ARE YOU BEING PLAYED?

BY: KELLY LAY

Parents want their children to experience new and exciting fun things on their birthday.

Parents want to ensure their child's birthday party is memorable.

Economically AstuteParents

No-Budget/ Non-Frugal Parents

Economically Astute Parents

Comparison shop to ensure best price

Base their choice off of price rather than amenities

Economically Astute Parents

Parents are more likely to be in this group due to the state of the economy

Parents have realized that you don’t have to spend a lot of money in order to have a me memorable fun birthday party

No Budget/Non-Frugal Parents

total opposites spare no expense

No Budget/Non-Frugal Parents

go all out

go for many amenities

Kids just wanna have FUN!

Money doesn’t make a birthday more or less memorable

Children are most likely to remember the fun memories of family and friends that came to help celebrate

Children are just wanting to have fun and is not concerned with the amount spent

How much do you spend on a child’s birthday party?

Highest cost 13% of parents

surveyed stated that they spent $500 or more on a birthday party

Lowest cost 3% of parents

surveyed stated that they spent up to $50 or less on a birthday party

What is a AVERAGE cost of a birthday party of children 12 and under…

All parents want their child’s birthday party to be special and memorable!

Works Cited:

toddler birthday party.jpg, cmost.org, 336 × 336 - Discover a different birthday celebration at CMOST! The Discovery Party is ..., Similar ‑ More sizes, image 2

girlBirthday‑Parties‑4.jpg, meghernandez.com, 400 × 400 - Have your next birthday party at Sublime!, Similar ‑ More sizes, image 3

child_birthday_party.jpg, sheknows.com, 600 × 399 - Due to dueling families, two parties for my son's first birthday will be a ..., Similar ‑ More sizes, image 4

Works Cited:

pirate‑frenzy.jpg, sweet-sixteen-party-ideas.info,600 × 550 - Pirate Theme Party for Sweet 16, Similar ‑ More sizes, image 5

http://dailyshoppingsales.net/wp-content/uploads/2011/07/sale.jpg, image 6

Birthday‑Party.jpg, maddmatts.com, 400 × 300 - Each birthday party is a special event for your birthday boy or girl which ..., Similar ‑ More sizes, image 7

sweet‑16‑themes‑dance.jpg, great-birthday-party-ideas.com, 425 × 282 - The dance party theme for a sweet 16 party is a basic theme that focuses on ..., Similar ‑ More sizes, image 8

Sweet Sixteen Themes, buzzle.com, Full-size image, 350 × 233 (Same sizex larger), 31KB, More sizes, Search by image, Similar images, Type: JPG, image 9

Works Cited:

Fun‑Games‑for‑Birthday‑Parties.jpg, kidsbirthdaycake-s.com, 1024 × 1024 - Fun Games for Birthday Parties, Similar ‑ More sizes, image 10

Website for this image As of March 1st, 2012 we are no longer booking Birthday Parties., moomah.com, Full-size image, 575 × 379 (Same sizex larger), 112KB, More sizes, Search by image, Similar images, Type: JPG, Images may be subject to copyright. Image 11

“Average cost of a birthday party.” Cafemom.com 27 Feb. 2009. Web. 29 Mar. 2012, http://www.cafemom.com/group/21665/forums/read/8110718/Average_cost_of_a_birthday_party, image 12

http://synchealthblog.files.wordpress.com/2010/10/happy_family_2704990_oxhd.jpg, image 13