Parisian shops around the corner

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Parisian shops around the corner

Assignment 2 - Paying attention - October, 30th 2012

"A crash course on creativity'' - Stanford University Presentation & photos by Frédérique Delage

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What this video isn't...

● A touristic view point or guide.

● A selection of global impersonal shops windows

● Initially my aim was to go to the Champs Elysées, pick 6 stores and make a video with the song ''Aux Champs Elysées''. But I changed my mind. There, shops are international brands that you can find everywhere else. The Champs Elysées are just a huge, glamorous, global window.

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What really matters...

● Getting a local result

● Chosing daily life Parisian places

● Picking ''shops around the corner'', which I am used to attending or passing by, in order to find new aspects and get a new prospective.

● Focusing on hidden details

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What you'll see if you pay attention

● References to Xmas, Halloween & autumn

● A house without its door

● Sand boxes with different colors

● A pirate parrot

● Chinese, smiling, little characters

● Little french cakes

● The proof that girls/boys toys are distinct

● An unusual Game Boy & a drawing of the Eiffel Tower

● A strange expression in the eyes of a fish

● A horizontal green bean while the others are vertical

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After a 30-minute walk around the corner...

● Traditional French sunday market

● Newspaper corner

● Casa - home furniture

● Monoprix - French city department store

● Happy - flowers

● Bakery

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1. Traditional French sunday market

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Traditional French sunday market

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2. Newspaper corner

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Newspaper corner

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Newspaper corner

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Newspaper corner

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3. Casa - Home Furniture

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Casa - Home furniture

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4. Monoprix

French city department store

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Monoprix

● Monoprix is a French famous city department store. I chose to focus on cosmetics, children, table and season greetings departments.

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Monoprix - cosmetics department

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Monoprix - cosmetics department

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Monoprix - plate department

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Monoprix - children book department

Childhood memories...

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Monoprix - toy department

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Monoprix - toy department

Too early "sexualization" of toys : See different colors, ages & activities...

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Monoprix - seasons greetings...

* Noël = Christmas in French

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5. Happy - flowers

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Happy - flowers...

I just love the name of that shop

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Happy - flowers

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6. Local French Bakery

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Bakery

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What that experience showed evidence...

● Paying attention to details and what you do allows to have a more accurate perception of what is around you.

● We remember faster details than wholes. ● Chosing familiar places allows to rediscover the shops, their managers and the way products are merchandized.

● Sales people did not always accept pictures for fear of being copied or interrupted. Therefore, there is no photo of them here.

(c) Presentation and Photos - Frédérique Delage

Parisian shops around the corner

Education

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