Parking Hours 7:30am-4:30pm, Monday-Friday Reitz Union Parking Open to public for a fee GENERAL...
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Transcript of Parking Hours 7:30am-4:30pm, Monday-Friday Reitz Union Parking Open to public for a fee GENERAL...
![Page 1: Parking Hours 7:30am-4:30pm, Monday-Friday Reitz Union Parking Open to public for a fee GENERAL PARKING INFO.](https://reader036.fdocuments.us/reader036/viewer/2022062421/56649e575503460f94b50463/html5/thumbnails/1.jpg)
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• Parking Hours• 7:30am-4:30pm, Monday-Friday
• Reitz Union Parking• Open to public for a fee
GENERAL PARKING INFO
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• Student Decal Type• Dependant on credit hours
• Faculty Decal Type• Dependant on affiliation
• 41,600 parking decals sold in 2011• Only 19,000 parking spots on campus
PARKING DECALS
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• Fines range from $10 to $250• Average citation is $30• Common citations issued• 73,800 issued in 2011• Average number of citations issued on college
campuses was 57,400 in 2011
CITATIONS
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• Funds the Department of Transportation and Parking Services projects
• Discouraging to students
WHERE THE MONEY GOES
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• We conducted a survey to analyze the parking situation on the University of Florida campus
• The following questions were asked:– Are you male or female?– What grade are you in?– Do you have a car or scooter on campus?– If you have a car or scooter on campus, how many parking tickets
have you received?– Do you see a problem with parking on campus?– If your answer was yes to the previous question, briefly describe the
problem. – Do you think a mobile parking application that could help you locate
available parking spots would be useful?– Would you buy this application for $.99?
SURVEY
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• The survey was sent out to University of Florida students
• We received 122 responses • Even distribution of Male and Female from the
various grade levels • 66% of the students who took the survey have
cars or scooters on the University of Florida campus
SURVEY
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• If you have a car or scooter on campus, how many parking tickets have you received?
• 0 (24%), 1 (16%), 2 (14%), 3 (8%), 4+ (38%)
SURVEY
If you have a car or scooter on campus, how many parking tickets have you received?
0123More than 3
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• Do you see a problem with parking on campus?– 90% of the students who took the survey believe
there is a problem with parking on campus.
• If your answer was yes to the previous question, briefly describe the problem.– The most common responses were:
• “There is not enough parking on campus”• “Ticketing is horrible.”
SURVEY
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• Do you think a mobile parking application that could help you locate available parking spots would be useful?– 85% of the sample believe an application like
SmartPark will be useful and can help the parking situation.
SURVEY
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• Would you buy this application for $.99?– 77% of the sampled students would purchase this
application for $.99.
SURVEY
Would you buy this application for .99?
Yes
No
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APPLICATION DESIGN
• MAP• EVENTS• CARPOOL• BLOG• SETTINGS
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APPLICATION DESIGN
THE MAP
• GPS tracking• Specific decal matching• Directions to nearest lot• Custom destinations
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APPLICATION DESIGN
EVENTS• Game days• Nightly parking lifts• Construction• Special events
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APPLICATION DESIGN
CARPOOL• Link with others heading to campus• Input when and where• Connects through Facebook• Sorts by mutual friends & interests• Encourages Gators Going Green!
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APPLICATION DESIGN
BLOG• Information about software updates• Future plans
SETTINGS
• Customize the application• Select decal type• Carpool settings
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APPLICATION DEVELOPMENT
4 STEPS TO MAKING AN APPLICATION
• Hire a graphic designer• Hire one or more programmers• Maintain and update the application• Market it
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APPLICATION DEVELOPMENT
GRAPHIC DESIGN• Designs the layout• Creates buttons• Decides overall look and feel of the app
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APPLICATION DEVELOPMENT
PROGRAMMING• Takes the images and turns it into an app• Decides functionality• Will pick based on price and portfolio
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APPLICATION DEVELOPMENT
MAINTENANCE• Will keep programmer on staff• Fixes bugs• Creates software updates
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MARKETING
• Flyers• Frat Tanks• Facebook• Public Relations
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Marketing Costs Flyers $100
Apparel $600
Development Costs
Database Driven App $10,000
Graphic Design $500
Server Upfront $2,400
Maintenance Costs
Apple Fee $99/year + 30% sales
Server Monthly Upkeep $250/month
COSTS
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Product Revenue $0.99/ download
Advertising Revenue $200/month for ad space (5 total)
REVENUE
Windows Marketplace
Palm App Catalog
Nokia Ovi Store
Google Android Market
BlackBerry App World
Apple App Store - IPhone
Apple App Store - IPad
$0.00 $5.00
$10.00 $15.00
Average Price Top 100 Grossing Applications
Average Price Top 100 Paid Applica-tions
Average Price All Paid Applications
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• 77% of students said they would buy SmartPark
• 40% conservative estimate
15,835 x $.99= $15,676 Product Revenue12 x $1000= $12,000 Ad Revenue= $27,676 Total Annual Revenue
PROJECTED PROFIT
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$700 + $12,900 +$3099 = $16,699 Annual Costs30% x $15,676 = $4702 Apple Fee= $21, 402 Total Annual Cost
$27,676 Revenue-21,402 Costs------------$6,274 Gross Profit
WHERE THE MONEY GOES
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