Pareto & PR: How to get the most attention with very little
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2080 How to get the most with very little @rumberg 2080.co
Transcript of Pareto & PR: How to get the most attention with very little
2080How to get the most with very little
@rumberg 2080.co
Who is this for?
startups
no pr person or agency
basic understanding of
your target audience
About me
Journalist
The Minimum PR cycle
W4
The minimum PR cylce
What‘s my goal?
1
Your goal goes here.
What‘s my interesting thing?
2
This is not about you.
Who should I talk to?
3
What do I want them to do?
4
20 minutes each
With a little practice that‘s enough.
Engage.
3 to 10 people
Make it short.
Don‘t let go!
Repeat.
The whole thing once more
1. What‘s my goal?2. What‘s my interesting thing?
3. Who should I talk to?4. What do I want them to do?
Think about it as a mini-experiments
The Power of Add ons
In case you have more time…
Create a bucket list
Plan in advance
Play time!
Launch Event
Customer Campaign
Case StudiesSurveys
Infographics
Guest posts
Events & Parties
+1000Speaking Gigs
Opinion Pieces
Pitching
but …
Say no!without a dedicated person to do it
Bits of Advice
The best PR happens offline
The one big secret:
Be helpful. Talk & Listen.
Talk & Listen. Often.
PR is a people business
Give before you take
Create a bucket list.
I said that already, but it‘s really helpful.
Perfect? Never.
I still suck at this.
Limit yourself.
Creativity works best with boundaries
Steal shamelessly
But don‘t just take.
Prepare to fail
Make Networking fun.
Relax. It‘s a long way.
Tools & Resources
zimpel-online.de
thanks to @oezlemburan
Journalist Database
The $100 Startup
Thanks to Chris Guilllebeau
Extensive marketing plan & case studies
bit.ly/ballou-presentation
thanks to @coletteballou
What does good PR look like?
bit.ly/5-tips-on-pr
thanks to Ed Zitron
5 tips to make tech journalists like you (more)
bit.ly/hacking-marketing
thanks to @mikedelponte & @tferriss
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