PARISIAN WASTE:A PROJECT TOWARDS ZERO OUTDOOR WASTECIRCULAR ECONOMY CLASS - VALENTINA CARBONE

NICOLO’ ARVATI CHLOÉ BORDES

PIETRO CIMPANELLI JAKOB SADOUN ADÈLE STEPHAN

SUMMARY1. INTRODUCTION TO THE PARISIAN WASTE ISSUE

2. THE PROJECTSa. DISPOSABLE CUPSb. CIGARETTES BUTTSc. BOTTLES AND CANS

d. TAKEOUT CONTAINERS3. THE SUSTAINABLE PARISIAN APP

INTRODUCTION TO THE PARISIAN WASTE ISSUE

KEY FIGURES→ 1.09 million tonnes of waste generated in paris in 2017

→ 81.5% of parisian waste is not recycled

→ Paris is ranked in the last third of european cities in waste generation and recycling rates performance

THE CITY COMMITMENTSA zero waste strategy: towards 20% of waste

sent to landfill in 2020

Pacte du grand paris pour l’économie

circulaire

PLPDMA: 10% reduction of household waste

Plan de lutte contre le gaspillage alimentaire

2015-2020

Plan compost parisien 2016-2020

COFFEETO GO

CIGARETTEBUTS

Takeout containers

OUTDOOR DRINKS

STUDY PERIMETER: PARISIANS WASTE GENERATION

STEP 1 : ISSUE ASSESSMENT - SIZING, PROBLEM STATEMENT, POTENTIAL BENEFICESTEP 2 : INTERNATIONAL BENCHMARKSTEP 3 : PROJECT PROPOSITION & ACTION PLANIMPLEMENTATION TOOLS : INCENTIVES & NUDGES

STUDY PERIMETER: OUR APPROACH

TacklingDISPOSABLE CUPS

DISPOSABLE CUPS: ISSUE ASSESSMENT

SIZING

● 63 disposable cups

wasted/second

● 3 cups/day at work for

people in France

PROBLEM STATEMENT

● Huge impact for a

limited use

● By 2020, disposable

plastic cups will be

forbidden

POTENTIAL BENEFITS

● Environmental

benefits

● Social benefits

DISPOSABLE CUPS: ACTION PLANTARGETS

1. Coffee shops2. Workplaces and universities3. Big chains - Starbucks

CHALLENGES TO OVERCOME- Finding a sustainable business model- R&D for the reusable cup- Adapting to consumer behaviours

CREATING MOMENTUM- Commitment and engagement from

citizens- Call for artists every year- Creating a new symbol for Paris abroad

Disposable cups : BUSINESS MODEL

MAIRIE DE PARIS & private actor● They own and provide the

reusable cups - they are in

charge of connecting the

actors together

COFFEE SHOPS ● They are in charge of

collecting the deposit

from customers, taking

back the cups and

washing them

CITIZENS● Citizens get engaged by

making sure the system

works, giving back the

cups, voting for the next

design made by artists

→ The deposit secures the responsability of the cups through the whole chain - coffee shops

are incentivized to take care of the cups so they don’t lose the deposit, as do citizens !

Disposable cups : BENEFITS AND FIRST STEPSThe benefits are multiple :

- Better image for all the actors involved.

- Recycling and waste treatment costs are

reduced for the partners and for the

municipality.

- Citizens can be more sustainable without

having to think about bringing their own

cups

- The more the cups are used, the more

sustainable they become.

Implementing the first experimentation :- Targeting coffee shops

- 4e, 9e, 10e and 11e arrondissements

- 2500 Paris cups

TacklingCigarette butts

Cigarettes butts : Issue Assessment

SIZING

● Most discarded piece of

waste worldwide

● Represents more than one

1/3 of all visible liter

● 75% of smokers dispose

cigarettes on the ground

PROBLEM STATEMENT

● Discarding cigarettes is considered

socially acceptable

● Filters are not biodegradable , indeed

they are toxic waste, one cigarette could

pollute 500 liter of water

● The removal costs range from 3$

Millions to 16$ Millions for major cities

POTENTIAL BENEFITS

● Reduced pollution

● Costs savings for

municipalities

● Potential recycling or

recovery from butts

Cigarettes butts : solutions to implement (2) - lONDON

In 2015, in London the “Neat Streets” campaign promoted

by Hubbub connected with NUDGE theory.The project

consisted in putting ballot bins :

● Smokers can vote their favourite answer by putting

their cigarettes in the slots underneath their preferred

answer.

● The litter stacks up behind the clear glass front in two

columns, showing which answer is more popular

https://www.youtube.com/watch?v=ubhUXqpiM50

● The immediate result was a 20 % reduction of

litter

● According to studies the bins could reduce the

litter up to 46%

● Was implemented also in Edimburgh adn

Manchester

Cigarettes butts : our solution

Our plan would be a trial period of 2 months in rue

oberkampf, with then the possibility to scale it up to the

entire 11th arrondissement later

Rue oberkampf 89-146: one of the most dense part of

paris

● Around 0,5 km and 30 between restaurants and

BARS

● 10 bins to be installed also with the participation

of bars

● Pilot project will cost around 3481€

https://ballotbin.co.uk/cart/

● Introducing also complementary long term

approaches: eg: distribute also free portable

ashtrays to smokers

Cigarettes butts: circular economy

● The filters contain plastic fiber, that can be recycled , while the organic part could be composted

● It is possible to create up to 1500 different products from butts

TacklingThe recycling issue of bottles and cans

Recycling bottles and cans: Issue Assessment

SIZING

● Of the 330,000 tons of cans

and plastic bottles used in

France every year, only 40%

are recycled

PROBLEM STATEMENT

● Systems asking consumers to pay a little

more for their packaging and then to

return to the same shop to give it back,

and receive a refund on its cost (The

practice was common from the

1960s-1990s) Has been abandoned in

the end of the 1990s

POTENTIAL BENEFITS

● The same bottle could be

reused as many as 50

times

● Saving energy and costs

Reverse Vending machine : The SolutionIn Germany:

● Implemented in 2003

● Supermarkets have a

reverse vending machine

which scans "Pfand"

returns and prints a

receipt for the total value

of the refund which can

be exchanged for cash

or put towards the cost

of future purchases.

Reverse Vending machine : The SolutionIn the USA:

● Reverse vending machines located throughout Some

cities

● “PepsiCo” and “Waste Management” have launched this

multi-year partnership in the U.S.

● Earn Reward Points (travel or movie tickets, or other

benefits, such as coupons for Pepsi products) or donate

cash to charities

● Benefits for: Community, Environment, FMCG Company,

Other participating companies (promotion tool), Public

budget

TacklingTakeout containers

Where do we stand?

Everytime we eat takeout food,

we receive:

The reusable takeout container

500 times washable

More resistant than classic takeout

Less impact on environment

Takeout containers: plan of action for Paris

They can open the special bin in their office and return the plastic container receiving a code to be

used for the next meal

The Municipality collects and washes

the boxes

Customers receive a card once they

subscribe to the program People buy food

from member vendors

Cleaned boxes are returned to the shops,

ready to be reused

12

34

5

Feasibility of the plan

Financing Organization

Annual Subscription

€/employee

Pay contribution

€/box

Company Shop

Network: companies

and shops

Direct employment

Deliveroo

Frichti

Disadvantaged

people

Partnerships Job centres

3 R framework

REDUCE

REUSE

RECYCLE

Waste reduction hierarchy

And to sum them all...The sustainable parisian app

INTRODUCING…THE PARISCIRCULAR APPhttps://marvelapp.com/3bi7j93/screen/40525929

THE APP BENEFITSPROMOTE SUSTAINABLE INITIATIVES WITH A MULTI STAKEHOLDERS APPROACH

PROVIDE COACHING TO FACILITATE PARISIANS CHANGING BEHAVIORS

ENCOURAGE tHE CITY ENVIRONMENTAL TRANSITION THROUGH INCITATIONS (GAMES, POINTS, PROMOTIONS, ETC.)

MINIMIZE THE COSTS THROUGH PARTNERSHIPS WITH: MAPSTR, CHANGER LE MONDE EN 90 JOURS, CAP OU PAS CAP, ….

Thanks for listening !