Related References:

•Social Media Guideline (PRO-102)•Government 2.0 Action Plan, July 2010•Victorian Public Sector (VPS) Code of Conduct•Guidance for the Use of Social Media in the Victorian Public Sector. Public Sector Standards Commissioner. 18 August 2010•Parks Victoria Confidential Information Policy (POL-032)•Parks Victoria Computer Usage Procedure (PRO-041B)

Setting it up

Soft launch on

Supported with hootsuite and posterous. Backupify for archive.

Now in trial mode – talking to a small group of 1200 friends.

Spiralling control outward – comms and trusted rangers first.

Looking for friends

We can share stuff that would never get a media release.

It allow us to target niche groups really well.

It is a good way to promote those who you may need in the future.

We can tell the story before the media can.

It is easy to touch a nerve and eventually you will need to shut people down.

Looking for friends

Next stepsMove out of trial mode into a Spring campaign

Turn on the website and make it the centre of our social media activities

Narrow our target audiences

Find more resources but also shift effort

Work out what is worth it

Get IT to buy us iPad 2s and hook them up to the work server