PARIS – LONDON – TEL-AVIV @SOCIALMOOV Video on Facebook and Twitter.
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Transcript of PARIS – LONDON – TEL-AVIV @SOCIALMOOV Video on Facebook and Twitter.
![Page 1: PARIS – LONDON – TEL-AVIV @SOCIALMOOV Video on Facebook and Twitter.](https://reader036.fdocuments.us/reader036/viewer/2022062417/551d9dda497959293b8e7e3a/html5/thumbnails/1.jpg)
PARIS – LONDON – TEL-AVIV
@SOCIALMOOV
Video on Facebook and Twitter
![Page 2: PARIS – LONDON – TEL-AVIV @SOCIALMOOV Video on Facebook and Twitter.](https://reader036.fdocuments.us/reader036/viewer/2022062417/551d9dda497959293b8e7e3a/html5/thumbnails/2.jpg)
About Social Moov
Facebook and Twitter media buying platform.
Leader Facebook PMD in EMEA First twitter european partner 200M$ achat média / an
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La vidéo arrive sur Facebook.
![Page 4: PARIS – LONDON – TEL-AVIV @SOCIALMOOV Video on Facebook and Twitter.](https://reader036.fdocuments.us/reader036/viewer/2022062417/551d9dda497959293b8e7e3a/html5/thumbnails/4.jpg)
Et en Q4 sur Twitter
![Page 5: PARIS – LONDON – TEL-AVIV @SOCIALMOOV Video on Facebook and Twitter.](https://reader036.fdocuments.us/reader036/viewer/2022062417/551d9dda497959293b8e7e3a/html5/thumbnails/5.jpg)
Problème : les players videos vont se fragmenter
Il ne faut jamais utiliser un player youtube sur Facebook ou twitter
Sans player natif =- CTR 3 fois plus élevé- Pas d’autoplay- Pas de call to action- Pas d’advanced insights- Pas de video remarketing
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Grosse innovation 1 : le video targeting
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Grosse innovation 2 : le video remarketing
![Page 8: PARIS – LONDON – TEL-AVIV @SOCIALMOOV Video on Facebook and Twitter.](https://reader036.fdocuments.us/reader036/viewer/2022062417/551d9dda497959293b8e7e3a/html5/thumbnails/8.jpg)
Grosse innovation 2 : Le second screen
![Page 9: PARIS – LONDON – TEL-AVIV @SOCIALMOOV Video on Facebook and Twitter.](https://reader036.fdocuments.us/reader036/viewer/2022062417/551d9dda497959293b8e7e3a/html5/thumbnails/9.jpg)
Use Case : twitter la halle
Media : TwitterTargeting : test : fashion interest/@thevoice followers/ TV conversation targeting The Voice.Format : Video card tweet.TV Synchro : synchronisation avec les spots TV pendant 30 minutes.
Résultats :
Volume : 380 000 impressions - Le ciblage sur les conversations a augmenté le taux d’engagement de 60% comparé au ciblage par intérêt.- Synchroniser les publicités avec des spots TV a augmenté l’engagement de 34% en moyenne.